SARFT: the number of online video paying users has reached nearly 100 million, an increase of a hundredfold

the number of online video paying users has increased from hundreds of thousands to nearly 100 million, an increase of a hundredfold, making it one of the fastest growing areas of cultural consumption.

the Fifth China Internet Audiovisual Conference opened yesterday in Chengdu, Sichuan Province. Tian Jin, member of the party group and deputy director of the State Administration of Press, publication, Radio, Film and Television, attended the opening ceremony and delivered a keynote speech. In his speech, Tian Jin stressed that online and offline censorship should be of the same standard and yardstick. "programs that have been notified or dealt with by the administrative departments of press, publication, radio and television shall not continue to spread on the Internet. Programs that fail to pass the examination and may not be broadcast on radio and television stations shall also not be disseminated on the Internet. Resolutely put an end to problem programs in the name of 'unabridged version', 'abridged content', 'tidbits' and so on. "

< strong > in the first 10 months of this year, there were 555 online dramas and 5620 online movies. < / strong >

in the past five years, the online video industry has developed vigorously. In the major theme propaganda, the network audio-visual media and the traditional mainstream media complement each other and resonate on the same frequency, and their role is becoming increasingly prominent. This year, around the promotion and implementation of the 19th CPC National Congress, audio-visual program websites have opened special areas and columns, produced special programs, and launched original works, thus forming an upsurge to welcome and publicize the 19th CPC National Congress on the Internet. On the opening day of the 19th CPC National Congress, the total number of programs broadcast by key audio-visual program websites on the opening of the 19th CPC National Congress reached 218 million, with a total number of 125 million visitors; the total number of broadcasts on the IPTV integrated broadcast control platform was 59.45 million, with 36.95 million visitors. " Tian Jin said that the network audio-visual new media has become an important position to spread the voice of the party.

the creation and production of network original audio-visual programs represented by network dramas, network movies and network variety shows have continued to grow at a high speed, and network audio-visual programs have become an important force in socialist literature and art. Tian Jin said that in the first 10 months of this year, various websites put on record and broadcast 555 online dramas, 5620 online movies, 659 online cartoons, and 167online documentaries in the State Administration of Press, publication, Radio, Film and Television. "A large number of excellent works that carry forward mainstream value and have connotation and integrity have emerged, effectively carrying forward the main theme and spreading positive energy on the Internet."

< strong > in the past five years, network audio-visual service has become the first application of network entertainment < / strong >

. At the same time, network audio-visual service has become an important platform for people's cultural information consumption. In the past five years, the number of online video users in China has increased by 61% from 349 million to 565 million, while the number of mobile video users has increased from 130 million to 525 million, a threefold increase. Online audio-visual has become the first application of online entertainment. "in particular, the number of online video paying users has increased from hundreds of thousands to nearly 100 million, increasing hundreds of times and becoming one of the fastest growing areas of cultural consumption." The network audio-visual industry has also become an important engine for implementing innovation-driven strategy and cultivating new economy. The data show that the size of the online video market has increased from about 9 billion yuan in 2012 to 60.9 billion yuan in 2016, with an average annual growth rate of more than 50%. Online video is also one of the fastest-growing business areas based on the analysis of the 2016 financial data of 54 Chinese listed Internet companies.

< strong > in the first 10 months of this year, more than 200 illegal original online programs were handled < / strong >

Tian Jin introduced that the State Administration of Press, publication, Radio, Film and Television has continuously cleaned up and cracked down on vulgar online audio-visual programs, and dealt with more than 200 illegal online original programs in the first 10 months of this year. Tian Jin stressed that programs that have been notified or dealt with by the administrative departments of press, publication, radio and television shall not continue to spread on the Internet. Programs that fail to pass the examination and may not be broadcast on radio and television stations shall also not be disseminated on the Internet. We will resolutely put an end to the broadcast of problem programs on the Internet in the name of "unabridged version", "deleted content" and "tidbits". All network audio-visual program service organizations shall not infringe upon the dissemination of radio and television programs or release radio and television programs of unknown origin.

Tian Jin said that the State Administration of Press, publication, Radio, Film and Television will further standardize the management of online film and television dramas. This year, the State Administration of Press, publication, Radio, Film and Television, the National Development and Reform Commission and other five ministries jointly issued the Circular on several policies to support the Prosperity and Development of TV Drama. It is clearly stated that "TV dramas and online dramas shall be managed according to the same standard" and "movies and TV dramas that have not obtained the license issued by the press, publication, radio and television departments shall not be broadcast online."

Edit: mary