The Ministry of Culture will support the development of the animation industry from five aspects

Liu Hongge, deputy director of the China-Foreign Cultural Exchange Center of the Ministry of Culture, said that in 2014, the animation industry in the cultural industry reached 100 billion yuan, which has been growing at a rapid pace. Deputy Director Liu Hongge also revealed that the Ministry of Culture will encourage and support the development of China's animation industry in five aspects.

Original title: The Ministry of Culture will formulate standards for new media animation products such as mobile phones.

The cultural industry, led by animation, has become a new growth point for the national economy.

Ma Ning, deputy director of the Jiangsu Province Department of Culture, revealed at the Changzhou International Animation Art Week on September 28 that the added value of Jiangsu's cultural industry accounted for 5% of GDP in 2014, ranking second in the country in total, and has initially had the advantages of scale industry.

Liu Hongge, deputy director of the China-Foreign Cultural Exchange Center of the Ministry of Culture, said that in 2014, the animation industry in the cultural industry reached 100 billion yuan, and it has been an industry that has been growing rapidly.

In the past year, the national animation industry has shown several major characteristics: government support policies have been continuously improved, the scale of the industry has continued to grow, and the leading role of the eastern coastal areas has been prominent. In particular, animation works have begun to leap from quantity to quality, changing the original The relatively single form has allowed the animation industry to get rid of the "early childhood".

Liu Hongge revealed that the Ministry of Culture will encourage and support the development of China's animation industry from five aspects:

first, actively support leading enterprises to promote their healthy growth;

second, select outstanding works in the name of the Ministry of Culture to attract more factor resources to enter the industry;

Third, formulate animation standards in new media fields such as mobile phones to promote their development more standardized;

Fourth, continuously improve the connotation of animation products;

Fifth, regularly hold animation fairs in Changzhou to seek international integration.

Liu Hongge said that China is already a major animation country and will develop into a powerful animation country in the next step.

Changzhou International Animation Week is one of the results of the "ministerial and provincial collaboration" between the Ministry of Culture and Jiangsu Province. Fang Guoqiang, deputy mayor of Changzhou, said that it is necessary to promote the advanced, delayed, high-level grafting, and integrated development of the animation industry to create an "upgraded version" of the animation industry.

When interviewed by reporters, Fang Guoqiang said that through the exploration of urban resources, we will accelerate the integration of animation and other industries and fields such as manufacturing, technology, finance, education, advertising, design, leisure tourism, etc., cultivate more emerging business formats, and give birth to more A new engine for industrial development and further expand the development space of the animation industry.

Editor: vian