DreamWorks is about to start a trip to China to compete with Disney in Shanghai.

For the Chinese media industry, DreamWorks' entry into the Chinese market is far more valuable than Disney's, and its challenges are also greater

Shanghai Disneyland project has experienced twists and turns, and finally started construction. It is another famous animation production company in Hollywood &mdash& mdash; DreamWorks will start its China dream journey next year, starting from Shanghai

In early November, Jeffrey ·, CEO of DreamWorks Animation SKG, nasdaq:dwa (hereinafter referred to as DreamWorks Animation); Carsonberg visited China and met with the Ministry of culture, the State Administration of radio, film and television, the state information office and other industry authorities

Carsonberg told the head of the Ministry of culture that DreamWorks attaches great importance to cooperation with China and hopes that this cooperation can change the pattern of the global animation industry. To borrow the most fashionable saying in China at present, he told the leaders of the State Council Information Office that he would help China “ Go out ”. In his meeting with the head of SARFT, kasenberg praised the rapid development of China's film industry and hoped to have the opportunity to further cooperate

As the producer of the Kung Fu Panda series, DreamWorks has a strong appeal in China's film market. By the third quarter of this year, the total global box office of Kung Fu Panda 2 had reached US $660million. However, like most Hollywood giants, DreamWorks has been drifting away from the Chinese market and has not directly conducted business in China

In the past two years, Hollywood giants have accelerated their entry into China. In June this year, legend film announced the establishment of a joint venture with Huayi Brothers, hoping to co produce Chinese themed films. Just recently, behind the frequent visits of DreamWorks executives to China, DreamWorks has also finalized its own path to China

People close to the competent government departments told reporters that DreamWorks would set up a joint venture in Shanghai &mdash& mdash; In addition to DreamWorks, the investors of Oriental DreamWorks also include Chinese Cultural Industry Investment Fund (hereinafter referred to as CMC), Oriental media (SMG) and other strategic investors

It is understood that CMC will take the lead in setting up a Chinese consortium, and then make a joint venture with DreamWorks, which will be controlled by China

If it goes well, the company will be officially established in the first quarter of next year. It will be a joint venture company for technology research and application. After its establishment, it will cooperate with domestic film and television enterprises to shoot and produce Chinese themed animation, based in China, but will be distributed globally like the Kung Fu Panda series, and gradually enter musical performance, Internet games and other related industries

In addition, Oriental DreamWorks also plans to start the design and development of parks with Chinese themes in China and overseas at an appropriate time

In the next five years, the investment scale of Oriental dream factory will reach 2billion US dollars &mdash& mdash; This will also become the largest cultural and creative industry investment project in China at present. However, so far, Shanghai has not officially announced the contents of relevant negotiations and cooperation. Insiders believe that if DreamWorks is located in Shanghai, it will have a positive impact on the animation industry in Shanghai and China

According to the statistics of the Ministry of culture, in 2010, the output value of Shanghai's animation industry ranked second only to Guangdong Province, but the gap between the two was more than 10 billion. Once the products of Oriental DreamWorks are launched in the global market, it will quickly change this situation

Cassenberg promised the relevant Chinese authorities that he was willing to train talents for China's animation industry and introduce DreamWorks' most proud animation technology to China

The above-mentioned person close to the government department said: “ Although China's animation industry has developed rapidly, it cannot compete with DreamWorks in terms of technology, creativity and box office performance. The entry of DreamWorks can drive the development of China's animation upstream and downstream industry chain and cultivate animation industry talents& rdquo; The source said that several parties have been in contact for several months, and it is expected to reach an agreement as soon as the end of the year. Behind this transaction, Li Ruigang, the former head of Shanghai radio and television station and President of SMG, is the broker, promoter and trader of the whole transaction. He is also the initiator of CMC, the Chinese cultural industry fund

In the past period of time, the reporter contacted Li Ruigang several times, but he refused to comment on this matter. As we all know, Li Ruigang has left SMG for several months, but various signs show that he is still active in CMC fund and media investment industry, which is thought-provoking

On November 15, lihuaiyu, the investment director of CMC fund, admitted to reporters that he was indeed in contact with DreamWorks, but there was no specific content to disclose at present

Kassenberg did not respond to reporters' requests for interviews. A spokesman for DreamWorks repeated the company's response in September: China is an important market for DreamWorks, and DreamWorks' brands and products have great value, so DreamWorks will continue to look for opportunities. But now “ Any further speculation is premature ”. However, people from relevant government departments affirmed that kasenberg had clearly informed the government departments that the Chinese partner was CMC during his visit# P # subtitle # e#

race with Disney

In the past 20 years, the grudge between cassenberg and Disney has rewritten the history of Hollywood animation. DreamWorks' successful entry into the Chinese market will be another major breakthrough for Hollywood film giants to enter the Chinese market after the Disneyland Shanghai project

