Wen Jun, former chairman of the board of directors of the Hong Kong Academy Awards Association: It's a good thing that the box office is not as high as expected

On September 19, during the margins of the 3rd Silk Road International Film Festival Forum, the reporter interviewed Wen Jun. Faced with the film industry that he has loved, devoted, and struggled for all his life, Wen Jun even hopes to "slow down". "It's a good thing for the market to return to calm down. If you step too fast, it will hurt more." Wen Jun said.

Original title: Wen Jun, former chairman of the board of directors of the Hong Kong Academy Awards Association, talks about the "turning point": It's a good thing that the market is calm. It's even more painful to fall too fast

. He is the driving force behind the scenes of the "Young and Dangerous" series. He has achieved "The Sunny Days", he is a producer, producer, and screenwriter's agent. He is a producer, producer, screenwriter and agent-Wen Jun, former chairman of the board of directors of the Hong Kong Academy Awards Association.

The transition from glory to turning point in Hong Kong films is like a lifetime away and just like before my eyes. As a witness to all this, Wen Jun empathizes with it. Having moved to the mainland market, he has a great say in the current development of the industry.

On September 19, during the margins of the 3rd Silk Road International Film Festival Forum, the reporter interviewed this senior film industry figure. Faced with the film industry that he has loved, devoted, and struggled for all his life, Wen Jun even hopes to "slow down". "It's a good thing for the market to return to calm down. If you step too fast, it will hurt more." Wen Jun said.

"It's a good thing that the box office is not as high as expected."

Talking about the current mainland film market, the most profound memory of the "Beijing Drifting" for many years is the glorious years of Hong Kong films. In the 1990s, when flowers fell in Hong Kong, the emergence of Wen Jun and his "Young and Dangerous" series became a miracle at that time.

According to public information, he, together with Wang Jing and Liu Weiqiang, formed the "Best Partner Co., Ltd." In 1996, he produced "The Young God of Gamblers","The Last Bodyguard of the Governor" and three "Young and Dangerous" films adapted from the "Young and Dangerous" comics. This inadvertent attempt actually became a box office miracle in the Hong Kong film market at that time.

After experiencing several ups and downs in the Hong Kong film market, Wen Jun, who moved to the mainland, became a senior "Beijing Drifter". After participating in films such as "People on a Lost Road", Wen Jun had a deeper understanding of the mainland film market.

"Since the Spring Festival this year, the box office has not been rising as everyone expected. In fact, this is a good thing, which shows that the market is returning to calm and normalized." In response to the view that the industry is facing an inflection point in the market, Wen Jun bluntly said,"It is not so much an inflection point as the beginning of a smooth development of the (industry). I would rather take it slowly step by step, but not too fast. If you take it quickly, you will fall more painful."

Talking about the film industry that he has loved, devoted, and struggled for all his life, Wen Jun just wants to work hand in hand with him and move slowly.

In fact, as early as 2010, Wen Jun raised concerns about the heating up of the market. Wen Jun once compared making movies to "cooking". Only slow and careful work can you cook delicious food."Even a marketing expert can't sell the dishes. The most important thing is the kitchen. Make every dish delicious."

The market needs themes that bloom in flowers

. It is worth mentioning that the unexpected box office also gave overheated capital a heavy blow. Calm down industry practitioners began to think about ways to develop the film market smoothly.

Today, the mainland film market is also a mirror image of Hong Kong films in the past. Hong Kong films have gone from glory to turning point. For Wen Jun, who witnessed all this, in order to avoid repeating the mistakes of Hong Kong films and develop into a truly mature film market, genre films with hundreds of flowers blooming are the "savior".

Taking a look at the films released this summer, Hong Kong films such as "Chills 2" and "The Apostles" have sprung up, with good reputation and also garnering considerable box office revenue. "These two films are typical Hong Kong themes." Wen Jun told reporters that telling his skillful stories seriously has become the magic weapon for the success of these two films.

Looking back at the mainland films, youth films are rampant and magic IPs are piled up, but fresh meat and flowers have lost their magic this summer. A number of films that have failed at the box office have given their opinions about their empty content and lack of themes.

Regarding this phenomenon, Liu Jia, a research expert on the China film industry, previously said in an interview with reporters,"The proliferation of single genre films is a manifestation of capital's profit-seeking. Once you think that a certain genre of films is selling well, you are particularly willing to follow suit and invest." In line with Wen Jun's view, in Liu Jia's view, a mature industrialized market needs themes that bloom in a hundred flowers.

From the "Young and Dangerous" series to "Sunny Days", from the comedy "A Lost Man" to the thriller "Jingcheng 81", Wen Jun always enjoys the challenge of different types of films. Faced with the influx of hot money into the film market and the large number of low-level duplicate genre films, Wen Jun bluntly said,"Only genre films can save the China market."

"If the market wants to develop, the entire commercial film model will become more proficient. In the end, it is the content itself that speaks. Only when there are good scripts, good actors and good directors can there be good movies." Wen Jun said.

Editor: yvette