the website of the State Administration of Press, publication, Radio, Film and Television released some opinions on vigorously promoting the development of China's music industry on December 1 (hereinafter referred to as "opinions"). The "opinion" points out that by the end of the 13th five-year Plan period, the entire music industry will have an output value of 300 billion yuan. Among them, the national music industry base has an output value of 100 billion yuan, becoming a backbone music industry cluster with strong influence and competitiveness at home and abroad.
the website of the State Administration of Press, publication, Radio, Film and Television published some opinions on vigorously promoting the Development of China's Music Industry (hereinafter referred to as "opinions") on December 1st. The "opinion" points out that by the end of the 13th five-year Plan period, the entire music industry will have an output value of 300 billion yuan. Among them, the national music industry base has an output value of 100 billion yuan, becoming a backbone music industry cluster with strong influence and competitiveness at home and abroad.
the following is the full text of the opinion. < strong > opinions of the State Administration of Press, publication, Radio, Film and Television on vigorously promoting the Development of China's Music Industry < / strong > < strong > Xinguang departure (2015) 81 < / strong > < strong > 1, guiding ideology, basic principles and development goals < / strong > 1. Guiding ideology. Guided by the spirit of the 18th CPC National Congress and the third, fourth and Fifth Plenary sessions of the 18th CPC Central Committee, we should thoroughly implement the spirit of General Secretary's series of important speeches and closely revolve around the strategic layout of the "four comprehensive". Adhere to the road of socialist cultural development with Chinese characteristics, adhere to the people-centered orientation of creative production, guided by socialist core values, and focus on speeding up the transformation of the music industry. Relying on the cultivation of leading enterprises and emerging cultural forms of the music industry, gathering high-end, efficient and high value-added elements of the music industry as the driving force, constantly improving the industrial function, and vigorously promoting the production and publication of national original music works, create a number of backbone music enterprises with core competitiveness, constantly enrich the spiritual and cultural life of the people, and build a socialist cultural power. Chinese Dream, who realized the great rejuvenation of the Chinese nation, made a contribution. 2. basic principle. First, we should persist in putting social benefits in the first place and realize the unity of social and economic benefits. Second, adhere to the combination of industrial development and support for original music works. Through the vigorous integration of the music industry chain, the formation of industrial agglomeration and economies of scale; pay attention to the content production of music, more masterpieces. Put the development and creation of national music products in a prominent position, and strive to improve the level of content production and creative content. Third, adhere to the combination of base construction and industrial upgrading. Use the market mechanism to promote the association, merger and reorganization of music culture enterprises, support and strengthen large music groups and characteristic music enterprises with innovative ability, outstanding main business and strong core competitiveness, and build and establish their own brands of national music. we will promote the structural adjustment and strategic transformation of China's music industry. 3. Development goals. During the 13th five-year Plan period, we will open up vertical industrial chains such as music creation, recording, publishing, reproduction, distribution, import and export, copyright trading, performance, education and training, and music derivative products, connect music with horizontal industrial chains such as broadcasting, film and television, animation, games, network, hardware playback equipment, and musical instrument production, and basically form a comprehensive music industry system in which upstream and downstream echoes and various link elements support each other. Launch a number of classic music works, give birth to a number of innovative music enterprises, and bring up a number of heavyweight music talents. By the end of the 13th five-year Plan period, the entire music industry achieved an output value of 300 billion yuan. Among them, the national music industry base has an output value of 100 billion yuan, becoming a backbone music industry cluster with strong influence and competitiveness at home and abroad. < strong > II, main tasks < / strong > 4. Promote the publication of excellent domestic original music works. We will implement the strategy of high-quality works, promote the creation of original and realistic music themes, and strive to create and publish more music works that spread socialist core values, embody the spirit of Chinese culture, and carry forward Chinese excellent traditional culture. We will increase the proportion of domestic excellent original music works in the national key audio-visual electronic publication publishing plan and the China Publishing Government Award, the China Outstanding Publications Award and the China Gold record Award. Through the national publishing fund and special funds for folk language publishing, we will subsidize audio-visual products such as excellent folk music and excellent original children's songs. Recommend excellent music works and music talents to participate in the application of the National Arts Fund. Social organizations, trade associations, enterprises and institutions are encouraged to set up Chinese excellent original music support funds and music industry development funds to subsidize or reward excellent music works, excellent music enterprises and outstanding music talents. 