According to sources, the move is to pave the way for the promotion of paid music downloads, with a transition period of two to three months. There will be more moves one after another. This news was confirmed by NetEase Yun Music and KuGou Music.
the charge for downloading digital music, which has been shouted for many years, is about to be settled. A few days ago, the National copyright Administration issued a notice on ordering online music service providers to stop unauthorized dissemination of music (hereinafter referred to as the notice), requiring online music service providers to stop unauthorized dissemination of music works. and ordered all major online music platforms to take all unauthorized music works offline by July 31. According to sources, the move is to pave the way for the promotion of paid music downloads, with a transition period of two to three months. There will be more moves one after another. This news was confirmed by NetEase Yun Music and KuGou Music.
< strong > "& how does nbsp; interpret this notice?" < / strong > < strong > has little impact on major music platforms, but hits small websites < / strong > A person in charge of an online music service platform said in an interview that in fact, the copyright Administration had already made an appointment with major online music service providers before the formal release of the notice. In addition to the "notice," it also stipulated a time limit for music download fees. It is clear that the time has come for the government to clean up music copyright. However, the official also said: "this' notice 'has little impact on large platforms, and we work closely with many record companies and copyright distribution sites, and' notice 'focuses on small websites." As for the content of the "notice", QQ Music, which belongs to Tencent, expressed respect for the process of legalization, and KuGou expressed self-discipline, corresponding and cooperating with the relevant work of the government. < strong > "what's next?" < / strong > < strong > after three months, each platform must come up with its own charging plan < / strong > "notice", on the one hand, to launch the final crackdown on piracy, on the other hand, to pave the way for the transition of digital music payment. It has been revealed that the National copyright Administration has made an appointment with major domestic music service providers long before the notice was officially issued. An industry source told reporters that the National copyright Administration has given the major websites a transition period of 2 to 3 months, and each has come up with its own set of charging plans, and paid music downloading has become a foregone conclusion. take NetEase Yun Music as an example. They say they will provide listeners with a free audition experience, but if they want to download it, each song costs 2 yuan, and the website will also offer an unlimited download service of 8 yuan, that is, it can be downloaded indefinitely during the discount period. It is worth noting that the quality of the auditions and downloads of Cloud Music are exactly the same, or even higher than the current auditions. At the same time, it will cooperate with mobile operators to launch measures to benefit the people, such as music flow. But these models are still in the exploratory stage. A staff member of an online music service platform said, "at present, music payment packages are more mainstream, which contain a certain number of songs, especially new songs. Because the (charging) process has to be slow, so start with new songs." Copyright payment and legalization is an inevitable trend, the platform has no room for operation on this matter, mainly or cooperation. " The staff member also said that this pattern may lead to the rapid growth of excellent emerging products and hit the top of the food chain of the music market. < strong > "& how does the nbsp; music industry react? < / strong > < strong > Music fees A new round of funds will enter < / strong > "Notification" is aimed at online music service providers, but it is undoubtedly good news for music companies that provide content, because more capital will flow into major music companies, resulting in a premium for quality copyright. Evergrande Music publicity Director Wang Yi said that the time limit given by this "notice" is unheard of, which reminds him of the rectification of pirated content and licenses of domestic video websites by the copyright department several years ago, which was also quite resolute. "in the future, there may be a music website platform that, like today's video sites, exclusively buys music rights and then distributes them to other websites to play the role of a copyright agency." < strong > "another sound" < / strong > < strong > the audition is all done. Do you still need to download it? < / strong > this time the government has come forward to rectify the online music market. Both Internet companies and music companies regard it as the trumpet of music spring, but at the same time, some people in the industry are not optimistic about this trend. Ma Ke, the founder of Letong Music, believes that the rights of musicians are indeed respected if they are attacked at the government level. But to what extent will government power advance? This remains to be seen. on the other hand, Ma Ke is not optimistic about the prospect of actually charging for music. He believes that the music platform will eventually consider whether charges will lead to the reduction of hundreds of millions of users, which is the last thing they want to see. And now the implementation of the trend is to listen to free, download fees, which is actually taking advantage of loopholes. Ma Ke said: "now you don't have to download the music, and the audition is all done. If you really want to pay, you might as well launch the audition for 30 seconds."
Edit: yvonne
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