Huace Film and Television invested 30 million yuan to participate in the PGC field of Lu Fanxi Xingmao Fund layout

Huace Film and Television announced that it plans to invest RMB 30 million to the Xingmao Fund initiated by Yiku Culture to participate in the establishment of the film and television culture fund. Yiku Culture is currently the hottest PGC video industry chain platform. It has signed up with more than 100 PGCs and generated 3 billion views.

Original title: Huace injects capital into Yiku Film and Television Culture Fund.

Recently, Huace Film and Television issued an announcement announcing that it plans to invest RMB 30 million to the Xingmao Fund initiated by Yiku Culture to participate in the establishment of the film and television culture fund. This move marks the latter's official welcome Huace Film and Television, a heavyweight partner in the industry.

Yiku Culture is currently the hottest PGC video industry chain platform. It has signed up with more than 100 PGCs and generated 3 billion views. It has reached cooperation with influential PGC such as Crazy Comics, Niu Nan, Bad Boy TV, He Xiangu Studio, Strange Words, Penguin Eat and Drink Guide, and Ranye. Among its partners, there are also 500 directors who have directed the phenomenal super online drama "Psychological Crime".

At the same time, Yiku co-founder Ma Li Lingshan has worked in "Southern People Weekly","Esquire","Smart GQ" and other media, and is known as the "media person who understands the Internet and entertainment industry the most." Lu Fanxi, co-founder of Xingmao Fund, has a strong background. He was once the vice president of Youku Tudou Group. He has initiated and supervised popular online products such as "Old Boy","Unexpectedly", and "Famous Detective Di Renjie". The content is also the driving force behind the "National Divine Comedy" and "Little Apple". The "Young Directors Support Plan" and "Master Micro Movies" led by him have become benchmarks in the micro film industry.

Regarding this joint venture with Huace Film and Television, Ma Lili Lingshan said that Yiku focuses on the entire industry chain management of online student video content, while Xingmao Fund has a keen sense of smell in exploring teams and content IP. "Cooperation with Huace will definitely create a series of high-quality cases in the cutting-edge field of online student content." Lu Fanxi believes that the fact that Xingxiang Fund can receive funding from Huace, a leading domestic comprehensive entertainment media group, proves the huge potential in the field of online video.

Analysts at CITIC Securities believe that PGC, as a powerful professional creative force for pure online students, covers a wide range of IP possibilities, including diverse entertainment content forms such as film and television, interactive programs, secondary elements, sports and lifestyles. It is the "rich soil for cultivating super IP." As a rare company in the industry that can cover full-network dramas, big movies and variety shows at the same time, Huace teamed up with OneCool and participated in the establishment of a film and television culture fund. By blocking the PGC,"it will not only further strengthen its rich entertainment content product matrix, and it can also effectively capture pure Internet IP from the source."

Industry veterans pointed out that Huace's recent capital-level movements-whether it is a strategic stake in Time Sea, a subsidiary of Zhang Jiajia, the leader of the "Young Creators Alliance", or this time joining forces with OneCool to invest in the establishment of a film and television culture fund, all of them are "forward-looking" The source of new forces in card creation ", that is, those core creative resources and platforms that hold the next" sunrise IP ". "This will very effectively improve Huace's own super IP discovery and conversion probability."

Editor: kong