Youzu Network acquires European game company to expand international business

Recently, Youzu Network plans to invest no more than 80 million euros to purchase a 100% stake in Bigpoint, a well-known German game developer. This is the first time that Youzu Network has wholly acquired an overseas game company. This acquisition will help Youzu Network expand its overseas business in depth and strengthen its global R & D and distribution layout.

Original title: Helping to expand international business Youzu Network acquires European game companies

Recently, Youzu Network Co., Ltd., a comprehensive domestic operation platform for web games and mobile games, plans to invest no more than 80 million euros to purchase a 100% stake in the well-known German game developer Bigpoint. This is the first time that Youzu Network has wholly acquired an overseas game company. This acquisition will help Youzu Network expand its overseas business in depth and strengthen its global R & D and distribution layout.

Bigpoint is Europe's leading developer, content provider and operator of computer online games and mobile games. Yoozu Network's wholly-owned acquisition of Bigpoint is based on its integrated research and operation characteristics, strong R & D capabilities, a game publishing platform that has been cultivated for many years, and rich IP resources and development and operation experience.

Statistics show that the size of China's game market in 2015 was approximately 140 billion yuan, while the size of the global market was four times that of the China market. Attempts to integrate global game resources have become the main driving force for overseas acquisitions by more and more China companies. Youzu Network has always been committed to a global strategic layout. Its distribution territory has expanded to more than 150 countries and regions including Asia-Pacific, Europe, America, the Middle East, and South America, and has accumulated nearly 1000 overseas companies including platforms, media, operations, etc. Partner and deepen cooperation with Internet giants such as Facebook and Google. Over the past five years, Youzu Network has successfully released 30 web games and mobile games around the world, and its published products have expanded from self-developed games to agent games. The expansion of overseas markets has made Youzu Network's overseas operating income reach 771 million yuan in 2015, a year-on-year increase of 137.08%, which is basically equivalent to domestic revenue.

In the next stage, Youzu Network's goal is for overseas markets to overtake the domestic market, reaching a ratio of 2:1. Judging from this acquisition, the acquisition of Bigpoint will help Yoozu Network achieve this goal in two aspects: on the one hand, the acquisition of Bigpoint can obtain its game research and development capabilities and rich IP resources, which will help Yoozu Network continue to deeply explore the domestic game market, reserve high-quality IP, cultivate elite R & D and distribution teams, and polish high-quality masterpieces; on the other hand, this acquisition will help Yoozu Network expand its international business and obtain a more complete and in-depth distribution platform in the European market.

Editor: vian