Inventory of Feng Xiaogang's movie placement ads: It's endless

Zhang Yimou refused to insert advertisements for his films. I don't know how Director Feng Xiaogang, who always has ads, will feel after hearing this sentence. Let's start with Feng Xiaogang's placement advertisement & ldquo; upgrade War & rdquo;.

1999 "endless": bank of China. The Bank of China has invested a lot of money to sponsor the film, so in the film, the products of the Bank of China have repeatedly combined with the plot and characters of the film and appeared frequently.

A sigh in 2000: an European classic. In the film, about Zhang Guoli buying a house, Xu Fan said: & ldquo; European classics are good, but they are too expensive. After rdquo;, Xu Fan said to his friend on the phone: & ldquo; cross an Hui Bridge, turn left after an Hui Bridge, it is & lsquo; European Classic & rsquo;, brand is very big, you can see it at a glance! & rdquo;

Big shot 2001: comprehensive Advertising. The film's teasing deconstruction of advertising itself is a very successful alternative product placement. Gai Zhonggai, Bausch Lomb, Puma and so on were spoofed, and every detail of the funeral was advertised. When classic words such as ldquo; puma & rdquo;, & ldquo; calcium supplement & rdquo;, & ldquo; appeared one after another, the audience smiled even more when they sought the most expensive, not the best & rdquo;.

2003 Mobile phone: Motorola. There are all Motorola phones in the movie. Yan Shouyi uses 388c, Fei Mo uses T 720, Shen Xue uses V 860, Wuyue uses E 365. It is said that the sponsorship of a "mobile phone" by Motorola alone is as high as 7 million yuan.

in 2004, "there is no thief in the world": a large number of embedded advertisements were discussed with great fanfare for the first time, which can be said to be a precedent for "there is no thief in the world". The advertising placement alone in the movie exceeded 40 million yuan. In order to blackmail rich man Fu Biao, Liu Dehua and Liu Ruoying filmed ldquo; evidence & rdquo; with a Canon camera. Then, Hewlett-Packard, BMW, China Mobile, Great Wall Lubricants and other 12 sponsors have been fully displayed in the film.

to sum up, by the time of "if you are the one", the number of placement ads has reached 50 million, while the placement ads of this year's shocking "Tangshan earthquake" has reached 100 million. And because there are too many implanted advertisements in such a serious film, Feng Xiaogang inevitably has to respond to too many questions and disputes about the placement of advertisements during the whole film promotion and release, even up to now.

Feng Xiaogang is Feng Xiaogang. His response is not only surprising, but also justified: & ldquo; advertisers also pick directors. If there are no advertisements in the film, it will be very humiliating! & rdquo;

here are a series of quotations by Feng Xiaogang

Quotations 1: & ldquo; placement advertising is normal in foreign countries. As an important part of the film industry chain, it will exist for a long time. & rdquo;

Quotations 2: & ldquo; Chinese films now, in addition to the box office, our audio-visual rights and television copyright prices are not high, and now embedded advertising is actually the only source of income. & rdquo;

Quotations 3: & ldquo; actually puts advertisements into the film, which also tests the ability of the director. If anyone can help me come up with a better way to insert ads, you can tell me that I will put it in the next movie. & rdquo;

Quote 4: & ldquo; as a director, I have turned down a lot of inappropriate advertisements. What I need to do is how to combine the appropriate placement ads with the film content seamlessly. & rdquo;