China Works and Chinese Works holds more than 6000 film and television copyrights, and operates full copyright and all-round operation of film and video games.

once he worked in Lenovo for 10 years, he changed jobs, but chose the publishing industry, which had nothing to do with his previous job. Gao Lu attributed this to chance coincidence, as well as a trace of liberal arts students' respect and obsession with the cultural industry.

compared with the publishing industry, the IT industry is more like a sunset industry. He has his own algorithm: "the per capita reading of developed countries is 14 books per year, while the per capita reading of Chinese is about 2, and there is still room for seven times growth, and no sunset industry has so much room for increment."

in charge of the Chinese language, the introduction of Huaying Capital 22 million angel round financing, the company completed the joint-stock transformation by the end of 2015. Since then, Gao Lu led the team and began to make progress in the midst of stability, with profits growing at an annual rate of more than 50%.

from Gao Lu's point of view, the copyright business is no longer a traditional industry. Paper book publishing, online reading, audio copyright, film and television IP incubation, and so on, are all involved in writing Chinese. "I think reading is actually a situational demand. Paper books are used for deep thinking, e-books are easy to carry, audio books release organs other than ears, and film, television and games are an extension of the content industry. Based on the same content, we do different carriers and different scene reading, thus forming a closed loop.

Digital Publishing has been published for several years, and it is the most gratifying thing for Gao Lu to cultivate readers' reading needs and develop reading habits. "our advantage is that based on the value realization channel of IP itself in the market, we have already opened up. And there is a good operation and revenue closed loop, but also a breakthrough point.

< strong > doing content industry is like making investment. Taking popular style to say that the market is a false proposition < / strong >

Gao Lu said that the breakthrough point is actually copyright derivative. In the field of audio copyright, Zhongzuo Chinese has set up a sub-brand "Maisheng" of the audio business, which achieved 2 million of its revenue in 2016. At the same time, the film and television copyright transactions of four works were realized in 2016, with a transaction volume of 2.3 million yuan, which accounted for only 10% of the total revenue of Chinese language in that year.

compared with the calm appearance of the publishing industry, the film and game industry is full of hot money, copyright scrambling and IP fever. Although several works, including the promotion of the Crown Princess, have completed copyright deals, and the copyrights of most works have been coveted by film and television companies for a long time, they remain calm about entering the film and television field.

in the field of culture, without popular products, it is difficult for a company to keep up with its size. But from Gao Lu's point of view, everyone in this market is betting on popular styles. In fact, taking popular styles as a matter of fact, the market is a false proposition.

"it's like gambling. Everyone in this market is pursuing the principle of fashion retrogression. You see, after the success of Wolf Warriors 2, all people are analyzing the reasons for its success. But in fact, in the early preparation of "Wolf Warriors 2" and even just launched to the market, most people are not optimistic, after success, but with a variety of principles to set cases, in fact, is a false proposition. When it comes to Wolf Warriors 3, can you still guarantee that he will have this mass of success? Popular styles have no rules to follow, which is the uncertainty and charm of the content industry. "

points out that the loophole in the popular style proposition is not a negative attitude. "the greatest advantage of cultural products is that they are explosive and easy to overtake around the corner. For the content industry, you must first ensure the quality of content. Unlike betting on popular styles, if you bet on ten or one hundred at a time, you may have the last one, and you will harvest that one, which in my opinion is unhealthy. The content products I do strive to maintain a basic height, for example, they are all in the volume of 200 million, which of these works can develop to 1 billion or 2 billion depends on his own vitality. There is no denying that there will be an element of luck in this, the time is favorable and the people are in harmony, and none of them can be missing. But I have built my steps solidly. With the guarantee of quality and the accumulation of quantity, popular styles will naturally appear, and at the same time, there will be no loss in my comprehensive volume. "

< strong > build key writers' studios to ensure source productivity < / strong >

at present, Chinese language has become one of the few companies in China with an "Internet publishing license". Digital publishing and literary publishing have made efforts at the same time, and more than 3.2 million copies of digital books have been sold in 2016. The work of helping well-known writers such as Hao Jingfang (the second science fiction writer in China to win the Hugo Award), Xin Xi (masterpiece "smelling smoke") and Remy (masterpiece "Psychological Crime") to set up key writers' studios is also increasingly on the agenda.