Star endorsement market winning "magic weapon"? FAW Senya

< strong > who will speak for me < / strong >

there is no doubt that a suitable product spokesman can not only spread brand information, expand brand awareness, communicate closely with the audience, and promote the occurrence of purchase behavior, but also rely on their own influence to establish a good image for the product. Thus it can be seen that the choice of spokesperson is not only an important part of product marketing, but also a great deal of attention to how to choose a spokesman. On September 3, 2009, FAW Senya M80 officially announced its sale in Beijing. At the meeting, FAW Jilin Automobile announced to hold hands in the film and television circle-ldquo; popular brother & rdquo; Sun Honglei as the enterprise and Senya M80 image spokesman. Is this a wise choice?

< strong > Star endorsement Market wins & ldquo; Magic weapon & rdquo;? FAW Senya < / strong >

generally speaking, spokesmen can choose celebrities or ordinary people, virtual images. Although there are many unexpected cases of ordinary endorsements, such as BBGO cordless phone is a unique shape, playful words of the ordinary people as its brand spokesman, the audience remember the step by step, but also remember this strange name & ldquo; Xiaoli & rdquo; ordinary people.

but in most cases, finding a star endorsement is more advantageous, and finding a big-name star is especially effective. Star spokesmen can spread the value connotation of the brand with strong persuasion and appeal, and this type should be adopted for some highly involved products (products that consumers need a lot of research and trade-offs to buy). For example, the valuable world famous watch OME GA hired supermodel Cindy & bull; Crawford as an endorsement. Car brands are clearly in line with this example.

< strong > what does Sun Honglei use to match Senya < / strong >

personality is the soul of the brand, which embodies the value connotation of the brand and determines the different consumer groups owned by the brand. For example, the brand personality of Rex is noble, and the personality of Marlboro is masculine and heroic. Similarly, spokesmen also have different personalities, some mature and steady, some youthful and fashionable & hellip;… spokesman personality consistent with brand personality is the key to the optimization of brand communication effect. Only when the two are coordinated and accurately docked, brand spokesmen can well deduce the personality connotation of the brand, reflect each other, and add luster to the brand image. If the two are inconsistent or even contradictory, it will only dilute or even damage the brand image, and lose the hearts of some brand loyalists.

when someone mentioned Sun Honglei before, they often thought of his gangster and riffraff image, cool and bad, but it made us love deeper and respect further. And he also showed us the role of integrity and fortitude in many film and television works, and won a good reputation, such as Qiu Rubai in Mei Lanfang and Yu Zecheng in latent. This rich shaping ability allows him to play a variety of styles of roles. It is similar to Senya's versatility.

from the sensational TV series never close eyes in 2001, Sun Honglei played a supporting role in Jianjun, to the bad but loyal ldquo; Arley & rdquo;, in Fog like Rain and Wind, and the smuggler and police TV series Conquest in behind the Vanity, Sun Honglei played the cruel arrogance but fell in love with the killer. The characters can play a small part, but they are all impressive. Like Senya, it is not a beauty at first glance, savoring it carefully, but you will find every detail intriguing. Like the rare rear-drive and multi-link rear suspension design of a class car, an engine with a variable valve timing system and a flexible 7-seat design.

then Sun Honglei and Chen Xiaoyi co-starred in a number of films, from the cynical but righteous management of the half-way couple to Yang Lao San, who had been in love with his lover for decades in the Great Craftsman. Sun Honglei finally climbed to the top of his career step by step by virtue of his solid acting skills. And this happens to be the nature of Senya, which continues to heat up after listing. As of press time, Senya's order has easily exceeded 10,000, and the next more is the test of FAW production capacity.

FAW Senya M80 as a household economic car, the space is very advantageous, equipped with 1.3L, 1.5L engine. In appearance, the whole vehicle is different from any car model, which not only has the ride comfort of ordinary family cars, but also has the spatial sense of mini-MPV, but also has a variety of functions. Although the design of its internal center console is relatively simple, and the seats and interiors are more common, compared with its price of 54900 yuan to 77900 yuan, it is very affordable and practical.

< strong > the subtle tacit understanding between Senya and Sun Honglei < / strong >

in today's film and television circle and automobile sales market, Sun Honglei and Senya M80 are extremely brilliant roles on their respective stages: calm & ldquo; & rdquo; and enlightening & ldquo; & rdquo; presses the huge ldquo; stage & rdquo; smoothly. And the two, which seem to have nothing to do with each other, even have a day of close contact with each other: sun Honglei endorses Senya M80. Sun Honglei, who has been described as upright and resolute, has a subtle agreement between the calm and relaxed between raising his hands and feet and Senya M80.