Red Bull's comprehensive siege entertainment marketing sponsors the October siege premiere

two years ago, Red Bull, a well-known international beverage brand that has been shining in sports marketing, announced the launch of music marketing, which shocked everyone. Today, Red Bull once again named to sponsor the year-end drama "October besieged" world premiere, announced the official & ldquo; & rdquo; film and television marketing, it is not difficult to see that Red Bull playing entertainment marketing, began to & ldquo; Niuwei & rdquo;.

< strong > the music storm has not stopped, and the film and television storm has started again < / strong >

since 2007, Red Bull has introduced popular unplugged concerts from Europe, the United States and other countries into China, and the music scene in China has not stopped going crazy for a moment. In 2009, Red Bull United Entertainment Portal fans continued to drop music energy in Kunming, Nanning, Chengdu and other cities & ldquo; bomb & rdquo;, invited Wang Feng, Yang Kun, Wu Bai and other mainland Taiwan strength singers to join, Red Bull unplugged concerts swept the country, & ldquo; energy music & rdquo; storm is getting stronger and stronger.

Red Bull's music frenzy doesn't seem to stop, because on January 17, 2010, Red Bull and fans Network will hold another masterpiece after Chen Chusheng's comeback in Nanjing-& ldquo; Red Bull unplugged Concert & rdquo;. Just when people were still looking forward to the concert, Red Bull made a more powerful move to sponsor film and television. This sponsorship is good. Recently, the media audience is very optimistic about the Lunar New year blockbuster "October besieged City." the entertainment storm of Red Bull can be regarded as one wave after another.

< strong > join hands with Fortress besieged in October to enter the film circle for the first time < / strong >

on December 14, rdquo;, the world premiere of ldquo; Red Bull Night "October siege" sponsored by Red Bull, was held in the auditorium of the Chinese people's political Consultative Conference in Beijing. Director Peter Chan, Peter Chan, Red Bull Channel Management Director Wang Donghui, and starring Nicholas Tse, Liang Jiahui, Zeng Zhiwei, Ren Dahua, Hu Jun, Liming, Wang Xueyi, Fan Bingbing, Li Jiaxin, Wang Bojie, Bateer, Li Yuchun appeared on the red carpet.

it is understood that Red Bull, as a world-famous beverage brand, has always been very careful in marketing. It joined film and television marketing for the first time after music marketing, and was electrocuted for the first time. Red Bull also made a lot of comprehensive evaluation. According to Mr. Wang Donghui, director of the drainage department of Red Bull Vitamin Beverage Co., Ltd., "October siege" is a rare domestic excellent blockbuster that brings together excellent directors and more than a dozen movie actresses. It has attracted the attention of many media and people from all walks of life at home and abroad before it is released. I believe that this film must have great strength and strong appeal, and this is what Red Bull brand has always insisted on doing, whether it is music or good. Whether it is film or television, Red Bull will certainly support it as long as it embodies the most powerful and energetic characteristics, because the Red Bull brand itself has & quot. The pursuit of strength & the strength of quot;.

< strong > Energy support, large-scale & ldquo; siege & rdquo; Entertainment Marketing < / strong >

Red Bull has stepped into film and television marketing from music marketing. Red Bull is actively and constantly looking for an entry point for entertainment marketing & ldquo; enclosure campaign & rdquo;. For Red Bull, sports marketing and racing marketing have made Red Bull's & ldquo; tough & rdquo; brand image recognized, but today, when entertainment spirit is everywhere, people begin to pay attention to emotional communication and prefer to satisfy themselves with & ldquo; soft & rdquo; entertainment spirit. Just like this, Red Bull resolutely chose to use entertainment marketing to better interact with consumers two years ago, & ldquo. Red Bull unplugged Concert & the successful holding of rdquo; also made Red Bull the first shot in entertainment marketing.

as movies increasingly become the mainstream of entertainment, film marketing has also become the top priority of entertainment integrated marketing. Music can no longer meet Red Bull's success in the field of entertainment, so Red Bull resolutely decided to enter the ldquo; film and television circle & rdquo. By sponsoring the global premiere of "October besieged Fortress", we can expand the influence of Red Bull in the entertainment field, enrich the brand image, depict the brand personality of young entertainment, and finally achieve the goal of expanding the strategic territory of Red Bull entertainment marketing. At the same time, with the help of the influence of "October siege" to drive another part of the crowd, that is, film and television consumers'in-depth understanding of Red Bull brand, deeply understand Red Bull & ldquo; challenge limit, break through self, full of energy & rdquo; brand spirit, let more consumers join the spirit advocated by Red Bull.

Mr. Wang Donghui told reporters that & ldquo; film and television marketing is a new attempt and breakthrough of entertainment marketing for Red Bull. Through excellent films, Red Bull's products and brand spirit can be more and more close to the public. For Red Bull, film and television marketing is a new model, but due to the successful operation experience of Red Bull music marketing, I believe there will be more film and television marketing attempts in Red Bull in the future. & rdquo;

as Mr. Wang Donghui believes, music is a way, and film and television is also a way, both are full of vitality, passion and challenge, and are consistent with the brand spirit of Red Bull. In fact, today, entertainment has become a carrier of marketing, entertainment is not only a marketing means, but also an attitude, but also an effective way of communication between brands and audience groups. Through the entertainment way of film and television marketing, emotional interaction with consumers can convey the younger and entertaining brand connotation of Red Bull to consumers in a relaxed and natural environment, making it Red Bull & ldquo. Besieged City & rdquo; Entertainment Marketing & ldquo; Energy & rdquo; weapon. But what is reflected in this is that Red Bull's momentum in entertainment marketing is getting stronger and better.