Aofei joins hands with "China's No. 1 Fantasy Writer" to value 500 million yuan and use IP to leverage VR

On December 31, Aofei Group and Linglong Group, founded and managed by the famous China fantasy writer Yang Zhi (pen name: Jiangnan), jointly announced that Aofei would strategically invest in Linglong through cash investment, becoming Linglong's largest institutional shareholder and board member, and enjoy priority cooperation rights in the latter's various business expansion.

Original title: Valuation of 500 million yuan! Aofei joins hands with "China's No. 1 Fantasy Writer" Jiang Nan to leverage VR with IP On

December 31, Aofei Group and Linglong Group, founded and managed by famous China fantasy writer Yang Zhi (pseudonym: Jiangnan), jointly announced that Aofei will strategically invest in Linglong through cash investment, become Linglong's largest institutional shareholder and board member, and enjoy priority cooperation in various business expansion of the latter.

Based on the cost of this round of equity integration, Linglong Group's valuation is as high as RMB 500 million. Behind this price target, it also shows that content is the core competitiveness.

Aofei Animation has made many big moves in the past two years. It can be said that the animation industry has a layout from upstream to downstream, and Aofei has a strong sense of smell and quick actions. As a representative figure of China fantasy writers, Jiangnan has once been ranked as the richest writer on the list of richest writers in China. He has nearly 20 years of creative history and 15 years of experience in magazine and website operation.

"The scarce value of Linglong Group also lies in the fact that the creator is the core, and through a unified story line and character setting, it opens up the same IP for cross-media narratives for multi-dimensional development such as literature, games, film and television dramas. Aofei Animation's strength is to break through the marketing barriers associated with multiple scenarios for pan-entertainment products such as literature, games, film and television, and consumer goods. After the marriage between the two parties, they will be the first in China to build a 'fantasy IP+ pan-entertainment operation' business model to create a very unique full-body experience entertainment product." Wang Jing, vice president and secretary of the board of directors of Aofei Animation, said.

I wonder what sparks such a unique cooperation will spark.

The content of "The Burning of the Sky"

is king, and originality is the core competitiveness.

Under the blazing light of the successful IP conversion of literary works such as "Nirvana in Fire" and "Flower Thousand Bones", capital high-timers from all walks of life have long extended their reach to the creative industry. The core link-writers and screenwriters. Relevant statistics show that the IP adaptation rights of the top 100 literary works accumulated in China in the past 10 years have all been "owned."

Aofei Animation, which has been widely deployed in the past two years, has also realized the importance of content. Whether it is a demonic acquisition or an acquisition of April Star Sky, it is increasing its ability to produce content. China's creative industry has undergone revolutionary adjustments. What everyone cares more about is the quality and quantity of creative workers recruited.

Aofei Animation also took a fancy to the creativity of Jiangnan and Linglong Group in terms of content.

Linglong Group has gathered a group of fantasy authors with the most imagination, clicks, and worldviews in China. They use a large-scale fantasy story called 'China's version of the Lord of the Rings' as the main line and adapt novels, anime, games, and film and television dramas together, and have strong original capabilities.

Jiang Nan himself is known as "the No. 1 fantasy writer in China." He still maintained high-intensity creation during his entrepreneurial life."The Boy Here" created in 2002 has been reprinted five times so far, with a total sales volume of 2 million. Since then, the "Dragon" series of works he created has also set a record in China with a single book sales of 2.4 million copies, with a total sales exceeding 10 million copies."Jiuzhou Misty Record" based on China's history and mythology is known as the best historical work in China. In addition to the three representative works, Jiangnan's works also include "Shanghai Fortress","The Burning of the Sky","Shang Bolang","The Middleman","Assassin Dynasty Kui", etc. Almost every work occupies an important position in the fantasy novel world in China.

Jiangnan said: "We are still essentially an author company. Our core team focuses on creation rather than trading, but we spend more time than independent authors and other teams in new industries such as film and television, games, and VR. Alignment of direction. We supervise, produce, and invest in almost all film and television works we license, from art to screenwriters to world settings, and also provide all authors who work with us with the best value-added plans in the industry, so that they can create with peace of mind. Our goal is five years from now rather than now, so we are very lucky to have an institution like Aofei with a patient and complete industrial layout as our partner."

Fantasy IP+VR, extraordinary imagination space

It is understood that after Aofei Group became a shareholder in Linglong Group, it focused on business modules such as film and television animation production, media distribution, interactive entertainment, consumer product development, and theme halls, providing Linglong fantasy industry. Provide core resource support and work together to create a super IP with unique oriental elements.

And fantasy IP coupled with the most popular VR technology is also a new model that Aofei Animation and Linglong Group want to create. IP+VR is bound to have many new ways to play.

According to investment company analysis, as of the end of 2017, there will be 70 million VR users worldwide, and they will bring US$8.9 billion in hardware revenue and US$6.1 billion in software revenue, which shows how broad the VR market will be in the future. VR technology has become the outlet of the wind. Some people once said that this is a new blue ocean to be developed, but more people believe that this has become a red sea.

It is worth mentioning that Aofei Animation has also long been deployed in VR. It has successively invested in affiliated companies in the VR field such as Nuoyiteng and Zelishi. Today, Aofei Animation announced that the company plans to strategically invest in Dapeng VR(Shanghai Lexiang Technology Co., Ltd.) by transferring the original shareholder equity. Become an important institutional shareholder and strategic partner of Dapeng VR.

These layouts are enough to show the importance Aofei Animation attaches to the VR market.

Wang Jing, vice president and secretary of the board of directors of Aofei Animation, said: "VR and Super Fantasy IP have a natural compatibility. It can be said that only the cooperation of top-level IP and top-level technology can open up the development path of 'IP+VR'. The Linglong team will undoubtedly become the engine of cutting-edge VR content production. In the future, Aofei intends to join forces with Linglong's creative team to use the fantasy setting of Jiuzhou Zhi as the architectural support to jointly create a true VR theme park."

The phenomenal IP of the fantasy giant and VR technology itself has an unspeakable harmony. Fantasy IP+VR also leaves the audience a lot of room for imagination. It seems that only the works can truly satisfy people's curiosity.

Some industry insiders believe that as a sustainable asset, the commercial value of the fantasy IP held by Linglong Group will continue to snowball and increase in value, and the artistic value of its creative team will be much higher than RMB 500 million. With core content, core technology, and pan-entertainment marketing, we will wait and see the cooperation between Aofei Animation and Linglong Group.

Wen| Ye Chunchi

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Editor: vian