Star Cat becomes McDonald's new favorite, animation interactive marketing is surging

the 4th China Beijing International Cultural and Creative Industries Expo ended successfully with a total cooperation amount of US $5.52 billion a few days ago. Among them, a large number of merchants are particularly favored by creative products in the animation industry, triggering a new round of attention to animation business opportunities. In this upsurge, Mengniu hand in hand with Astro Boy, McDonald's & ldquo; Star Cat Baby & rdquo; and other brand joint marketing events, aroused the industry's close attention to & ldquo; animation marketing & rdquo;.

< strong > for the first time & ldquo; multinational & rdquo; cooperation leads to deep marketing thinking < / strong >

as an international fast food giant, McDonald's has been talking about and imitating other enterprises for its changeable and rigorous marketing methods. Recently, its promotion of ldquo; Magic Water absorption Coaster & rdquo; for buying McDonald's Breakfast has also attracted the attention of marketers. In the interview, the reporter learned that this good luck magic water absorption coaster, from the successful launch of "Qin Shi Mingyue", "Happy Star Cat" and other well-known animation leader StarQ tomorrow Technology. And the two sides join hands, it is also the international fast food giant and Chinese original animation image for the first time successful in-depth cooperation-ldquo; logo-rdquo;.

as we all know, since the economic crisis, the breakfast market has become the inevitable place of ldquo; in the fast food industry. The marketing means adopted by rdquo;, companies to cooperate with the implementation of breakfast bear the great mission of ldquo; to seize the market & rdquo;. What is the reason for McDonald's to take animation marketing as its must-kill weapon, and what is the reason for a domestic original animation image-ldquo; Star Cat Baby & rdquo;, to become its new marketing favorite? A variety of questions, triggered the animation, marketing people's attention to this matter.

< strong > & ldquo; Economic crisis & the huge potential of animation marketing induced by rdquo; < / strong >

the economic crisis sweeping the world at the beginning of 2009 dragged the booming economy into the freezing cold snap, the traditional marketing model seemed inadequate in the face of the crisis, and the negative news constantly revealed by idol stars also made many enterprises cautious in choosing marketing models. After several years of leading marketing methods such as star marketing, entertainment marketing and sports marketing, the continuous accumulation of ldquo; crisis event & rdquo; has finally triggered a new round of ldquo; marketing thinking & how to use the new marketing mode to open the market has become a problem that brands have to face.

in the exploration of new marketing forms, the rapid development of animation industry against the trend of economic crisis provides a new solution for marketing. With the rapid decline of the economic situation, all kinds of special advantages of animation marketing are quickly highlighted. And this McDonald's hand in StarQ tomorrow technology to star cat image brought-ldquo; breakfast trend-rdquo;, is the great charm of animation marketing, vividly displayed in front of the marketing community.

compared with other marketing modes, animation marketing has a higher performance-to-price advantage. Compared with hundreds of millions of sports marketing, entertainment marketing and music marketing, the cost of animation marketing is lower, but the influence of well-known animation images is no less than that of live-action stars. The upsurge of attention caused by Disney's settlement in Shanghai and the performance pull brought by "Transformers" to GM are sufficient to illustrate the huge appeal of the animation image. In the era of economic crisis, performance-to-price ratio has become the key for all brands to win.

in addition, from the perspective of brand independent development, the business opportunities of animation marketing are not limited to its direct economic benefits. For most brands, the most attractive aspect of animation marketing is its ldquo; emotional value advantage & rdquo; in the establishment and strengthening of brand image.