[Reading the Two Sessions] National People's Congress Delegates: Film and television data fraud is a fraud that is cracked down on criminal law

at this year's National people's Congress, Cao Kefan, a deputy to the National people's Congress, will submit proposals to establish a fair and objective literature and art evaluation system to combat the falsification of film and television data. Zhao Dongling, a deputy to the National people's Congress and a famous screenwriter, thinks that plagiarism, box office flooding and data scanning should be "severely cracked down"

original title: the film box office fraud representative suggested that criminal law should be used to crack down on

in recent years, the problem of film and television data fraud has aroused strong social concern. All kinds of cases such as box office flooding, ratings fraud and high click-through volume occur from time to time.

during the two sessions of the National people's Congress in 2015, Zhang Zequn, a deputy to the National people's Congress, Ouyang Changlin, and Zhang Guoguo, members of the CPPCC National Committee, successively fired shots at fake ratings, but up to now, this phenomenon has not changed.

at this year's National people's Congress, Cao Kefan, a deputy to the National people's Congress, will submit proposals to establish a fair and objective literary evaluation system to crack down on the falsification of film and television data.

Zhao Dongling, a deputy to the National people's Congress and a famous screenwriter, believes that plagiarism, box office water injection, data brushing and other issues should be "severely cracked down", especially box office water injection, and so on, has formed a vicious circle, its essence is commercial fraud, "it is recommended to use criminal punishment."

Chen Kaige, member of the CPPCC National Committee and director, said that the current false box office phenomenon in the film and television industry is not only a loss of film production, but also a loss of audiences, the country and other aspects. He believes that, "this matter depends on the state, but also depends on society, work together, must be solved."

< strong > News replay < / strong >

in 2012, Wang Jianfeng, chairman of China Television Fengde Film and Television Company, publicly reported the buying and selling data of third-party companies, and an organization promised that it only needed 50 million yuan a year to help him enter the top 10 ratings in the country.

in September 2013, Hunan Satellite TV received 0 ratings in some areas, which was suspected of being implicated by other TV stations buying viewers.

in April 2014, there was an abnormal viewing performance in the Beijing area, and Beijing Satellite TV was squeezed out of the local top 10. After a month-long follow-up data analysis, Beijing TV Station internally "determined" that the sample households in the Beijing area were suspected of being contaminated.

the ratings of Zhejiang Satellite TV fell off a cliff in December 2016, falling from the top five in the country to over 20, setting a record for the lowest ratings since the 50th anniversary of the establishment of Zhejiang Satellite TV. the reason is that the producers of the TV series "Beauty Private Cuisine" did not buy ratings.

< strong > Voice < / strong >

< strong > Cao Kefan, a deputy to the National people's Congress < / strong >

< strong > Film and television data fraud is actually a fraud < / strong >

as a television worker, Cao Kefan, a deputy to the National people's Congress, has a deeper understanding of the harm of film and television data fraud. He said that just as fake food threatens people's lives, "fake" film and television data pollute the spiritual life of ordinary people. He suggested that the judiciary should intervene in a timely manner. "this is actually fraud."

< strong > 200RMB can buy tens of millions of hits < / strong >

Cao Kefan said: during the Spring Festival this year, the "ghost field" which was severely overhauled has revived, and some cinemas deliberately create false "full seats" in the early hours of the morning; on video websites, some TV dramas and variety shows often have billions or even tens of billions of views, "there is a lot of moisture behind this."

according to media reports, some programs have as many as five or six billion broadcasts a day, but in fact, all the people who contribute to the click-through rate are "robots." "you can buy tens of millions of hits for 200 yuan." Cao Kefan was ironic when he heard the news.

according to media reports, the cost of buying the ratings of a TV series ranges from 300000 to 500000. In other words, the "counterfeiting cost" of a TV series may be as high as tens of millions.

the same stories take place on the Internet platform, and their counterfeiting costs are lower. Cao Kefan said that many online stores specialize in providing "video click-through" services. Boasting "red packet comments", false ratings, and manipulating "black" competitors in the water army, Cao Kefan cited all kinds of data fraud, all of which are all for profit.

