Shanda Games and Shanda Group complete trademark renewal negotiations and "Shanda Games" will continue to be used

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It has been decided that Shanda Games may be required to change its name. According to Shanda Games internal email notice, the company will continue to use the "Shanda Games" trademark. This means that the trademark renewal negotiations between Shanda Games and Shanda Group have been completed.

according to the internal email notice of Shanda Games, the company will continue to use the trademark of Shanda Games. This means that Shanda Games and Shanda Group's trademark renewal negotiations have been completed. Shanda Game, the most historical brand in China's online game industry, will continue.

original title: Chuansheng game trademark renewal has been completed

Shanda game has been asked to change its name has been finalized, according to Shanda game internal email notice, the company will continue to use the "Shanda game" trademark. This means that Shanda Games and Shanda Group's trademark renewal negotiations have been completed. Shanda Game, the most historical brand in China's online game industry, will continue.

in early 2016, Shanda Group issued an official statement saying that Shanda Group no longer holds any shares in Shanda Games, and that Shanda Group's authorized "Shanda Games" trademark to be used by Shanda Games Company expires on December 31, 2016. Shanda Game will have to be renamed in 2017 if it cannot be authorized by Shanda Group. Shanda Game's participation in ChinaJoy in August 2016 was once interpreted as a farewell performance of this famous game brand.

as time approaches, rumors about this matter are increasing in the industry at the end of 2016. Tan Yanfeng, vice president of Shanda Games, explicitly denied this in an interview with the media, saying that the name "Shanda Games" is irreplaceable no matter from the perspective of the company's emotion or the influence of the industry. We will do our best to make the name "Shanda Game" continue. Grand game CEO Jaffe also said publicly at the company's annual meeting: we have been seriously and hard to consider and promote the brand "Shanda Game". After all, she carries the feelings of 18 years of Shanda players and 1.8 billion registered users.