Diyuan Culture was established with a valuation of 250 million yuan and launched 12 works in 2016

It is reported that in 2016, Diyuan Pictures has confirmed that there are 12 works to be launched, and there are more than 40 works to be stored in the future, covering TV dramas, online dramas, movies, and big online movies.

On April 7, Diyuan Culture announced the establishment of a new subsidiary, Diyuan Pictures. Jiang Yi, CEO of Diyuan Pictures, said that Diyuan Pictures not only wants to break the second wall, but also wants to be a "spoiler" in the current film and television industry.

Through the closed-loop of IP-COSPLAY-Zyuan Pictures-IP,

Zhang Yu, CEO of Zyuan Culture, believes that Zyuan has cultural barriers. Many classic animation games have been adapted into film and television works, but most of them have become public complaints. object. In the future, IP generation channels will be diversified. Not only novels and comics can generate IP, but also Internet jokes, online dramas, etc. can also generate IP under the rapid fermentation of new media. Xiaoguan believes that at the juncture of the film and television industry's popularity, The establishment of Diyuan Pictures is precisely to cultivate or strengthen a series of IPs through its own film and television dramas, and then carry out more in-depth development of secondary yuan related peripheral areas.

"All types can extend in the direction of the second dimension. The second dimension is a culture, not some limited thing. A bicycle can make a second-dimensional product. The important thing is to cultivate public recognition of this IP." Jiang Yi said.

For example,"Tomb Robbing Notes","Flower Thousand Bones" and "Jiuzhou Misty Record", which have become super IPs, Diyuan Culture has cooperated with them to present these works in COSPLAY's graphic format. In addition, dimensional culture also seized the full copyright of "Shanhai Shi", which has more than 300 million clicks on comic platforms such as Youyao and Buka, and developed it from the dimensions of COSPLAY, online movies, online dramas, TV series, movies, games, etc.

At the same time, Jiang Yi is proud to say that every section of the company is currently profitable, from COSPLAY commercial performances, to peripheral products such as derivative albums and photo albums, to offline stage dramas, live-action dramas, and games.

In the early days of ZD culture, it mainly focused on ZD artist brokerage and IP cooperation. In terms of COSPLAY, through cooperation with works such as "Tomb Robber Notes","Full-time Expert","Long Song Xing" and "Sword God Realm", the company's artists have accumulated more than 4 million fans, and the COSPLAY books produced by the company also account for 80% of the similar book market. It is precisely because of its success in COSPLAY that dimensional culture has attracted more IP cooperation and signed long-term cooperation agreements with Tencent Animation, iQiyi Games, etc., thus forming a closed-loop chain from "IP signing and incubation" to "cross-dimensional artists" packaging and economy "to" ACG film and television development and production "and back to" IP incubation ".

How should Diyuan Pictures play when doing Danmei dramas and VR films, but not animated films?

It is the above characteristics that also give the establishment of Diyuan Pictures certain advantages.

Dimensional culture already has a foundation in secondary terms and a good reputation, so there will be many resources from content platforms, novelists, cartoonists, animators, and game producers, so you can give priority to getting some high-quality IPs. For example,"Rootless Raiders" was also favored by Alibaba Pictures, but since one of the two authors of "Rootless Raiders" was a contracted screenwriter of Dimensional Pictures, the copyright was given priority to Dimensional Pictures.

In Xiao Guan's view, the advantages of dimensional culture in the second dimension contributed to the establishment of dimensional films. Here is the time for dimensional films to feed back the company and shape or strengthen the IP for the peripheral derivatives of the second dimension.

It is reported that in 2016, Diyuan Pictures has confirmed that there are 12 works to be launched, and there are more than 40 works to be stored in the future, covering TV dramas, online dramas, movies, and big online movies.

Among these films,"Double Trip" attracted the attention of small officials. Because the theme of this play is the most controversial type of beauty at the moment.

Some time ago,"Addiction" was not only removed from the shelves, but its leading actor was also banned. The radio and television station asked him not to be allowed to appear on the program for promotion. So why did "Two-way" still dare to "commit crimes against the wind"? Jiang Yi said frankly,"I used to reject this theme, but later I was really moved by the plot. Since "Double Trip" has already started shooting, we still have to finish it and ensure the quality."

Although he was also worried about being banned by the SARFT, in Jiang Yi's view, the SARFT had never clearly stipulated what could be touched and what could not be touched, so it was still very important to grasp the standards. Things like "Similar to Love" and "Wrong Sex, Not Wrong Love" have been removed from the shelves, but their actors have not been affected either. Therefore, the lead star of "Addiction" was named and "banned" by the radio and television industry, probably because of their excessive publicity and exposure.

Moreover,"Two-way" is only one of the company's projects and is not entirely the focus of development. Overall, the most popular in the second dimension is definitely the hot-blooded youth faction, such as "One Piece" and "Naruto".

Although Danmei is currently popular, most of them are still gimmicks to sell rotten meat. You know,"Lan Yu" and "Farewell My Concubine" are also adaptations of Danmei novels, but their artistry is beyond current Danmei dramas.

When it comes to popularity, VR is naturally an unavoidable topic. IP in the secondary field has many advantages in VR derivatives. At the press conference, Jiang Yi only said that in the future, Diyuan Pictures is likely to get involved in VR. In fact, Diyuan Pictures is already working on VR. "Because I want to throw away dry goods, everyone is talking about concepts now. There is no need to expose them until specific VR works come out." Under questioning from the small official, Jiang Yi still revealed one point, saying that there are two VR projects currently under development, one is the horror experience category and the other is the shooting category.

