the serious phenomenon of following the trend led to the drama festival being held together, but many of them were a flash in the pan, taking advantage of the market's hot gimmicks to attract audience consumption to make a profit, and in the end it was just a carnival for investors.
original title: whose carnival is the drama festival gathered together
the first mahua impromptu drama festival, hosted by Happy Mahua, opened in Beijing a few days ago, attracting a total of 27 impromptu drama performing teams from all over the world. Since the Wuzhen International Drama Festival in 2013 became the benchmark for the success of regional drama festivals, all kinds of drama festivals have sprung up like bamboo shoots after a spring rain. However, high-quality drama resources are limited after all, and when the brands of the drama festival become more and more messy, the high-quality content will naturally be reduced accordingly. In the eyes of practitioners, today's drama festival market is like the previous music festival, one after another, but mostly a flash in the pan, and more has become a carnival on the capital side.
< strong > gather to hold < / strong > in June, the enthusiasm of all kinds of drama festivals continues to rise like the temperature. Just take Beijing as an example, the "2017 Berlin Drama Festival in China" has just kicked off, and the first "Lao she International Drama Festival" brought 13 Chinese and foreign classic plays to the stage; the popularity of the first mahua impromptu Drama Festival launched by Happy Mahua has not faded, and the eighth Beijing Nanluoguxiang Drama Festival, which is known as the longest in history, began to "keep a low profile" to grab the limelight. 
" the drama festival began to gather together. " Mr. Ma, a drama practitioner, revealed to reporters that there are more than 30 large-scale drama festivals held nationwide for more than a week every year. If you include small drama festivals, exhibition drama festivals and overseas drama festivals, the number is estimated to reach nearly 100. These drama festivals can be divided into three major categories: government-sponsored, private-sponsored and overseas introduction, of which the largest number is non-governmental drama festivals. Drama energy conservation will gather a lot of resources in a short period of time, but holding drama festivals too frequently is also an overdraft of performance resources.
< strong > Capital Feast < / strong > the reporter combed and found that the capital behind the current drama festival also has its own origins. Generally speaking, regional drama festivals usually cooperate with local tourism companies, such as Wuzhen Drama Festival. Although the sponsor team composed of Huang Lei, Lai Shengchuan and Meng Jinghui is very dazzling, Wuzhen Tourism Co., Ltd. is the biggest financier. At the same time, performance companies also began to intervene in the drama festival by virtue of their own resource advantages. Beijing performance Co., Ltd. appeared in the first "Lao she International Drama Festival"; in addition, theatres and theatres are also one of the main forces to promote the development of the drama festival. The "Tianjin Caoyu International Drama Festival" created by Tianjin Grand Theater has attracted the attention of the market, and "Beijing". South Luoguxiang Drama Festival has also become another promotional brand of Penghao Theatre. Theatre operator Mr. Wang said that although the number of drama festivals has increased year by year, many of them are short-lived and no longer follow while the market is booming. "just like the endless music festivals in the market a few years ago, many drama festivals also use gimmicks to attract audience consumption, and in the end they are nothing more than a carnival for investors." < strong > problems occur frequently < / strong > the drama festival not only fails to promote the development of drama, but also causes a lot of problems. "it is said that it is a play produced by a famous director, and the content of the performance is completely puzzling." Consumer Ms. Cheng said that some performances in the drama festival are just empty in name, and the artistic quality can not be guaranteed at all, and there are also big loopholes in the management of the drama festival. After some free performance tickets directly fell into the hands of "scalpers", they went so far as to raise prices openly at the entrance of the theatre. "the prices of food, accommodation and tickets for the drama festival are not cheap, but the consumer experience is really not satisfactory." "I take part in many drama festivals at home and abroad every year. I have to say that choosing plays in domestic drama festivals is no less than a big gamble." Drama enthusiast Ms. Jiang said that the plays shown in some drama festivals are too avant-garde and not suitable for the general audience. There are also some plays that start a national tour immediately after the public performance of the drama festival, or those that have already been toured are shown at the drama festival, which greatly reduces the attractiveness of the drama festival. "in fact, there are many forms that can be expanded in the drama festival." it is not necessary to rigidly adhere to theatres, theatres, streets, gardens and terraces to perform everywhere. however, large-scale drama festivals with high-quality performance content are often lack of new ideas. The publicity of the small art festival, which is more flexible, is not strong enough to attract attention. If the two can be combined, it is believed that it can attract more consumers to participate in the drama festival. 
< strong > rational Development < / strong >
while squeezing out the bubble in the industry, drama festivals should also form their own characteristics. Kui Chunlai pointed out that when a format develops to a certain extent, it is bound to produce a subdivided market, and the formation of this market is long-term, but who can take the first opportunity to gain more competitive advantage than the latecomers. "with the prosperity of the performance market, the aesthetic level of the audience is also constantly improving, and the drama festival must constantly tap its own characteristics in order to better meet the diversified needs of the audience." it is true that the volume of drama performance has risen rapidly in recent years, but the artistic creativity and appreciation of both parties have not been improved synchronously, and the richness of the performance market and the diversity of cultural landscape have not enabled the domestic drama creation level to develop by leaps and bounds. Therefore, for all kinds of domestic drama festivals in the carnival, the big waves to clean up the sand is inevitable, and high quality and fine quantity is the sustainable road. Edit: mary
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