Dialogue Zhang Quanling: Mobile Live Video Broadcasting is the future trend, but once missed the tuyere because of inner fear

"I was just involved in investing at that time, and the transaction amount of videos was often very large, so it was difficult to sell," Zhang Quanling said."But I believe this will be the future trend. From text to pictures to live broadcasts, this is a mixture of interactive information."

There are not a few media people who have come from CCTV to transform the Internet, but not many people like Zhang Quanling have quickly entered the game. In July last year, Zhang Quanling confirmed her resignation from CCTV and joined Ziniu Fund, a subsidiary of Cheetah Mobile, as a partner. During this year, she frequently viewed projects, attended activities, and shared her experience and insights as a transformation investor.

On May 10, the first phase of Ziniu Fund's investment project held a roadshow at Cheetah Mobile's headquarters. Zhang Quanling personally provided a platform for her investment projects over the past year.

Focus on two major tracks: content, AI and robot-related fields

. In September last year, Ziniu Fund was established. In more than half a year of development, Zhang Quanling has seen everything from her initial cross-border investment to the present, and has slowly shifted her direction. Focus on the two major directions of content and artificial intelligence.

According to Titanium Media, among the projects invested by Ziniu, there are 6 content entrepreneurship projects, mainly based on vertical field content IP and parent-child education model. "Our so-called content cannot simply be equated with Internet celebrities, let alone be equated with public accounts." Zhang Quanling told Titanium Media.

In addition, opportunities for AI and robots are also the directions that Zi Niu values. Zhang Quanling believes that in terms of AI, as the Internet becomes more and more developed, many mobile APP services are being invisible and back-end, so back-end data calculation and matching will have great demand for AI.

One of the reasons for paying attention to robots is that this is the personal interest of Cheetah Mobile CEO Fu Sheng. In April this year, Fu Sheng just announced that Cheetah would establish a separate Cheetah Robot Company and invest US$50 million in the research and development of artificial intelligence robots. The broad future prospects of robots are optimistic about Ziniu and Cheetah Mobile. Zhang Quanling believes that industrial robots may be the largest market in the world in the future, while home service robots are the most difficult to do.

Similar to Cheetah's global business, Ziniu's investment idea is also "across China and the United States." Titanium Media has previously reported on the investment trend of China investors going to Silicon Valley to see projects. Zhang Quanling said that due to the special nature of the Cheetah business, it will be responsible for investing in foreign content, while Ziniu Capital will adopt It cooperates with well-known foreign investors and incubators, and draws on Cheetah's experience to help internationalize its invested projects.

Simple self-media cannot survive long, and the dividend of traffic is only 6-12 months

. Unlike many investors transformed from media people, there are almost no new media or Weixin Official Accounts in the traditional sense in the content projects invested by Zhang Quanling. Zhang Quanling said in an interview with Titanium Media,"We basically confirm that the era of traffic as the entrance to the Internet content field is coming to an end, and this traffic window will likely close within 6-12 months.

"Content is not equal to Internet celebrity, and even self-media with a lot of traffic is not very valuable." Zhang Quanling said that the reason why Ziniu does not pay much attention to traffic is that almost all self-media and Internet celebrities are facing the problem of "puberty". As investors, the project they invest in needs a long enough life cycle to complete the exit. Therefore, you must choose long-term content or IP that can be purchased repeatedly. The parent-child education project they have invested in is the best explanation.

Although Zhang Quanling has always insisted that "content is not simply equivalent to Internet celebrities," according to Titanium Media, the top APP to be launched by Ziniu Fund is a Short Video platform based on Internet celebrities. Zhang Quanling explained this that the Internet celebrity he understands is indeed different from the Internet celebrity concept defined by the top brand Ziniu will launch."Products need Internet celebrities that can produce traffic effects in the short term, and investment requires attention." Internet celebrities that can generate long-term value."

Live broadcasts are not only popular in China, but also in the United States, there are

VR, live broadcasts, and Internet celebrities. These topics are talked about by everyone in the country, but few people in the United States mention them, even though they all originate on the other side of the Pacific Ocean.

Garry Tan and Alexis Ohanian, two partners of the former YC incubator, said that whether it is the original O2O, the sharing economy or today's live broadcast and VR technologies, they are far less popular in the United States than in China. For Silicon Valley investors, O2O and sharing economy projects require very good financial results, and market costs and other fixed expenditure costs will cause such companies to lose a lot of money, resulting in no money at all.

As for the current hottest VR technology, investors in Silicon Valley are obviously more rational. Garry Tan said,"I especially like the new computing platform, but for VR, I am in favor of it in the long run, but I am a little worried in the short run. In three or five years, those who are doing basic technology may be able to make money, but in terms of content, we have to learn the lessons of the past ten years."

But for live broadcasts, Silicon Valley investor Guo Wei holds a different view. In his view, people born in the 1995s and 2000s in the United States have an international background and are willing to try and share new and fun things. Live video broadcasts can have development opportunities in the United States. They can be educated and never like live broadcasts.

Regarding the live broadcast, Zhang Quanling also expressed her small regrets. Whether in her previous speeches or in her understanding of content investment, the video content is a part that she always believes to be a future trend.

But Zhang Quanling told Titanium Media that at first they also observed the development momentum of live broadcasts, and the reason why they missed it was their inner fear."At that time, we were just exposed to investment, and the transaction amount of videos was often very large, so it was difficult to sell.", Zhang Quanling said,"But I believe this will be the future trend. From text to pictures to live broadcasts, this is a mixture of information interaction."

She also said that live streaming of sex hunting, pornography, and beautiful women will not be the final form of Mobile Live Video Broadcasting, but today's live streaming threshold is lower, making it easier for an industry to "become popular."

Editor: vian