Is the leader of the Korean Wave back then really weak now?

Recently, South Korea's "melons" are one after another.

During this period, there was also news that EXO would not renew its contract, which attracted widespread attention.

After all, EXO is still the lead men's team of SM, and every disturbance will affect the whole body.

So, SM denied the news as quickly as ever.

To be honest, since BTS won the award last year, there has been more and more discussion about SM potential.

There are many reasons.

SM Company has always been the founder and leader of K-POP culture in everyone's mind.

From H.O.T, Myth Fire to now, every group launched has successfully become popular or even reached the top.

But after EXO, I have been ambitious for many years, but I have failed to meet the expectations of the company and the public.

Although he has made some achievements, compared with the awesome company predecessors, he is a little worried.

After careful understanding, I found that their results were not bad, with sales exceeding 300,000 last year.

It feels like the timing is missing.

When he debuted, he was in his heyday and his bulletproof period was on the rise; later, he hit a bowl and was born.

The market is approaching saturation, small companies are emerging, and SM is no longer the only one.

So SM's road this year is very important and difficult.

But from another perspective, this is not a bad thing.

As the saying goes, when sailing against the current, if you don't advance, you will retreat. Only when there is healthy competition can good works emerge.

This is also why everyone misses the Second Generation League so much, because every family was excellent enough back then, so they created a prosperous era of the Korean Wave.

So, today, I take this opportunity to review the rich and colorful strokes SM made in this prosperous era.

The Super Junior

Lan family teenagers are the group that Uncle Man believes has invested the least and rewarded the most.

Back then, SJ was just a project for Xiu Man.

On November 6, 2005, he packed up twelve trainees and debuted as a limited group. The debut song was a cover song.

The company didn't pay attention to it, so they had to seize every opportunity. Heichel Qiangren turned to variety show cue teammates to lay the foundation for opening up popularity and SJ's sense of variety today.

The next year, Kyu Hyun joined,"U" won one,"Sorry" hit, and SM copied the brainwashing trilogy.

They grew from experimental groups to emperors of the Korean Wave.

However, their journey was too sad and accidents occurred frequently.

Donghai's father passed away, Heichul suffered a car accident, Kyuhyun's life was on the line, his teammates withdrew from the group and hid in hiding, and Litt was alone...

This would be a fatal blow to any group, but they have persisted to this day.

They say they are a window group, but they are still disbanding after 9102, but they cherish this group more than anyone else.

So, let's be more patient and wait until we come back from busy work, SJ and ELF will be together forever.

After

the successful launch of SJ in Girls 'Era, SM plans to launch a large-scale women's group.

On August 5, 2007, Girls 'Generation debuted with "A World Reunion Again".

His debut gained attention and received bad reviews. The next year, he encountered the "Black Sea".

It was not until 2009 that "Gee" set a record for nine consecutive weeks and won the Gold Record Award.

The journey of their national women's regiment began.

From then on, they began to run with all their strength, crushing the men's team in 11 years, and successfully reaching the top.

At the same time, try different styles. It is worth mentioning that in 14 years, when the entire Korean entertainment industry was in a sexy fashion,"Mr. Mr" returned in a suit and was truly handsome.

That same year, Jessica quit the group.

If we don't know the truth, it's inconvenient for us to kidnap and take teams. We just hope that everyone will be well.

After 17 years of "Holiday", the sisters began to pursue their true selves. Although they were not together, their feelings remained unchanged.

They have been using actions to express,"Now is the age of girls, the age of girls will be in the future, and it will always be the age of girls."

Back

then, SHINee's son, Shilian, who was raised by red and blue belts, was a small favor for the company.

On May 25, 2008, they debuted with the concept of men under the new year and sang "Sister is so beautiful", which instantly captured the hearts of countless angry people.

Coupled with the little divine song "RingDingDong", we have laid a stable fan base.

Seeing that the situation was good, he was thrown to Japan to develop the market because of "JYJ's departure and Tokyo's turmoil" and missed the best period of growth.

The state in South Korea is that you can't go to the top and you can't get off the second line.

In 12 years, the company changed its strategy and began to pursue fast-paced and difficult dances, so there was "Sherlock", the most expensive choreography in history.

This year, they truly became a quasi-front men's team.

In 13 years, under the dual pressure of EXO's explosion and Bigbang's strong return, he was awarded the MMA Artist of the Year.

Fortunately, all these years of hard work were not in vain.

After a year of group blank period, SHINee, who returned again, was obviously different and began to make her own music.

Moreover, this kind of musical artistry has continued to this day. Sparky, who returned last year, can still play, which is the best proof.

SHINee is back,always shine!

EXO

EXO is a large group of 12 people launched by SM on April 8, 2012.

The first 23 warm-up teasers on debut, the full concept of the two teams of China and South Korea is enough to see that they are SM's ambitious work.

Unfortunately, the results of "MAMA" were lukewarm, and the superpowers of the second grade were not favored by the public, creating a huge gap between expectations and reality.

In 13 years, twelve people from South Korea merged, and the popularity of "Roar" was the key to their era.

The sound source broke the record, breaking k-pop's twelve years of silence, and album sales exceeded one million; at the end of the year, it contracted MAMA, Gold Records and Seoul Songs Awards.

From 14 to 15 years, storms continued.

China members have successively unilaterally terminated their contracts and Bian Boxian's love affair has been in trouble. During this period, they have experienced the most serious scandal on the Internet.

However, the land that has been rained is stronger, and they walked side by side with their fans to prove themselves again.

"Call Me Baby" broke the record, with one in eighteen, and its sales volume once again exceeded the one-million mark, firmly establishing its position as the country's top men's team.

It is still the first combination in history to win three major awards and MAMA five consecutive years.

The phenomenal men's team is really not just talk.

Of course, in addition to them, there are also the H.O.T. senior who led the Korean Wave; the myth of the oldest love bean Yuanzu; the BoA who entered the Japanese market alone; and the Japanese king TVXQ who sang and danced without shortcomings. Everyone is still waiting for the return of F(x)...

They are really all memories of our youth.

The group of teenagers we love not only exists in the past, but also in the present and future. They still shine in their own fields and remain unchanged.

This is good enough.

So, although the road ahead is difficult, SM's story is not finished...