Li Ruigang: IP requires professional ability to develop the Internet has limited impact on the film industry

According to Li Ruigang, the flagship film industry plans to launch 12 films within two years. The consortium led by Chinese Culture holds a 51% stake and Warner Bros. holds a 49% stake. TVB holds a 10% stake in the former consortium, and will release its first film by the third quarter of this year at the latest.

Last year, Li Ruigang made frequent arrangements as chairman of Chinese Culture, including spending 8 billion yuan to win the copyright of the Super League for the next five years and joining forces with Warner Bros. to establish a flagship film industry. In addition to the traditional cultural industry, Li Ruigang's interest in the Internet has gradually increased, but he admitted that the Internet's influence on movies is only at the level of distribution and promotion.

Different from the jeans and T-shirts at the Micro Whale TV conference, Li Ruigang returned to a suit at the flagship film industry conference. However, he had no sense of discord between these two industries, and wandered between the Internet temperament and the media temperament at will.

In fact, when talking about Chinese culture, one has to mention his Internet elements. Chinese Culture was established in October last year. Internet giants such as Ali and Tencent were listed on the list of investors. Internet and mobile have become one of the three major investment areas of Chinese culture. In addition, Chinese Culture has also founded an Internet technology company focusing on home entertainment. Microwhale Technology and created the Internet TV brand "Microwhale".

However, Li Ruigang does not blindly admire the Internet, especially in the film field. He admitted to reporters,"The Internet can generate IP, and the Internet can also do distribution, ticketing and promotion. This is the Internet's behavior of making movies and an advantage. However, movies are actually a craft. Even if the distribution and promotion of movies are influenced by the Internet, the movie itself is still a story. No matter how powerful the Internet is, this will not change."

In Li Ruigang's logic, the Internet is just the art of movies, but the current art that needs to be cultivated in the domestic film field is not just the Internet. This technique is the purpose of the joint venture between Chinese Culture and Warner Bros."I hope we can learn from Warner Bros., or even copy it, from Hollywood's mature film creativity and development process. Let China establish an industrialized, industrialized, and systematic process of story development and creativity." He made no secret about this.

Li Ruigang further explained his above purpose to reporters. He bluntly said,"IP is indeed very important, and the industry is currently very keen on IP, but it is not the most important thing to be overly superstitious about IP and spend a lot of money to buy so-called big IP. In fact, IP needs to be discovered, but not only must you have a good vision, but you also need to have professional capabilities to develop. Even if you buy a good IP, if you use poor and unsystematic development, you will still have problems."

The cooperation results between the two sides will soon be tested by the market. According to Li Ruigang, the flagship film industry plans to launch 12 films within two years. The consortium led by Chinese Culture holds a 51% stake and Warner Bros. holds a 49% stake. Hong Kong Television Broadcasts Limited (TVB) holds a 10% stake in the former consortium. It will release its first film by the third quarter of this year at the latest. The company's establishment is only half a year ago.

In addition to the film itself, what the industry is looking forward to is the collaboration between various sectors of Chinese culture and the Internet. Just before the flagship film industry made a high-profile statement, Microwhale Technology once again emphasized the importance of content to Internet TV. The film reserves of the flagship film industry, which is related to the micro whale by blood, will undoubtedly help the micro whale in the content battlefield. Li Ruigang smiled but said nothing as to how the Chinese Cultural Association deploys resources from all parties and how to cooperate with the Internet. There is no doubt that this not only focuses on the attention of the industry, but is also an important step in Li Ruigang's chess game.

Editor: yvonne