5. Stimulate the vitality of music creation and production. Through the establishment of a socialized organization mechanism for music creation, an incentive mechanism for multi-level music creators and a publicity and promotion mechanism for music works, we can mobilize the enthusiasm of music creation and production, stimulate the vitality of innovation, and cultivate a number of small and medium-sized music production enterprises that are specialized, refined and special. Give full play to the gathering role of Internet music platform in domestic original music works. On the premise of adhering to social benefits, we should encourage social capital to invest in original music creation and production, actively guide independent musicians to standardize their growth, and create a large number of music works derived from life, diverse forms and healthy content. 6. Cultivate large music group companies. In accordance with the market mechanism, combined with policy tilt, through acquisition, merger, reorganization, joint-stock transformation and other means, cultivate 2 to 3 comprehensive music group companies with music content development and production as the core, with a number of well-known brand enterprises and superior products, with assets and operating income exceeding 5 billion yuan. At the same time, encourage and support the listing and financing of music enterprises, further enhance their competitiveness and influence, and become the main force of the industry. 7. Speed up the integrated development of music and science and technology. In accordance with the "guidance of the State Council on actively promoting the" Internet + "Action and the" Action platform for promoting the Development of big data ", seize the development opportunity of" Internet + "and big data, promote the deep integration of the innovative achievements of the Internet with the music industry, and achieve technological progress, integration and innovation, and format upgrading of the traditional music industry. Music enterprises are encouraged to cooperate with communication operators and network operators in all aspects to expand digital communication channels such as the Internet, wireless communication networks, cable television networks and satellite direct investment networks, and to develop a variety of music publishing and distribution forms based on mobile phones, mobile multimedia terminals, mobile hard drives, integrated circuit cards, databases and so on. Under the condition of the Internet, the access to digital music is more convenient, the dissemination is more widespread, and the payment is more standardized. Music companies are encouraged to cooperate deeply with hardware equipment manufacturers to speed up the research and development of music wearable devices. 8. Promote the standardization of the music industry. Music enterprises and technology companies are encouraged to actively participate in the formulation of standards for music products, digital music and other related industries. Comprehensively promote the wide application of Chinese standard sound recording coding (ISRC) in music single registration, copyright certification, music payment and so on. We will actively formulate standards for the digital restoration and collection of Chinese audio documents, and strengthen the exchange and exchange between Chinese folk music and world music. 9. Build a large-scale professional music platform. We will make overall plans for the infrastructure construction of big data in the music industry, promote the construction of national music data statistics platform, music copyright trading and supervision platform, and encourage the construction of large-scale and authoritative music information service and exchange platform, music production platform, music display and sales platform, digital music publication and dissemination platform, music work publicity and release platform, music performance and fashion leisure experience platform. We will form a high-level, high-quality and cost-effective comprehensive service system around industrial development, and gradually achieve accurate government governance, convenient industrial services, and universal livelihood services. 10. Promote international exchanges and cooperation. Adhere to the principle of equal cooperation and mutual benefit, and gradually establish and improve the international cooperation mechanism of the music industry. Support music enterprises to introduce overseas high-end music talents, characteristic music projects and advanced business models. Encourage and support music enterprises to rely on China's rich cultural resources, cooperate with overseas music companies and musicians to develop and produce national music products, and enhance the Chinese cultural content of the cooperative products. We will promote cooperation between music enterprises and "Belt and Road Initiative" countries to form a new pattern of exchange and cooperation in which resources are exchanged, channels are shared, and content is jointly developed. 11. Promote Chinese music to "go out". Make full use of China (Shenzhen) International Cultural Industry Expo, Beijing International Book Fair, China International copyright Fair, Beijing International Music Festival and other exhibitions to further increase the physical export and copyright export of music books and music works. Support the holding of international music competitions, take advantage of efforts to promote excellent domestic music products overseas, and actively participate in the international market competition. Support music equipment enterprises to further increase the pace of "going out", support qualified enterprises to build overseas factories and acquisitions, and improve the competitiveness of Chinese music brands in the world's high-end fields. Support domestic music enterprises to participate in international music fairs and festivals such as the World Music Fair (MIDEM) in Cannes, France. 