King of Fighters is opening up in Chinese-style "blooming everywhere" old IP pan-entertainment process

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In two years,"King of Fighters" has launched three authorized adaptations of games, cooperated with the most popular mobile game "Glory of the King", and also maintained cooperation with many domestic leading companies in H5, web, mobile games and other fields. During product development, a series of animated films is being launched, and film and television dramas and related peripheral products will be launched soon. After SNK was acquired by Chinese company Tianjin Kale in 2015 (also the parent company of game company Ledao Interactive), two years later, this old IP was in China.

in the 23 years since the King of Boxing was born, the first 21 years belong to the Japanese company SNK, which has launched more than a dozen games, a feature-like film and an animated short film.

original title: the Chinese pan-entertainment process of Boxing King and SNK

in the 23 years since the birth of the King of Boxing, the first 21 years belong to the Japanese company SNK, which has launched more than a dozen games, a film like a special film, and an animated short film. Two years after SNK was acquired by Chinese company Tianjin Carole, which is also the parent company of gaming company Ledao Interactive, the old IP, in Chinese hands, seems to have been launched at a faster pace than in the past 20 years.

in the past two years, the King of Boxing has launched three authorized adapted games, partnered with Arena of Valor, the most popular mobile game, and maintained cooperation with a number of domestic head companies in the research and development of various licensed products in H5, web pages, mobile games and other fields. The launch of a series of animated films is currently on the air, and movies and TV dramas and related peripheral products are about to be launched.

regular users are still acquiring

after the acquisition of new content customers

, SNK represents the founder of Tianjin Karle, CEO GE Zhihui is also the chairman, in his view, the 20-year time span did not let the boxing king this IP grow old, on the contrary, there are still many fans in China, when he is operating this IP, he issues this IP, and partners recognize it and are willing to buy games adapted into various forms. Launched by Tencent and developed by Crab Technology, the card game "Boxing King 98 Ultimate Battle OL" has exceeded 200 million yuan a month. In large part of the reason, the partners used to be players of the Boxing King series, or knew more or less about the classic characters in the Boxing King and heard of the game product.

this year, we launched the first series of animation "Destiny of the Boxing King" of IP, which collates the scattered stories of the boxing king's past, and hopes to circle another wave of young fans in the form of animation.

" fate of the Boxing King "

the animation has sold the right to adapt the game, which has been developed and released by Yinhan Game, a company bound with Tencent for a long time.

apart from games and animations, SNK has announced a TV series project in May this year, which is produced by the production team of the TV series "Old Nine doors". At the same time, official derivatives have also announced their entry into the Chinese market, adding a large category of cash.

from this point of view, in fact, the pan-entertainment logic of China's capitalized SNK is not difficult to understand, relying on different forms of products and as many circle fans as possible, which is the same as many domestic "pan-entertainment" models.

but SNK is also very different from other pan-entertainment. The first is that it is fast enough, and the second is that the cultivated content brought about by fast and 20-year accumulation can be realized at the same time.

20 years of accumulation, and being able to seize the right time to acquire SNK is an impossible opportunity, and it is difficult to replicate.

but "fast" is also worth mentioning.

Tianjin Carole, as the parent company of a game company, bought the company for 63 million US dollars, and the core asset "Boxing King IP" immediately authorized other companies and did not wait for its products to come out first. This open mind is one of them.

according to the idea of splitting the license of the old game, the second is that the King of Boxing 97 and the King of Boxing 98 have even authorized two games.

third, not only the old games can be licensed separately, but also the game platforms and ways of playing can be licensed separately. Manufacturers such as Seventh Avenue, Qifan Network, Middle-hand Games and Silver Han Games have respectively cooperated with SNK in H5 games, page games, mobile games and other fields.

fourthly, the use of classic characters can also be split and authorized. Long before "Arena of Valor" became popular in China, it introduced the classic characters of SNK, such as Mai Shiranui, the boxing emperor, the orange right Jing and Nakolulu, who serve the soul.

" Arena of Valor "Mai Shiranui

does not have such an open and lively way of thinking, how can the boxing emperor" bloom everywhere "in two years? But don't worry, the animation that tells the overall story of the boxing king has only just begun, and the new SNK may "soon" tell you whether Mai Shiranui will marry Andy or not.

Edit: mary