Carsonberg doesn't want to lose to Disney. He believes that he is the contemporary Walter · Disney. Disneyland China has just started, and carsonberg has also begun to accelerate its entry into the Chinese market

In 2010, cassenberg partially achieved his plan to surpass Disney. By 2010, DreamWorks' share in the United States was 33%, Disney and Pixar combined was 32%, and DreamWorks won slightly. However, in the international market outside North America, DreamWorks is slightly inferior. The combined share of Disney and Pixar is 35%, while DreamWorks is 34%

It is worth noting that Disney is a century old store, while DreamWorks has a history of less than 20 years. In the past 20 years, the grudge between cassenberg and Disney has rewritten the history of Hollywood animation. In 1994, after wells, the former president of Disney, died in a plane crash, Carson Borg, who had no difference in the Disney department, was considered to have the best chance to replace wells

In the 1920s and 1930s, Disney started with animated images such as Mickey Mouse, Donald Duck and snow white. After a long time, Disney did not surpass the previous animated images until the arrival of Carson Berg, and Disney entered the “ Golden decade ”. During carsonberg's tenure, the Disney production company he worked for launched a number of blockbuster cartoons, including beauty and the beast, Aladdin and who framed roger rabbit, which are familiar to Chinese audiences, and of course, the lion king, which rewrites the box office history. Not only animation, the musical "Lion King" created by cassenberg has been touring the world for more than ten years, and it is still popular. The box office revenue of the musical alone has been nearly $5billion

During his tenure in carsonberg, the stock of Disney Studios soared nearly 10 times, and its prestige was very high. But that's why. Cassenberg followed Disney boss Eisner for many years and finally didn't choose him. After receiving a staggering $280million break-up compensation, cassenberg left Disney

After leaving Disney, cassenberg soon co founded DreamWorks with two friends, one is Spielberg, a well-known director who has made films such as Schindler's list, Saving Private Ryan and Jurassic Park, and the other is Gefen, a music giant. They each invested US $100million as the original capital, and then absorbed the investment of Samsung and other investors in South Korea

In 2004, DreamWorks Animation was spun off and listed. Carsonberg owned more than 50% of the voting rights of this listed company and has been the CEO of the company

After carsonberg left, Disney animation fell into a low tide again, and the creation of new works was weak. Finally, he had to buy Steve · Jobs' Pixar Animation Company came to the rescue

In fact, it was cassenberg who brought jobs back to life. After jobs took over Pixar Animation, he couldn't win profits for a long time. When he was on the verge of closing down and layoffs, it was cassenberg who took a fancy to jobs' toy story. This order saved Pixar and made jobs' fortune. After that, toy story was a great success, and jobs returned to apple and began his journey to the peak of his life

After Disney animation lost its soul, it could only put Pixar in its pocket to withstand the challenge of Carson Borg. Through this acquisition, jobs also became the largest individual shareholder of Disney. Carsonberg hopes to prove that he is the real king of animation through DreamWorks. Over the past years, DreamWorks has also performed really well and has achieved the same status as Disney and Pixar

So far, DreamWorks has achieved a total box office of about $8.8 billion, of which a considerable part comes from the international market. DreamWorks has a total of 22 animated films, most of which have grossed more than $100million. Among the 20 most popular animated films in the world, there are 7 young DreamWorks and 4 DreamWorks among the top 10 animated films in the history

DreamWorks' Kung Fu Panda 2, released this year, currently ranks ninth in the box office of animated films worldwide. On October 26, at DreamWorks' third quarter performance analyst meeting, Carson Borg proudly announced that the global box office revenue of "Kung Fu Panda 2" has reached 664million US dollars

In the Chinese market, "Kung Fu Panda 2" also has a good box office performance, with a total box office revenue of nearly 600million yuan. The Chinese theme and the Chinese market let carsonberg see the opportunity to surpass Disney in the international market, but the premise is that he must also speed up his progress

As early as 10 years ago, Disney filmed the Chinese animated cartoon Mulan, which also caused a sensation. In April, 2010, the long delayed Shanghai Disneyland officially started construction. After Mulan, Disney hoped to create cartoon images with Chinese themes, and once launched “ Little dragon ” And other themes, but there is no magic

In early 2011, Disney won “ Pleasant goat ” Authorization of series image. The “ Pleasant goat 4” Disney will add some of its original images to the movies of the new year. I hope the pleasant goat effect can promote the promotion of its original image and make preparations for the future Shanghai Disneyland

Can cassenberg catch up with Disney in the Chinese market# P # subtitle # e#

　　“ Love letters to China &rdquo