Nie Chenxi, Director of the State Administration of Radio, Film and Television: "One standard, one ruler" for online and offline management

On December 8, the 4th China Internet Audiovisual Conference opened in Chengdu. Nie Chenxi, Vice Minister of the Central Propaganda Department, Director and Party Secretary of the State Administration of Press, Publication, Radio, Film and Television, and Director of the National Copyright Administration, proposed in his keynote speech that online and offline oriented management requires "one standard, one ruler."

With the help of ever-changing new technologies and massive capital, the online audio-visual industry is surging. In this ever-changing industry, today's partners who work closely together and work together to warm up may still be "life-and-death" opponents yesterday; today's industry leaders with unlimited fame may still be worried about tomorrow's unknowns... How to gain insight into industry trends? Grasp the pulse of the industry? On December 8, the 4th China Internet Audiovisual Conference was grandly held. More than 3000 industry elites "discussed the sword" in Chengdu. Reporters directly attacked the entire process, bringing readers the most cutting-edge information and in-depth analysis.

On December 8, the 4th China Internet Audiovisual Conference opened in Chengdu. Nie Chenxi, Vice Minister of the Central Propaganda Department, Director and Party Secretary of the State Administration of Press, Publication, Radio, Film and Television, and Director of the National Copyright Administration, proposed in his keynote speech that online and offline oriented management requires "one standard, one ruler."

Focusing on the theme of this year's Internet Audiovisual Conference,"Insights on New Audiovisual Sharing and New Space", Nie Chenxi said that in today's world, network information technology is changing with each passing day, profoundly changing the development pattern of the Internet and profoundly affecting social production and life. "Driven by the strong promotion of new technologies and new applications, audio-visual is becoming an important evolution trend in Internet communication. Audio-visual is everywhere and all the time, and audio-visual media has broad development prospects."

"Building concentric circles online and offline"

"With the in-depth implementation of the strategy of strengthening the country through the Internet, online audio-visual is facing rare development opportunities." Nie Chenxi said. For the development of the online audio-visual industry, he put forward four requirements: insist on content being king and strive to create high-quality online audio-visual works; insist on orientation as the soul and strive to create a clear online audio-visual space; insist on innovation as the key and always maintain the vitality of online audio-visual; we must adhere to safety-oriented and jointly promote the management of the network according to law.

Regarding the content construction of the online audio-visual industry, Nie Chenxi said,"In the final analysis, the prosperity of online audio-visual depends on high-quality content products to influence, infect and attract people. Quality must be emphasized and valued."

In terms of content orientation, Nie Chenxi believes that in recent years, government authorities have done a lot of work to purify cyberspace, and the order of online audio-visual communication has been significantly regulated. However, some websites do not strictly control programs, and problems such as disseminating illegal and vulgar content still exist.

"In this regard, we must continue to increase management efforts, and comprehensively use measures such as ideological guidance, institutional norms, technical means, and legal guarantees to build concentric circles online and offline in accordance with the requirements of 'one standard, one ruler' for online and offline management." He said that those who disseminate obscene, pornographic, unscrupulous and bottom-line content, and those who use online audio-visual to commit illegal crimes and infringe on the interests of the people must be strictly managed and cracked down in accordance with the law, and will never be soft.

"Be brave enough to be a trendsetter in innovation"

"To ensure correct orientation and clear network, fundamentally speaking, we must rely on the conscious self-discipline of online audio-visual institutions. Those who run audio-visual websites cannot blindly pursue click-through rates, and those who produce programs cannot blindly rely on gimmicks to attract audiences. We must not let cheap laughter, bottom-line entertainment, and unprincipled garbage drown our lives." Nie Chenxi said.

In Nie Chenxi's view, when walking in the online audio-visual industry at the forefront of new technologies, we must also be brave in being innovative."We hope to have more original content and original models, and also hope to have more original technologies, and pay attention to key technologies and standards research and development will form more innovative results that support the development of the industry and have my country's independent intellectual property rights."

For example, the current "network integration" between TV stations and the Internet is also the general trend under technological changes. Nie Chenxi said,"The deep integration and integrated development of the network are important and urgent issues facing radio and television media and online media. At present, central and provincial television stations have basically opened online radio and television stations. However, in the face of profound changes in the media field in the online environment, the intensity of integrated development must be greater and the pace must be faster."

Finally, Nie Chenxi pointed out,"The development of online audio-visual services must take security as the prerequisite, build a good 'brake', build a firm' dames', control the 'gate', block the' backdoor', and effectively ensure guidance security and data security., technical security, channel security and application security."

In

terms of purifying cyberspace, Nie Chenxi pointed out that we must continue to increase management efforts and comprehensively use measures such as ideological guidance, institutional norms, technical means, and legal guarantees to build concentric circles online and offline.

Faced with the chaos in the field of content production, Zhang Chaoyang bluntly said,"If we don't pay attention to rules, it may end up being a jungle where nothing can develop. We hope to let a hundred flowers bloom and create a lot of creative content, but we must also respect laws, contracts and principles."

Editor: yvette