the national press, publication, radio, film and television work conference held in early 2017 put forward clear objectives and requirements for this year's press, publication, radio, film and television work, and the departments and bureaus of the State Administration of Press, publication, Radio, Film and Television quickly implemented and made arrangements for all key work. Next, the director of the Film Bureau and the director of the TV drama department are specially invited to talk about their priorities for 2017.
2017 is an important year for the implementation of the 13th five-year Plan and the deepening of supply-side structural reform. The national press, publication, radio, film and television work conference held at the beginning of 2017 put forward clear objectives and requirements for this year's press, publication, radio, film and television work. The departments and bureaus of the State Administration of Press, publication, Radio, Film and Television quickly implemented and made arrangements for all key work. Next, Zhang Hongsen, director of the Film Bureau, and Mao Yu, director of the TV drama department, are invited to talk about their priorities for 2017.
< strong > < strong > Director of the Film Bureau Zhang Hongsen < / strong >: continue to promote the prosperity and development of the film industry < / strong >
< strong > make 2017 the" Film quality Promotion year "< / strong >. Centering on the central work of the party and the state and important anniversaries such as the 19th CPC National Congress, the Film Bureau should make every effort to organize the creation, production, distribution and screening of films with relevant themes, and strive to present gifts to the party with high-quality key films. Steadily advance the creation plan of "100 theme films" and strive to make new progress and breakthroughs. We will make every effort to implement the strategy of high-quality films and continue to improve the quality of domestic films.
< strong > pay close attention to the "Film Market Norm year" < / strong >. Make better use of legal means to strengthen market supervision, use technical means to improve the system ticketing service and management functions, and coordinate the healthy and stable development of the film market. In the fight against piracy, it is necessary to further cultivate the public's awareness of copyright; reduce the network platform for the spread of piracy; propose regulatory measures for "private movie bars"; and strengthen cooperation with the public security and copyright departments to prevent and crack down on piracy. Continue to promote the development of the Art Film Alliance: encourage and guide local governments to provide policy support, mobilize government and social forces to give appropriate subsidies to art film projection, and introduce excellent foreign art films for projection. < strong > promote the movie to go out and build "Ten Brands, one Project" < / strong >. Continue to promote the pace of Chinese films going out, and enhance the international status of Chinese films. The top ten overseas brands of China Film Festival will be carefully built to radiate more overseas audiences through concentrated screenings in important cities around the world. We will steadily promote the overseas layout of "Chinese Film, Putian Co-screening", and constantly expand the channels and networks for the distribution and screening of Chinese films. < strong > focus on the screening project of "well-off China, Fumei Village" < / strong >. Take this as a starting point to promote the overall upgrading and upgrading of rural film public welfare screenings, improve the viewing conditions, make the peasant audience change from "seeing the film" to "optimistic about the film", and improve the level of public service and audience satisfaction. < strong > vigorously publicize and implement the Film Industry Promotion Law < / strong >. We should do a good job in revising and sorting out the regulations on Film Administration and related regulations and normative documents, improve the system of film laws and regulations, and raise the overall level of the rule of law of films. < strong > < strong > Director of the TV play Department < / strong >: creating high-quality works on the screen to strengthen broadcasting control < / strong >
< strong > striving to get good works into a good time and a good platform is another focus < / strong >. We will strengthen the function of broadcasting regulation and control, improve the structured management measures for TV drama broadcasting on satellite TV channels, and strengthen the benign guidance of TV drama purchase standards. to ensure that excellent works on major revolutionary history, rural areas, ethnic minorities, children, and the military can be broadcast in prime time. Through the guidance of the platform, stimulate the enthusiasm of front-end creation and production, so that excellent works get the due value return. 2017, with the convening of the national TV drama work conference and the introduction of relevant policies, the support and guidance measures covering TV drama creation, broadcasting, commentary and going out will protect the healthy development of the industry. We will adhere to the coordinated development of quantity and quality, support and supervision, promote supply-side reform, improve the construction of the market system, and promote the TV drama market to change to a rational and mature direction. < strong > Director of the Department of Network Audiovisual Program Management Luo Jianhui: strengthen the construction and management of audio-visual new media < / strong >
< strong > strive to improve the scientific management mechanism of network audio-visual content < / strong >. In recent years, on the basis of strengthening the management of online self-made programs and introducing programs, in the second half of 2016, the General Administration issued documents on strengthening the planning, construction and management of key network self-made programs, strengthening the management of live broadcast services of online audio-visual programs, and strengthening the management of audio-visual programs on online social platforms such as Weibo and Wechat. Basically built up, including online self-made programs, introduced programs, live programs, social platform programs, including audio-visual new media content management system. In 2017, in accordance with the spirit of relevant documents, we will focus on the standardized management of online variety shows, online feature films, online audio-visual live programs, and "two micro and one end" audio-visual programs. < strong > focus on strengthening audio-visual new media platform and content construction guidance < / strong >. We will continue to take the China Network Audiovisual Conference and the selection of excellent online audiovisual programs such as "carrying forward Socialist Core values to build Chinese Dream" as a starting point, and strengthen the construction and guidance of new audio-visual media. we will actively promote the integrated development of radio and television traditional media and emerging media, and vigorously promote the creation and dissemination of excellent online audio-visual programs. < strong > continue to promote the development of various audio-visual new media formats < / strong >. Continue to promote all kinds of work in the comprehensive promotion phase of triple play, promote the orderly development of triple play business, take the construction of Internet TV integration platform as the core, promote the healthy development of Internet TV industry, further promote the standardized development of mobile Internet audio-visual program services, and actively and steadily promote the pilot work of the Special Management Unit in the field of information network communication audio-visual program services. Edit: yvette