Hou Hongliang: "Ode to Joy" will be filmed for three seasons to maximize benefits

It is reported that noon Sunshine Company will start filming the second season of the series in September, and Liu Tao, Jiang Xin, Wang Ziwen, Yang Zi and Qiao Xin from the 22nd floor of "Ode to Joy" will all return.

The first season of the topic drama "Ode to Joy" recently aired on Zhejiang Satellite TV and Dragon TV came to an end. The show ranked first that night with a ratings of 1.972%(Dragon TV). It is reported that noon Sunshine Company will start filming the second season of the series in September, and Liu Tao, Jiang Xin, Wang Ziwen, Yang Zi and Qiao Xin from the 22nd floor of "Ode to Joy" will all return.

Continue to stabilize

the relay of the three major dramas Liu Tao sits on the TV series

As the audience's favorite girl in "Ode to Joy", Liu Tao plays Andy who has attracted much attention due to her family affairs and emotional experiences in the play. Liu Tao's personal Baidu index has nearly 30 days The average search index reached 105098, a year-on-year increase of 240% and a month-on-month increase of 353%.

At the same time, Liu Tao has continued to hit dramas since the second half of 2015, from Princess Ni Huang in "The Bang of Fire" to Mi Shu in "The Legend of Mi Yue" to Andy in "Ode to Joy". Each character has its own characteristics and has gained many fans.

At the finale of the first season of "Ode to Joy", Andy's emotional affiliation was in the balance.

The reporter recently interviewed Liu Tao. Regarding the analysis of the three types of suitors in the play, she bluntly said: They all have favorable feelings and it is difficult to choose. "Lao Tan is a confidant and knows her very well. Andy thinks Lao Tan is her only good friend and the person she trusts the most, but she has no idea of Lao Tan's feelings for her because he doesn't want to hurt her. He is afraid that this only trust will be pulled away because of emotional entanglement. This kind of silent waiting type is quite heartbreaking. Andy and Singularity are a soul mate who can communicate spiritually. The Singularity melts Andy's heart bit by bit, making him a very warm man. Bao Yifan, the last one who appeared, was particularly fierce. He had many girlfriends. He was full of admiration and curiosity for Andy, and was not afraid of frustration. I appreciate his perseverance."

The rapid popularity

of the exotic Qu Xiaoxiao has increased Wang Ziwen's search by 10 times.

Actor Wang Ziwen can be said to be a wonderful flower among the "Five Beauties" of "Ode to Joy". Qu Xiaoxiao came from a rich family, but she has a enterprising heart. Although she has love in her heart, her way of expression is strange.

Previously, Wang Ziwen was not a famous actor, but only played the role of the second female lead or the third female lead in some film and television dramas. Due to his role in "Ode to Joy", Wang Ziwen's popularity has soared rapidly. The average search index of the Baidu Index in the past 30 days has been 143401, a year-on-year increase of more than 1000%, and a month-on-month increase of more than 1000%.

In reality, rich girls and rich second generation have their own "derogatory" meaning, but "money" in the play seems to be Qu Xiaoxiao's only "shortcoming". It shows more of her generosity, righteousness, courage, freedom and even hard work, which triggered many discussions among the audience. In response, the reporter interviewed Hou Hongliang, the producer of the show. He bluntly said: "This season is indeed smooth for Qu Xiaoxiao, but the second season will encounter huge difficulties."

In the TV series "Ode to Joy", Qiao Xin can be said to have gone from obscurity to someone who likes it, completing a gorgeous turn. When the reporter checked the Baidu index of actor Qiao Xin, there was only month-on-month growth data and no year-on-year growth, which showed that Qiao Xin had just received attention. The average search index in the past 30 days under Qiao Xin's entry was 48263, a month-on-month increase of more than 1000%.

Because the character Guan Guan is so obedient and cute, even "Guan Guan" has an entry below it. The average search index in the past 30 days was 5590, a month-on-month increase of 61%. It can be said that the results are gratifying.

Future forecast

Hou Hongliang: Continuous shooting for three seasons will maximize benefits

in overseas markets. The third season means that the show's ratings and attention will decline, but Sunshine will shoot "Ode to Joy" for three seasons at noon.

Hou Hongliang bluntly said in this regard: "In fact, it is precisely the three seasons that can solve commercial problems. When the brand is established in the first season, the benefits will be maximized in the second and third seasons. At that time, what I thought was that "Nirvana in Fire" should be turned into a costume brand, and "Ode to Joy" should be turned into a contemporary urban drama brand. "Nirvana in Fire" is the second one planned during the process of making the first one, and "Ode to Joy" has established the goal of three seasons from the beginning. This is a business model. It would be too risky to shoot it in 80 to 100 episodes at a time, so it was decided to shoot it in three seasons. Filming for the second season starts on September 15. In fact, I didn't give myself a way out. I had already signed the actors 'contracts before the broadcast. If I don't play now, everyone else is going to play season two."

If this line of thinking is followed, the commercial TV series in the first season of "Ode to Joy" is just the beginning, and the second and third seasons in the future will be "adding a few plots to the commercial."

Editor: yvonne