Huayi Wang Zhongjun: China has the conditions to become a world-class producer

In his view, after years of development, China's film market is ready to become a world-class producer. "I still hope to give me three to five years to make something like" The Avengers "," Wang Zhongjun said.

"The only regret now is that I have not yet become a world-class producer. I am still a China producer." On April 23, at the annual meeting of China Green Company held in Jinan, Wang Zhongjun, chairman of Huayi Brothers, said when he lamented the great changes in China's film market.

"Back then," Mobile "was the champion at the box office (55 million yuan). Now, China films do not exceed 200 million yuan a day. It is impossible to challenge this year's championship. How big do you think this has changed?" Wang Zhongjun said,"Mobile Phone was born today, and this movie started at 2 billion yuan. This is the value of China. In the next three to five years, I still hope to challenge myself again to become a world-class producer."

In his view, after years of development, China's film market is ready to become a world-class producer. "Five years ago, China did not have this value. Now Stephen Chow's" Mermaid "during the Spring Festival reaches 3.4 billion yuan. There are very few movies selling US$500 million in the United States in China, but they have begun to appear in China." Wang Zhongjun believes that with the increasing appeal of China's film market, coupled with the increasing capital capabilities of the company in recent years, the conditions are in place to attract world-class talents and become a world-class producer. "I still hope to give me three to five years to make something like" The Avengers "," Wang Zhongjun said.

Regarding the question of why domestic film and television companies focus on historical and entertainment themes and cannot make breakthroughs in science fiction themes, Wang Zhongjun said: "China still cannot make films worth 100 million US dollars (cost), and the United States can make films worth 300 million US dollars. The Chinese film market is not so big that a single piece cannot support the production volume. We still have a long way to go from Disney."

At the meeting, Wang Zhongjun also publicly disclosed why he set up a capital operation platform in Hong Kong. On December 10 last year, Huayi Brothers announced that the company plans to invest HK $196 million through its wholly-owned subsidiary, Huayi International, to purchase the private issuance of shares of Hong Kong-listed company China No. 9 Health Industry Co., Ltd.(00419). After the acquisition is completed, Huayi Brothers will become the first comprehensive entertainment group in China to launch both the mainland and Hong Kong capital markets.

"A-shares still have big obstacles in financing supervision. We made a fixed increase of 3.6 billion yuan last year for 11 months. If we are optimistic about an industry that requires rapid decision-making and mergers and acquisitions, but we can't get the money, this time will have long passed." Wang Zhongjun said.

"In today's era, IP has almost the same status as the company's brand value." Wang Zhongjun said that Huayi Brothers is already using its own IP to extend to other industries."Many of our own original films have begun to extend to the gaming field and Internet entertainment field."

"We are also learning from foreign experience. In the tourism sector, we have Suzhou Huayi Brothers Film World, which is equivalent to Universal Studios, which has many neighborhoods." Wang Zhongjun bluntly said that the film and television park is still being adjusted according to the latest technology."Not just telling stories, it really needs to be put into practice. We have now signed contracts with 14 or 15 cities, and we look forward to reaching 20 next year."

In his view, without a mature Huayi Brothers brand and IP, the success of these theme parks will be very low."We calculate by ourselves, even if there are 60 million tourists every year, there will still be basically 18 billion yuan in ticket revenue. This is our goal, and this goal will become higher and higher as the economy develops."

Regarding how to avoid the loss of celebrity IP, Wang Zhongjun bluntly said that he had no good way,"Stars are the smartest group of people and are very mobile. I haven't figured out a way to keep everyone here. Everyone becomes partners. At the stage, being able to create value with each other is the most important thing. You may not live your life even if you marry a wife."

Editor: vian