However, surprisingly, as a "second-dimensional human", Jiang Yi told Xiaoguan Second-dimensional Pictures that there were no plans to produce animated films at present.

From the box office of "100,000 Cold Jokes" in early 2015 that exceeded 100 million yuan, to the so-called rise of national comics, and to the recent box office of "Zootopia" that reached nearly 1.5 billion yuan, a large number of content containing secondary elements began to go to the market and be proved one by one.

However, Jiang Yi said that professional people should do professional things. "We will choose to do some business cooperation with some animation companies and may license them for free. Once this IP becomes popular, it will be beneficial to the development of surrounding industries. I think professional people should do professional things. We won't do animation and games ourselves. Everything we do is market-oriented. If we use the cost of making animated films, I can make a good real-life drama."

Is the cost of 20 million yuan for theater movies high? "What I want is not to make money from the production fees."

When talking about the production costs of specific projects, what Jiang Yi mentioned most was "de-foaming." As a straightforward boy in the second world, Jiang Yi said that he had already achieved financial freedom, and what he wanted to do next was to prove himself, even if he was "hated" by his peers.

It is reported that Danmei's "Double Trip" was filmed together with the upper and lower films. It took a total of 120 minutes to shoot. The actor cost 400,000 yuan and the production cost 3.3 million yuan. "Although movies with beautiful themes cannot be made in theaters," Two Way "has yachts, sports cars, churches, and villas. What we are doing now is hoping not to spend too much money on actors, but on production." Jiang Yi said firmly,"The total cost of" Two-way "is 3.7 million yuan, which is even better than the works made by some people with 20 million yuan."

Another example is "The Super Cute Family", which lasted eight episodes and lasted about 160 minutes. It is a special drama with science fiction elements such as flying saucers. It is of good quality, but it only cost 300,000 yuan.

"Anyone who can make theater movies, we will make theater movies, but we will first 'raise' this IP through online dramas or TV dramas." Jiang Yi revealed that South Korea's China version of "Nu Gao Ji Tan" is in the launch plan. At the same time,"Nu Gao Ji Tan" also has the foundation of an online drama and will be released before the movie goes online. Moreover, Enlight Media and Huace Film and Television are negotiating with Diyuan Pictures. Enlight hopes to fully participate in this online series and exchange for part of the distribution rights and participation rights of its film.

Jiang Yi confidently said that the main aspect of cooperation is the replacement of resources. "Don't worry about the publicity and funding of the project itself. If you can invest in it, it will definitely make money, because" Nvao Gaoguan Talk "is not a copycat IP, but an official version."

Xiao Guan learned that the production fee for the big movie "Nu Gao Ji Tan" is 15 million yuan, and the publicity fee is 5 million yuan. Although the total cost of 20 million yuan is very low for theater films, Jiang Yi believes that it is also a bit high for thrillers. "Because this is the real cost, there is no water division at all. Even if it's a snowball, I will put it on the surface, set up the plate and explain what the bottom is. When others come in, I will clearly give you the premium. The purpose of de-foaming is not to make money from the production fee."

It is a common problem in the domestic film and television industry to earn production fees as producers, or most of the money is eaten by artists in their own company, leaving only a small amount of money left to shoot works. Others are making false claims, but spending 5 million to achieve 20 million results is different from spending 20 million to achieve 5 million results in the market. "Many people don't understand it, so they may hate us because we are disrupting the situation, but what I make is big money, not small money," Jiang Yi said.

The secondary market will reach 15 billion yuan, and the next round of financing for Zyuan Culture, which is valued at 250 million yuan, is about to undergo the next round of financing.

Overall, Zyuan Pictures is a film and television company with secondary culture as its core, operating cross-dimensional artists, creating cross-dimensional IP, and producing ACGN (A animation, C comics, G games, N light novels) film and television dramas, striving to break the wall of Zyuan. And it just caught up with the current trend.

Relevant data shows that in 2015, domestic animation users reached 60 million, radiating 220 million secondary people, covering 62.9% of the post-90s and post-00s generation. That is to say, 2 out of every 3 young people were secondary users; In 2015, the coverage rate of domestic animation exceeded 40%, surpassing Japanese animation for the first time. ACG consumed more than 1700 yuan, and the size of the secondary market in the future will increase to at least 15 billion yuan.

Therefore, the second element has gained the favor of the capital market. Stations A and B have successively received financing, Tencent and Ali have joined the secondary industry, and Light announced the establishment of Color Bar House... Many secondary companies are in the process of investment and financing.

Diyuan Culture recently received tens of millions of RMB in Series A financing from Fosun Kunzhong. This is the first time Fosun Kunzhong has invested in a company with a secondary industry background. The post-investment valuation is about RMB 250 million. Prior to this, Bopai Capital and Jingwei China have already invested in Diyuan Culture.

Jiang Yi revealed to Xiao Guan that the next round of financing for Dimension Culture will begin soon,"because many people who want to enter the A Round have not yet entered."

It is reported that Diyuan Pictures will complete the layout of the film and television industry chain in 2016, establishing Beijing Artists Publicity Center, Guangzhou Business Center, Wuxi and Hengdian film and television production centers, and the Hangzhou headquarters will gradually become an artist incubation, IP incubation and copyright center.

Other IPs that Diyuan Pictures has signed up include: classic works by well-known novelist Dian Qian Huan "One Accepted Frontier" and "Rootless Strategy"; full copyright of the classic drama "The World of Five"; and full copyright of Taiwan's best-selling light novel "Alice No. 9".

Currently, Diyuan Pictures is intensively filming the beautiful work "Double Trip" and the original secret agent theme "Clown Game" in Wuxi.

Editor: yvonne