Wu Baicheng, the spokesman of Penghua Fund, started the entertainment route.

Wu Bai

< strong > start the entertainment route fund manager's name is & ldquo; Xiaofang & rdquo; < / strong >

an index fund called & ldquo; Wu Bai & rdquo;, A fund manager's name is & ldquo; Xiaofang & rdquo;. At the beginning of the new year, the most classic story of the fund industry is that singers become the image spokesmen of fund products. This groundbreaking cross-border marketing move was initiated by ldquo; Penghua Fund, one of the top ten rdquo; fund companies & mdash;—. The move completely subverts the serious and dreary professional propaganda of fund companies in the past.

< strong > Old songs are written for new people < / strong >

yesterday, in the banquet hall on the third floor of the Westin Hotel in Beijing, an old song "sudden self" by the famous rock star Wu Bai came out from time to time. But the guests at the meeting listened carefully and found that the song was written for Jimin, because the lyrics had been carried out by the Penghua Foundation & ldquo; deep value mining & rdquo;.

& ldquo; hears you say that assets rise and fall and that investment is risky. I'm used to you asking me all of a sudden, what should I buy up and down? & rdquo; the latest title of this song is "ask me suddenly". A person close to the Penghua Foundation revealed yesterday that the song was personally recorded by Wu Bai the night before.

< strong > the fund wants to take the route of being close to the people < / strong >

The appearance of

singer Wu Bai set off a round of the best part of the conference. Wu Bai said that to be an image spokesman for the Penghua Fund is to hope that the fund can enter thousands of households like a song. It is obvious that this is the effect of the Penghua Fund, which plays the pro-people card. It is reported that the fund manager of the issuing Penghua CSI 500 Index Fund also has a very-ldquo; pro-people-rdquo; name: Xiaofang.

& ldquo; our goal is to make the Penghua CSI 500 a fund where investors can remember their names. If this effect is achieved, we will think it has been successful. & Deng Zhaoming, president of rdquo; Penghua Fund, said yesterday: invite Wu Bai to be an image spokesman, not only because it is consistent with the pronunciation of the Penghua CSI 500 Index Fund, but also because of Wu Bai's 20 years of firmness and persistence in rock music, which is consistent with the development strategy of the Penghua Fund for many years. Penghua is willing to work with Wu Bai together in 2010 & ldquo; singing & rdquo; intelligent financial management road.

< strong > Fund Industry touches a lot < / strong >

is it too entertaining to ask singers to do brand promotion? Is this in line with the stable and reliable image of the fund company? Penghua Fund's high-profile move to build a people-friendly brand has a great impact on the entire fund industry.

& ldquo; used to be too low-key fund companies. Even these are embarrassed to put up a billboard on the side of the road and put on the logo of the fund company. A senior executive of a medium-sized fund company in rdquo; said a few days ago that after the rapid development of the fund industry to a stage, many fund companies suddenly found that their brand culture and connotation are not rich, such as Penghua & ldquo; cross-border marketing & rdquo; case is worth using for reference.