12. Implement the music talent training plan. Music enterprises are encouraged to cooperate closely with music colleges and universities to organize and carry out special business training for music editors, recording engineers, producers and brokers. Innovate the talent training mode, establish and improve the multi-level, multi-type music compound talent, practical talent training system, and gradually realize the socialization of talent training. Standardize the evaluation of the professional titles of music talents, and actively recommend music talents to the ranks of "four groups" of talents in the propaganda and cultural system of the propaganda Department of the Communist Party of China Central Committee. Support music enterprises and social organizations to set up Chinese music talent training funds and link up with relevant public welfare foundations. 13. Promote the construction of the national music industry base. Give full play to the agglomeration effect of the national music industry base, through policy guidance and financial support, cultivate the base into an incubator for music creation and the gathering of music talents, and a booster for mass entrepreneurship and innovation. All relevant provinces (cities) should set up national music industry bases (parks) coordination agencies, and each base should actively strive for the support of relevant departments for the construction of the base, and create conditions for well-known domestic and overseas music companies and musicians to enter. All relevant provinces (cities) should, in accordance with the medium-and long-term development plan of the national music industry base, formulate the construction plan of the base (park) within their jurisdiction, put forward specific implementation suggestions to promote the development of the base (park), and take the development road of characteristics and differentiation. For the construction of a new national music industry base, an application shall be submitted in accordance with the relevant provisions of the measures for the Administration of the State Press and publication Industry Base (Park). If the development status and trend of the base are good, the State Administration of Press, publication, Radio, Film and Television has awarded it the title of National Music Industry Base. The state implements the annual report sampling inspection system for the construction of the music industry base, and the base (park) shall report the relevant situation every year in accordance with the measures for the Administration of the National Press and Publishing Industry Base (Park). Those who fail to submit on time or find other major problems will be notified and criticized; if the circumstances are serious, the title of national music industry base (park) shall be cancelled. < strong > III, safeguard measures < / strong > 14. Implement the project-driven strategy. We will support the construction of key projects such as the digital resource database of Chinese old records, the digital resource database of Chinese music works, and the platform for digital publishing and dissemination of Chinese music. We will promote the implementation of the minority music protection and publishing project, collect and collate Chinese traditional music, carry out rescue restoration and digital protection of precious audio and video recordings, systematically collate and publish Chinese national music scores, and build a national music resource database. 15. Increase the intensity of industrial financial support. We will support key music projects to enter the national press and publication reform and development project database, encourage and assist relevant music enterprises to apply for national special funds for the development of cultural industries, and support special music projects and key music projects planned by key music enterprises to actively apply for special funds for cultural construction. 16. Promote the construction of industry organizations. Under the guidance of the State Administration of Press, publication, Radio, Film and Television and relying on relevant industry associations, we will actively promote the construction of national music industry bases and the landing of major music industry projects, organize relevant music competitions, establish and manage special funds for the development of music industry, organize China Music Industry Development Forum, and issue annual reports on the development of China's music industry. Strengthen self-discipline in the industry, guide music enterprises to adhere to professional ethics, assume social responsibility, strive to improve the quality of music products, and consciously resist vulgar, vulgar, vulgar and pirated music works. We will promote the collective management organizations of music and audio-visual copyright to play an active role in encouraging creation and promoting use. Encourage copyright collective management organizations to establish a cooperation platform with music industry associations and support copyright collective management organizations in their work of safeguarding rights against music infringement and piracy. 17. We will strengthen copyright protection and market supervision. Promote the third revision of the copyright Law, strengthen copyright protection for music works, especially digital music works, severely crack down on copyright infringement and piracy of unauthorized dissemination of music works, support copyright cooperation between right holders and users, promote mutual authorization and wide dissemination of music works, and encourage relevant units to actively explore business models for the dissemination of music works under the network environment. Promote the establishment of a good online music copyright order and operation ecology, and gradually realize the legitimate operation of digital music. We will improve the incentive mechanism for reporting, investigating and dealing with anti-piracy, and step up efforts to crack down on various acts of infringement and piracy, such as illegal dissemination on the Internet and production and publication by fake publishing units. Strengthen market supervision and resolutely investigate and deal with music works containing harmful content in accordance with the law. State Administration of Press, publication, Radio, Film and Television November 17, 2015
Editor: vian
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