Invest in big data service companies, Chinese culture wants to open up the entire industry chain of the sports industry

On August 2, Chinese Holding Group announced its strategic investment in sports big data service and application company Rubianyuan Technology. Chinese Culture believes that this investment will help open up the entire industry chain of the sports industry, thereby improving the online and offline integration efficiency of all links of the sports industry, and even the cultural and sports industries, and seeking value-added services in various sports application scenarios.

Original title: After investing in big data service companies, what changes will happen to the sports landscape of Chinese culture?

For Li Ruigang, chairman of Chinese Culture, a layout with more industrial chain significance is being carried out in the global sports industry. "Our ultimate goal is to establish the entire industry chain of the sports industry and achieve long-term development by establishing an ecosystem."

In his conception, what Chinese culture pursues is the cross-border integration of pan-cultural entertainment.

In fact, since 2015, Chinese culture has entered all aspects of the sports industry such as event copyright, event development and operation, media platforms, sports training, and athlete brokerage, especially basically achieving basic coverage in the entire football industry chain.

On August 2, Chinese Holding Group announced its strategic investment in sports big data service and application company Rubianyuan Technology. Chinese Culture believes that this investment will help open up the entire industry chain of the sports industry, thereby improving the online and offline integration efficiency of all links of the sports industry, and even the cultural and sports industries, and seeking value-added services in various sports application scenarios.

"Connecting online and offline data"

"Big data, artificial intelligence, machine learning and other technologies will become the foundation for consolidating the technological genes of the sports industry and one of the core driving forces for the development of the industry." This is a view once expressed by Li Ruigang of Chinese culture. For the sports industry, data is the core element and serves as the 'data connector' of the entire industry.

Rubik's Cube Technology was established in 2012. It was formerly an online fan community called "Cheer Bar", which also released football news. On this basis, after four years of development, Rubik's Cube has gradually become a company focusing on sports big data collection, calculation and application, including data information, event analysis, professional sports, business decision-making, real-time data games, sports lottery, etc. Products.

"Whether it's through entertainment products or sports products, we are increasingly exposed to more data from online to offline. We had the idea of whether we could find a technology and company to connect various data in the context of growing data. The data mining capabilities, collection capabilities, intelligent analysis capabilities and prediction capabilities of Rubik's Cube Element, and the ability to combine data with offline and online scenarios are all very interesting to us." Xu Zhihao, president of Chinese Culture Holding Group, said today.

At the just-concluded European Cup, the football Rubik's cube's pre-match decision-making service platform "Football Rubik's cube" performed well. In the first ten games, the football Rubik's cube's prediction accuracy reached 90%. According to the Football Rubik's Cube, its predictive ability like "Paul the Octopus" comes from big data calculations and simulations of a large number of teams 'historical confrontation data, player status scores, intelligence market trends, and similar game models.

According to Li Ruigang's layout, Rubik's big data will establish connections with sports industries such as Sports Olympic Power, Urban Football Group, and Shengli Family under Chinese Culture, and collect and develop big data on sports products such as the Premier League and the Super League. At the press conference, Chen Hao, founder and CEO of Rubik's Cube Metatech, emphasized that sports big data cannot just stay in the statistical and display stage,"but should also explore its 'application' value."

"The core of business is a kind of data sports that we want to create, or a diverse application of sports data. We prefer to provide users with feasible sports data application services. The periphery of this service is based on quantitative analysis of big data, covering sports data services and sports entertainment services, and the periphery is the specific service types of the entire 2B and 2C."

At the micro-whale VR technology conference in April this year, Li Ruigang mentioned that Chinese culture has three genes: investment, operations and technology research and development. This investment in Rubik's Cube is exactly the investment of Chinese culture in technology research and development. In fact, in the past year or so, Chinese culture has promoted the market-oriented transformation of events on the one hand and spawned the emergence of new events; at the same time, it has carried out the management of venues and personnel related to the event. The addition of big data companies this time allows the user experience of offline operations to generate data value.

Focusing on the integration of the event copyright industry chain and

the layout of the Chinese cultural and sports industry, the first stage is the most basic work is the acquisition of event copyright.

In sports business, high-quality event copyright is an extremely scarce resource. Obtaining event copyright means winning key links in the entire sports industry chain. Li Ruigang once said that the copyright and operating rights of the event require high attention and a large amount of capital investment.

In October last year, Tiao Power, a sports media operating company owned by Chinese Culture, won the exclusive copyright of Super League for the next five years for RMB 8 billion, becoming the "2016-2020 Super League TV Public Signal Production and Copyright Partner." Sports Olympic Power was established in 2004 and has rich experience in event signal manufacturing and copyright operation structure. In 2009, he became a signal production and copyright distribution partner of the AFC Champions League and World Championships. Since then, he has also been involved in signal production and copyright distribution of the FA Cup and Super Cup.

In fact, in Li Ruigang's concept, owning copyright has many possibilities, rather than simply distributing copyright to make money. For example, after owning copyright, you can intervene in content production, thereby producing sports content products other than live events. Li Ruigang said that this is the next step of the company's operation plan.

In 2015, Chinese Cultural Media, a subsidiary of the Chinese Cultural Investment Fund, announced that it would join forces with CITIC Capital to buy a 13% stake in Manchester City Club for US$400 million. This is the third investment in an overseas football club after Wanda invested in Atletico Madrid and Bundesliga club Mainz last year with 45 million euros and 260 million euros respectively. It is also the largest single investment amount.

Chinese culture has focused more on investment events and related operations and management. In April, the Chinese Culture and Urban Football Council established a joint-stock company, with Chinese culture accounting for 51%. The joint venture company will jointly promote the two major amateur competitions operated by the Council: the City Football League and the City Football Champions Cup. Focusing on amateur football operations, Chinese Culture also strategically invested in the UPBOX Guild Wars Alliance, which provides services to amateur teams in December last year.

Since 2015, Chinese Culture has invested in Advantage Media, Micro Whale Technology, Solford Sports, City Football Group, etc. These companies have their own strengths in sports events and venue operations, youth training, game broadcasting, sports competitions, etc., and they will all connect advantageous resources to Chinese cultural football events.

Chinese culture maintains a focus on other types of sports business projects. In January 2016, Chinese Culture invested nearly US$100 million in Shengli Family. The latter is a company whose main businesses are event operations and athlete economics. It has signed contracts with more than 200 athletes including Shen Xue, Zhao Hongbo, Zou Shiming and Chen Penbin, and promotes brand events such as "Artistry on Ice" and "Boiling Snow" in the China market. In addition, Chinese culture will also integrate sports events and fitness in cultural and entertainment projects such as theme parks and urban entertainment centers.

This article was reproduced under the authorization of tosansheng. "Sansheng" focuses on enterprises, people, hot spots, and capital in the field of entertainment and entrepreneurship, and provides professional entertainment industry reports.

Editor: yvette