Industry: The rise of cultural programs is the return of value."High but not cold" is sought after by audiences

At the beginning of the new year, cultural programs are popular on the screen. "Seeing Words Like Faces","China Poetry Conference","Long Readers"... all have won good reputation. Cultural ecosystems are diverse, and audiences need to laugh loudly to relieve their stress, and also need long-standing culture to nourish them. Nutritional programs are obviously more sought after.

Last weekend, the cultural and emotional program "The Reader" was jointly broadcast on CCTV-1 and CCTV-3. "The Reader" is a method that combines personal growth, emotional experience, background stories and masterpieces handed down from time to time. It selects exquisite words and uses the most plain emotions to read the value behind the words. After the program was broadcast, it was well received. Many netizens said: "Among all kinds of variety shows that entertain death, this is another clear stream!"

At the beginning of the new year, cultural programs are popular on the screen. "Seeing Words Like Faces","China Poetry Conference","Long Readers"... all have won good reputation. Cultural ecosystems are diverse, and audiences need to laugh loudly to relieve their stress, and also need long-standing culture to nourish them. Nutritional programs are obviously more sought after.

The premiere of "The Reader"

uses reading aloud to convey emotions and bring literature back to the context of life.

CCTV's famous host Dong Qing is planning to prepare for nearly a year's cultural and emotional program "The Reader". It will be broadcast on CCTV-1 and CCTV-3 every Saturday and Sunday every Saturday since last weekend. Co-broadcast in prime time. Each issue of the program has a keyword. Guests share life stories around the keyword and read aloud a passage that once moved, inspired and even changed themselves. The theme of the first episode was "Meet" and invited guests such as well-known actor Pu Cunxin, well-known entrepreneur Liu Chuanzhi, Miss World Zhang Zilin, and famous translator Xu Yuanchong.

The first appearance in the first episode was Pu Cunxin, who told a little-known life experience of his own. Pu Cunxin once suffered from polio, and was nicknamed "Pu Cripple" by his classmates in childhood. It was not until the third grade that Rong Guowei, a doctor at Jishuitan Hospital, helped him perform plastic surgery, and the fate of "Limp Pu" was changed. He thanked Dr. Rong Guowei with an excerpt from Lao She's prose "Master Zongyue".

"The Reader" is very humanistic. When communicating with Dong Qing, Pu Cunxin also thanked the many people who had helped him, including his father, performing artist Lan Tianye, director Lin Zhaohua, etc. Remember that those who have helped him should not take everything for granted; when you are capable, Go to help others and don't think that everything is none of your business.

Next, Liu Chuanzhi talked about his life trajectory that became clever because of his mistakes. In his third year of high school, he missed out on the opportunity to become a pilot in a million. On the program, Liu Chuanzhi reproduced his "father's speech" and read out his son's letter from home at his wedding; Zhang Zilin revealed her various experiences after winning the championship and being elected Miss World in one fell swoop, and shared the surprises and emotions of being a mother for nearly a year. She read aloud to her daughter the essay "May You Grow Up Slowly"; Xu Yuanchong, a 96-year-old translator who has translated "The Book of Songs","Chu Ci","Tang Poetry","Song Ci" and "The Peony Pavilion" and won one of the highest awards in the international translation community,"Northern Lights", was also invited to attend the scene to reminisce about the past. He told the story of using Lin Huiyin's poems to pursue female classmates... His friends and students read aloud the old gentleman's translation on the spot.

In addition to the above-mentioned celebrities, some ordinary people also came to this stage. Jiang Li is a Médecins Sans Frontières volunteer who once welcomed new life in Afghanistan amid bullets. She read Bob aloud. Dylan's lyrics,"The answer flies in the wind", long for all the children born in the shell and smoke to be well.

Zhou Xiaolin and Yin Jie from Chengdu moved the audience with their love stories of ordinary people. "It's too incomplete to read a love poem." For more than 20 years, the two of them still regard reading love poems as daily life. Because of a word from his wife, her husband built the country's largest garden,"Flower Valley", and flowers bloom undefeated all year round. The couple read aloud a love poem by the great translator Zhu Shenghao. When his wife slowly walked down the stairs, she said,"I woke up and felt I love you so much", which was very touching.

This program also specially invited famous piano player Li Yundi to play the opening theme, and Hu Defu, the father of Taiwanese folk songs, played the classic song "Hurry" at the end.

Netizen "Amway"

no longer needs to watch those

comedies and variety shows that are full of screens.

In "The Reader", each issue reviews ancient and modern poems, literary classics, and movie scenes based on the theme. Through people's affectionate reading, it is assisted by stage visual language. Presentation allows the audience to appropriately feel the power of literature, resonate, and feel the beauty of literature, sound, and emotion. Use reading to convey emotions, let the "emotions" in literature become the connection between people, and let literature return to the context of life. Closely combining words and personal emotions, the reader's emotional story and reading content are unified in terms of emotional connection, bringing the audience a "collision" feast about literature and emotion.

The program content with reading and interviews as the core, coupled with the support of classic music and art, after the premiere of "The Reader", it has stood out among a number of reality shows focusing on appearance and variety shows with sharp remarks as the theme. In the past few days, viewers and netizens have been watching "Amway" CCTV, a new program with a huge reputation.

