"West Wind Lie" did not exceed expectations "director marketing" questioned

The hard-core police and bandit action movie "West Wind Lie" directed by Gao Qunshu is currently in theaters. While maintaining the controversy between flowers and bricks, the famous film channel producer Zhang Wei 's view that the film 's excessive director marketing and Duan Yihong's TV audience can make "West Wind Lie" box office break 200 million has once again attracted everyone's attention. Some people agree that actor marketing should be used. If the director is not Feng Xiaogang or Zhang Yimou, he should still mainly promote the actors. rdquo; Opposing the view is that for the China film market, no actor's appeal can be transformed into box office, except perhaps Sora Aoi. rdquo;

"West Wind Lie" director's marketing is questioned, well-known producers 'views have sparked heated discussions

"West Wind Lie" should be promoted as a movie for actors and Duan Yihong and others, rather than a movie for directors. Several TV series in Lao Duan have hundreds of millions of viewers. If a movie ticket is 80 yuan, as long as there are 2 million movie viewers, we can reach Lao Gao's expected goal of 200 million. rdquo;"West Wind Lie" has been in theaters for more than three weeks. While maintaining the controversy of flowers and bricks, Zhang Wei commented on Weibo on the excessive director marketing of"West Wind Lie", which made this film more eye-catching. Zhang Wei then said that if the director's popularity cannot reach the level of household names as Zhang Yimou and Feng Xiaogang, and his popularity cannot exceed that of the actors, the actors should be highlighted. Zhang Yimou and Feng Xiaogang attach great importance to the use of big stars in most cases. The good box office of "Love of the Hawthorn Tree" is just an isolated phenomenon. A number of movies with box office exceeding 100 million yuan, such as "The Wind","Love Announcement", and "The King of the Gun", are all the result of promoting actors.& rdquo;

Marketers in support of actors: Directors who are not big enough must promote actors

As soon as Zhang Wei's remarks were made, they triggered hundreds of retweets on Weibo in just a few days. More film practitioners and ordinary netizens clashed fiercely, and people who supported and opposed Zhang Wei's views also fought online. war of words. Zhou Zhou from the film promotion company Light and Shadow Pioneer agreed with Zhang Wei's views. He compared the product's functions with the brand. The movie is a product, the actors and characters are the product's functions, and the director is the manufacturer or brand. The first thing to do is to promote the function to attract purchase, and the big actors ensure the quality of the function. If a director is a big name, it's like someone will buy Apple no matter how bad it is, but if it's OPPO, it's better to promote how powerful it is." rdquo; Another netizen said that no matter how famous the director is in the circle, the audience doesn't know that you are still useless. It's a bit premature to play the director card. Most of the audience still went for the actors. Apart from Feng Xiaogang and Zhang Yimou, can you find a third director who can be bought into?& rdquo;

Marketers supporting the

There are many people in the audience who agree with Zhang Wei, and there are also many people who oppose it." ldquo; Actors in China have no box office appeal, so it is right to focus on directors in publicity.& rdquo; Let alone Duan Yihong, looking around, no actor from Hollywood, Hong Kong or Taiwan has box office appeal in China." rdquo; Almost everyone questioned the view that Duan Yihong's TV series audience could be transformed into the box office of "West Wind". Some netizens said that movies and television are originally two markets, both Hollywood and Hong Kong. The starring stars of "Prison Break" and "The Storm of the Heart" may not have good box office if they star in movies. Someone has long analyzed: actors who can be seen by audiences at home are reluctant to go to the cinema to watch them, so the distinction between TV stars and movie stars in the United States and Hong Kong is very clear. rdquo; Not only did film critic Wei Junzi jokingly say,"Decisive Battle in Shama Town" should also summarize it. Does it pay too much attention to promoting the director? Sun Honglei's "Hidden" has hundreds of millions of people watching it. rdquo; Some netizens even pointedly said that the only actor who will be bought by the audience is Sora Aoi." rdquo;