Alibaba's wholly-owned acquisition of Damai. com will integrate the major entertainment sector

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On March 21, 2017, Alibaba Group announced that it had completed the wholly-owned acquisition of Damai. com, the largest performance ticketing platform in China. On March 21, 2017, Alibaba Group announced that it had completed the wholly-owned acquisition of Damai. com, the largest performance ticketing platform in China.

On March 21, 2017, Alibaba Group announced that it had completed the wholly-owned acquisition of Damai. com, the largest performance ticketing platform in China. This means that Damai. com has officially joined the strategic section of Alibaba Entertainment, helping all major sections of Alibaba Entertainment to "run together" through offline content implementation and channel access services. Zhang Yu, vice president of Alibaba Group and secretary-general of Alibaba Culture and Entertainment Group, will serve as CEO of Damai. com. At the same time, Cao Jie, founder of Damai. com, served as a special consultant.

Yu Yongfu, Chairman and CEO of Alibaba Culture and Entertainment Group, said that with the addition of Damai.com, it will further improve the construction of offline basic service links and have richer user access channels, allowing us to bring high-quality content and "one-stop" services and unique innovative cultural and entertainment experiences to a wider range of consumers.

Cao Jie and Feng Yuhong, founders of Damai. com, issued an internal letter stating that after nearly three months of consultations with Alibaba Group, Damai officially joined the Alibaba Entertainment Platform today. The decision was not difficult. If Damai's past goal was to focus on ticketing and become China's ticketmaster, then the next step is to become China's livenation. "The combination of Damai and Ali began in July 2014. After three years of love, the two sides have a long-term understanding and running-in. This time, barley is fully integrated into Ali Entertainment. It is not only the result of careful strategic consideration by both parties, but also a perfect marriage that both parties fully understand and come naturally."

Damai. com started as concert ticketing. It is the largest performance ticketing platform in China covering live performances, sports events and other fields, and is also the largest system service provider in this field. Ali entered Damai as a Series D investor in July 2014, holding 32.44% of Damai. com.

It is reported that Alibaba Music, an important part of the big entertainment section, will connect business with Damai. com in the future. On the one hand, online performance ticketing is combined with music applications to realize user data access; on the other hand, fans are the core, artists and ticketing resources are linked to form an "online + offline" music marketing model in which fans, artists and platforms are linked. Leveraging on its integration with Damai, Alibaba Music will continue to upgrade its business and lead the comprehensive launch of Alibaba's entertainment music strategy.

On March 3 this year, Alibaba Culture and Entertainment Group announced the appointment of Zhang Yu as CEO of Alibaba Music, proposing to "continue to accelerate the ecological construction of Alibaba music products and content."

Alibaba Group also stated that VR (virtual reality) technology will become the key to disrupting the offline performance industry in the future. As the "second live" VR concert, its market prospects are immeasurable and infinitely imaginable. "We believe that VR technology will provide consumers with a new entertainment experience that is more comfortable and affordable."

Alibaba's quarterly financial report for the 2017 fiscal year shows that Alibaba's entertainment segment, which consists of UCWeb, Alibaba Music, Youku Tudou, etc., is becoming a new main business and core income source after e-commerce business and cloud computing. As of December 31, 2016, revenue from digital entertainment business reached 4.063 billion yuan, a year-on-year increase of 273%.

Through the continuous enrichment and improvement of the ecological landscape, Alibaba Entertainment Group is constantly creating new value for the entire industry. In Yu Yongfu's view, Ali's entry into the entertainment industry is a "high starting point for entrepreneurship", which is an industrial field that can develop in the long term. To do a good job in the entertainment industry, we need not only solid ecological strength support, but also the endurance of long-term investment and meticulous efforts.

"The situation is stronger than people, and the situation is pressing and strong! Let us use our strength, endurance and hard work to watch the new wheat field together! Start running!" Yu Yongfu wrote in an employee letter.

Attachment: The full text of Yu Yongfu's employee letters to Alibaba Entertainment and Damai. com and the full text of internal letters from Damai. com founders Cao Jie and Feng Yuhong

Yu Yongfu: Let's run together!

Dear students:

I am pleased to announce to you that we have just completed the wholly-owned acquisition of Damai. com. As early as July 2014, when our entertainment strategy was still in its infancy, we became an important shareholder of Damai. com. This was a serious love that lasted for three years, and it was also a real wedding that came naturally.