Director Lou Naiming, Dong Qing's good friend, also used the word "shocked" to Dong Qing to describe his first impression. He also praised: "It's a program with no routines at all. Where did the gods come here? It's so good to reveal beauty and vitality unintentionally."

Netizens and viewers praised one after another,"Finally, I don't have to turn on TV every week. All I see are vulgar comedies and variety shows." "CCTV is becoming more and more powerful. From" Idiom Conference "to" Poetry Conference "to" Reader ", they really do a good job in programming for us!" "Watch TV on time every weekend, thank you for allowing us to enjoy a spiritual feast."

Dong Qing has also received numerous favorable reviews."Cultural programs such as" Chinese Character Dictation Conference "," China Idiom Conference "," China Poetry Conference "and" Long Reader "are really suitable for Dong Qing. I want to say that I have also become a fan of Teacher Dong Qing!" "Dong Qing is the best choice to host this program. He has a poetic and scholarly temperament from the inside out!" "If there are poems and books hidden in your heart, the years will never defeat the beauty."

Many people said that they had improved their knowledge."Only through Pu Cunxin's reading aloud did I realize that Lao She (sh) was reading Lao She (shè)."

The

rise of cultural programs is the return of value.

At the beginning of 2017, cultural programs became popular on the screen. Half of the first season of "Seeing the Words Like the Face" was broadcast. Although there was no dazzling stage packaging and fierce competition format, a letter and a person could trap the audience into the story, and Douban scored as high as 9 points; the second season of "China Poetry Conference" came to an end not long ago, and the national discussion triggered by poetry was still continuing. The program scored 8.5 points on Douban; after the first broadcast of "The Reader", its score on Douban was as high as 9.3 points. In the case of many variety shows "Entertainment to Death", such cultural programs have been praised by netizens as "a clear stream."

In fact, since 2013, cultural variety shows have never been absent.

From the "China Character Dictation Conference" in 2013, the "China Idiom Conference" in 2014, to today's "Seeing Words as Faces", the chief director Guan Zhengwen is called a "cultural stubborn man." After playing with Chinese characters and idioms, in "Seeing Words as Faces", Guan Zhengwen conducted a centralized scanning and sorting out of China's letters from ancient times to the present, and began a new journey in the field of letter culture. Eight stars, including Zhang Guoli, Zhang Hanyu, Gui Yalei, Jiang Qinqin, He Bing, Lin Xinxin, and Wang Yaoqing, used their voices to play the letters and read out the letters in history.

In an interview with reporters, Guan Zhengwen said that he tried to do cultural programs at the beginning not because it was forward-looking, but as a choice to "face the future." "Our cultural products and spiritual life require diverse ecology and varieties. However, the reality is that each of us spends too little time reading and too much time for entertainment. There has always been a mainstream in human spiritual and cultural life. If it deviates for a long time, the self-healing ability of human culture will come into play."

Today, the new cultural program "The Reader" premiered with full popularity. This is also the first time that the host Dong Qing has served as a program producer. Previously, Dong Qing had also served as the host of many cultural programs such as "China Poetry Conference". However, in her view, this does not mean that cultural programs are about to become popular, but it is just a weather vane.

Nowadays, fragmented reading has become the mainstream, and in-depth reading is gradually declining. Although more than half of the people said they were very willing to "grab a paper book and read", when strong social survival pressure forced people to tilt their energy towards work, the time spent reading dropped sharply. This is not entirely due to people's neglect of literary values. The mainstream media also has shortcomings in its reading atmosphere and its function of advocating cultural values.

Under such social realities and needs, cultural programs have ushered in an excellent opportunity. Among the full-screen entertainment variety shows, the emergence of cultural programs seems to be a necessity of the times and a return of value. When the audience's eyes are filled with entertainment, new needs will naturally arise-to question themselves and the world and seek answers. High-quality cultural programs are also produced at the right time.

Compared with entertainment programs, cultural programs do have certain entry barriers. Dong Qing also believes that cultural programs are difficult to do and require more careful design. They hope to make "The Reader" an excellent cultural program that is "high but not cold". "High" comes from literary quality, while "not cold" relies on feelings, using sincere emotions to make culture more approachable.

How long has it been since you have read aloud?

"How long has it been since you have read aloud?" "It's been a long time." This is what Dong Qing asked in the notes of the producer of "The Reader".

In my opinion, there are many such questions. For example,"How long has it been since you wrote?" "How long has it been since you read a paper book?"... The answer is the same-"It's been a long time."

Real life is often fragmented, and there is less and less time left to quietly read, read poems, and write letters.

When people's eyes are filled with entertainment programs on the screen, their expressions are laughing, but their hearts are empty.

This is also why cultural programs such as "Seeing Words Like Faces" and "The Reader" are so admired by us.

Human emotions highlight the beauty of literature, and humanistic feelings deepen the thickness of the program. Behind letters, poems, and articles, those stories and emotions can always bring resonance to our hearts.

For example, after reading the 26-year emotional story of the Flower Valley couple, not only Dong Qing will think of Shen Congwen's sentence,"Our whole life is still too short", but you and I will also think of it. As for the "China Poetry Conference" that many children are also watching, he may not be able to understand many of the poems for a while, but during an outing, he will also think of the sentence "You can easily recognize the east wind, and it is always spring in all the colors." As you get older, you may also realize at a certain moment the profound meaning of "looking back on the bleak place that has always been, and returning, there will be no wind, rain or sunshine."

Editor: yvette