Bawang enters the high-end skin care field and invites Wang Fei to endorse products

recently, Bawang International Group, the leading domestic daily chemical enterprise, has made another big move. Once again spent a lot of money to invite Faye Wong to endorse its skincare brand Materia Medica. This is the second cooperation between Bawang and Faye Wong after chasing wind shampoo. On December 17, a press conference on the launch of new products was held at Bawang International Hotel in Guangzhou.

Chen Qiyuan, Chairman of Bawang International Group, Wan Yuhua, CEO of Bawang International Group, and senior executives of the company collectively launched the listing ceremony of Materia Medica Hall in the banquet hall on the fourth floor of Bawang International Hotel.

Wan Yuhua, CEO of Bawang International Group, said that Bawang began to prepare related matters of Materia Medica as early as seven years ago. Adhering to the culture of Bawang Group & ldquo; traditional Chinese Medicine Family & rdquo;, Materia Medica advocates improving skin quality through internal adjustment and external nourishment, and nourishing ruddy and white skin from the inside to the outside. Different from the chemical high-tech beauty prevailing in the market, Materia Medica tries to find a solution to skin problems from the long-standing Chinese herbal medicine beauty culture, bringing consumers a new, natural and healthy concept of beauty and skin care.

at the press conference, medical experts also held expert discussions. Experts pointed out that at present, many international brands have launched or are starting Chinese herbal skin care projects in China, spending a lot of money on the essence of oriental Chinese herbal medicine. Chinese herbal medicine skin care brands are springing up like bamboo shoots after a spring rain.

Bawang has always inherited the traditional culture of Chinese herbal beauty and hair care, and is committed to building a world leader in family and personal care products. As of the first half of 2008, Bawang brand ranks first among domestic shampoo brands, the fourth international shampoo brand, and the absolute leading brand of Chinese herbal shampoo. Successively won & ldquo; China well-known trademark & rdquo;, & ldquo; traditional Chinese medicine daily chemical industry landmark brand & rdquo; honor.

the appearance design of Materia Medica products not only has Chinese classical characteristics, but also has a unique fashion flavor. The product is divided into four series, and its target consumer group is a 45-year-old white-collar woman in 25 years old. Ruddy and white series, clear and moisturizing series, clear muscle acne series and active muscle anti-wrinkle series. Among them, the ruddy and transparent whitening series is the whitening series, and the moisturizing series is the basic care for hydrating and moisturizing, clearing muscles and removing acne for acne skin. The series of activating muscle and anti-wrinkle is an anti-aging product specially developed for mature skin. The age level of the four series is clear, and the function selling point is outstanding.

Bawang's grand plan to build a leading brand of Chinese herbal medicine skin care is gradually unfolding, carrying forward the beauty culture of Chinese herbal medicine all over the world.

the Bawang International Hotel opened grandly in Baiyun District, Guangzhou City. This is invested by Bawang Group, which is dominated by Bawang shampoo, and marks another milestone for the leading enterprise in China's daily chemical industry, which involves many fields such as's biotechnology, fine chemical research and development, production, sales and international trade.

Bawang International is the first Chinese daily chemical enterprise to be listed on the main board of Hong Kong. It has been taking the inheritance of traditional culture of & ldquo; traditional Chinese medicine & rdquo; as its own responsibility to carry forward the health and hair culture of Chinese herbal medicine all over the world, and launched internationally renowned brands such as Bawang, Zhufeng and so on. To bring consumers a new, natural and healthy way of life is an example of the integration of traditional and modern culture.

in 2010, Bawang International bid in CCTV 110 million, plus resources to return CCTV investment of nearly 200 million, Canada's total advertising reached more than 300 million, aiming to seize publicity advantage in the market competition. In order to gain marketing advantages.

Bawang International Hotel is a comprehensive building integrating office, catering, leisure and accommodation. The hotel building has a total of 13 floors, and the office areas are equipped with office settings and equipment according to international office standards, providing a better office environment for employees. Bawang International headquarters moved to the office at the same time.