I would like to thank Cao Jie and Feng Yuhong for their outstanding contribution to Damai. Under their leadership, Damai. com has grown into China's number one entertainment marketing platform in more than ten years. In the future, Mr. Cao Jie will serve as a special consultant to continue to contribute his industry experience and insight to Damai's continued development and breakthrough.

After hard work in the past few years, we have successively completed the layout of the content industries such as movies, music, and videos, and formed a large entertainment platform that combines content production and can be distributed on multiple screens. With the addition of Damai.com, we will further improve the construction of offline basic service links and have richer user access channels, allowing us to bring high-quality content,"one-stop" services and unique innovative cultural and entertainment experiences to a wider range of consumers.

Today, while optimizing its core products, Damai. com will further catalyze the synergy between Alibaba Ecology's major businesses. As an important component of the big entertainment and entertainment section, Alibaba Music will first establish business with Damai. com. On the one hand, online performance ticketing is combined with music applications to realize user data access; on the other hand, with fans as the core, artists and ticketing resources are linked to form an "online + offline" music marketing model linked by fans, artists and platforms., to realize Alibaba Music's business upgrade.

At the same time, Zhang Yu, vice president of Alibaba Group and secretary-general of Ali Culture and Entertainment Group, will serve as CEO of Damai. I believe that with the in-depth integration of Damai. com and Ali's music section, Ali's entertainment music strategy will also reach an unprecedented new level.

The situation is stronger than people, and the situation is pressing and strong! Let us use our strength, endurance and hard work to watch the new wheat field together!

Start running!

Yu Yongfu, Chairman and CEO of Alibaba Culture and Entertainment Group

, March 21, 2017

Damai. com: Let's let our dreams fly together and illuminate the world with music, beauty and love

Dear colleagues, Damai:

After nearly three months of consultations with Alibaba Group, Damai officially joined the Alibaba Entertainment Platform today.

The decision was not difficult. If Damai's past goal was to focus on ticketing and become China's ticketmaster, then the next step is to become China's livenation.

Since 2004, relying on integrity, technology and humanistic innovation, Damai has become the number one entertainment marketing platform in China. Barley's acceleration of the entire live performance and sports industry, its Internet application and the establishment of industry standards are well-known from the government to the market, and plays a leading and milestone role. Barley's market share in commercial live in China has always topped the list, and has reached a world-class level from the perspective of ticketing technology application and market scale. It can be said that the goals of the past stage have been fully achieved, and we will continue to optimize ticketing technology and services in the future and continue to expand market share.

Damai has now gathered the largest number of live and sports event audiences in China, has the most comprehensive performance and event data that can be traced back to the country, has the most extensive on-site ground operation capabilities in the country, and a group of teams with the best understanding of the national and regional performance markets, -all of which have laid an irreplaceable good foundation for achieving the next strategic goal since joining Alibaba Ecosystem.

We can see that with the arrival of the era of consumption upgrading in China, the tuyere of big entertainment has been raised, and funds and talents begin to gather in the entertainment field at a faster speed, which puts forward higher requirements for the next development direction of barley. The advantages of barley layout and accumulation over the past ten years need to be released faster and better. If continuing to fight alone is an option, then combining with a larger platform and giving full play to its advantages from a higher starting point should be a better option. As we all know, Alibaba Group's capabilities in the fields of e-commerce, cloud computing, and big data, and its high emphasis on the big entertainment section, especially in terms of content layout and the huge synergy formed by both parties, have strengthened the determination of barley and Ali to integrate.

The combination of Damai and Ali began in July 2014. After three years of love, the two sides have a long-term understanding and running-in. This time, barley is fully integrated into Ali Entertainment. It is not only the result of careful strategic consideration by both parties, but also a perfect marriage that both parties fully understand and come naturally.

We fully believe that the management experience, corporate culture, technical capabilities accumulated by Ali over the past ten years of magical growth, especially the innovative spirit of daring to be the first, will greatly help Dali's advancement to a higher level.

In the future, we are both Damai and Ali people, and a new and larger platform has been laid. There are both opportunities and challenges. I hope that everyone will continue to work hard on a broader platform with an empty mentality to realize their own life value.

I will serve as a special consultant to barley in the future. We hope that everyone in this big family will let go of their dreams together. As founders, in our eyes, barley will always be our child.

Starting today, as a leader in the industry, barley will fly higher and faster, using music, standing on the shoulders of China's Internet giant. Beautiful. Love illuminates the world.

Always bless you all!

Founder of Damai. com: Cao Jie and Feng Yuhong On

March 21, 2017

, Yien.com compiled and released it based on online public information.

Editor: Nancy