Cao Kefan thinks it's time to say "no". If such counterfeiting is allowed to form a trend, television stations, producers, advertisers and viewers are all victims, and the only beneficiaries are counterfeiting companies that manipulate ratings.

Cao Kefan said that just as fake food threatens people's lives, fake film and television data pollute the spiritual life of the masses.

< strong > Box office fraud should be revoked < / strong >

Cao Kefan respectively put forward suggestions on data fraud in the film and television industry.

the movie box office is fraudulent. Cao Kefan suggested that the relevant companies that violate the rules should publish the "blacklist" in time and revoke their licenses. As for those companies that link the false box office with the secondary market to make improper profits, Cao Kefan believes that this is fraud and should be reported to the judicial authorities or sued.

the management department should also continue to upgrade the ticket sales management system, further disclose real-time box office data, and even introduce third-party audit institutions.

for ratings fraud, Cao Kefan's suggestion is to legislate to give more law enforcement basis to the competent authorities and law enforcement departments.

in addition, Cao Kefan believes that monopoly should be broken and new data statistical methods such as real-time ratings should be introduced to realize a scientific system in which multiple ratings survey modes coexist.

as for the falsification of online drama data, Cao Kefan believes that a filing mechanism for abnormal data should be established, requiring video websites to promptly report and accept the investigation of higher authorities once they find that the data is moving.

< strong > National people's Congress deputy Zhao Dongling < / strong >

< strong > browsing data makes the film and television industry "suffer deeply" < / strong >

< strong > the nature of buying data is the same as bribing TV stations < / strong >

Reporter: how to treat the problem of box office flooding?

Zhao Dongling: this is a commercial fraud. It is nothing more than creating the illusion of high box office and coaxing more people to come and see it. The Law on the Promotion of the Film Industry has been implemented, which is good news and there will be corresponding provisions.

Reporter: what are the bad effects of brushing data?

Zhao Dongling: China's film and television industry has suffered so much that it should be dealt a heavy blow, not just a fine. Now has formed a vicious circle, TV series in satellite TV prices are high, online drama prices are also high, in order to ensure success, we must use big stars, but may affect other parts of the investment can not reach the quality, and eventually have to buy data.

but the real purpose of ratings fraud is not to attract more viewers, but to attract advertisers to place advertisements. Why did it involve performance betting a few years ago? It's because of the advertising. This kind of naked commercial fraud should be cracked down by criminal law. In the past, it was much better to pay bribes to TV stations, similar to crimes committed. Buying data is also for the work to have a good platform to broadcast, the nature is the same.

Reporter: is it easy to investigate?

Zhao Dongling: it's hard to find out, but if you really want to find out, there must be a way. In recent years, many TV stations have been arrested to buy films, and many such private agreements have been found. The key is whether the competent authorities can make up their minds.

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Reporter: although data can push up a work, public judgment cannot be ignored. How to understand the relationship?

Zhao Dongling: the quality behind the data of film and television works can be displayed sooner or later, and the audience rating can be bought at 1.5 or higher, but the really good works are talked about in the streets. Last year, there was a work with the top two click-through rates. I thought it must be very good, so I went to see the review, and only less than 100 people commented on it.

the ratings of works such as Nirvana in Fire and Ode to Joy produced by Shan Ying are not the highest. Nirvana in Fire is only about 1%, and Ode to Joy is general, but there is a lot of talk about it, so the influence cannot be solved by data. The so-called mud and sand, in fact, means that good things will always stay.

Reporter: do you follow these data? What do you think when you get a low score?

Zhao Dongling: sometimes I go to read comments from netizens. I can tell which ones were bought by the producers, because only a few words are false, and the true reaction of the audience is that one hundred people have a hundred impressions.

I will be angry when I see that my work is not rated high, but I can't help it and can't influence it. I personally think that if the work is brushed very low, it is just not good-looking.

Edit: yvette