Conway's innovative implant game Heyue RS slogan is far greater than content

what kind of activities can achieve consumer recognition and then enhance the brand, and even increase sales? this time, we take an inventory of the major online activities of Liwei, SX4 hatchback, Senya, Sega hatchback and Hyatt RS in the past year.

< strong > Liwei: Lianliankan Game implantation < / strong >

< strong > < / strong > & ldquo; takes the network as the broad platform, the classic game & ldquo; Lianliankan & rdquo; as the carrier, and the exquisite parts of the model and the gradually increasing difficulty of customs clearance as the highlights of the game & rdquo;. Lianliankan brought this & ldquo; game advertising media & rdquo; into full play in the network interaction and carried out three game promotions & ldquo; TV is used to watch games and games are used to play. If the game is implanted with advertising then it is no longer simply a game but a game advertising media & mdash;— game advertising media.

the relaxed and pleasant media environment changes the relationship between users and advertisements from & ldquo; viewing advertising & rdquo; passive acceptance to & ldquo; playing with advertising & rdquo; active acquisition. It is clever and effective for users to accept advertisements in the process of entertainment. Through the unique charm of online games, the brand and the audience form a deep and interactive emotional communication, and the final audience unwittingly accepts the personality and propositions of the brand while experiencing the fun of the game.

and from the current response, Lianliankan Lianliankan has always been the focus of Liwei propaganda, and emphasizes the spread among white-collar workers. When the advertisement is implanted into the game, Liwei's product recognition is improving. However, Lianliankan's promotion way is too narrow, mainly in the automobile network media, but also limits the wider audience's understanding of its products. It is worth noting that, as Liwei's target customers, ordinary white-collar workers still have the first reflection of the price. In our survey of 50 ordinary white-collar workers, 42.86% of the respondents reflected that the price of Liwei needs to be reduced, and 39.29% of the respondents were satisfied with the price of Liwei. This is worthy of Liwei's attention.

< strong > Sega: reputation of Le Huo < / strong >

< strong > < / strong > Citroen C4, one of the most important racing cars in the European WRC Rally, Dongfeng Citroen was named & ldquo; Sega & rdquo; in China. Just like, the Fox racing car is very different from its mass production car, and the C4 is even more different from this mass-produced, domestically produced Sega. Nevertheless, this does not affect the average car owner's admiration for mass-produced cars. Dongfeng Citroen continues to follow Changan Ford's early strategy for Fox, and the reputation of ldquo; & rdquo;, which is derived from the car, has been used in ldquo; & rdquo;. Sega & ldquo; extreme Challenge Journey & rdquo;, & ldquo; Drift-chassis experience & rdquo; event to deepen the impression of racing is the main brand practice where it goes public.

coupled with the promotion of Sega's word-of-mouth, Sega's promotional methods do not stop. In retrospect, after the end of the publicity and test driving activities in the listing stage, and after the brand awareness was first reached, the promotion information about Sega was its main practice after September, using price bombardment to maintain the attention of potential car buyers.

< strong > SX4 hatchback < / strong >

< strong > < / strong > SX4 hatchback, compared with Liwei and Sega, has entered the mature period of the brand. The reputation of & ldquo; X4 quotes has been established, and the normal role of vehicles has appeared. Therefore, in 2009, the hatchback of SX4 is mainly around & ldquo; promotion & rdquo;.

< strong > and Hyatt RS < / strong >

< strong > < / strong > & ldquo; I offer peace and pleasure for the motherland & the 200000 km marathon and tasting trip extended by rdquo;, is the first large-scale operation of Jianghuai Automobile in the passenger car market. Perhaps, the awkward reality of Binyue has transformed Jianghuai from the rigid thinking of commercial vehicles, and then marketization. Relative to the author's feelings, the slogan of Heyue is far greater than the dissemination of the content of the event. How did each stop of the 200000 km marathon perform? What kind of details can be unforgettable? From these point of view, there is a lack of ldquo; content & the spread of rdquo;.

< strong > Senya M80 < / strong >

< strong > < / strong > Sun Honglei speaks for Senya M80. It is a painstaking effort for FAW car to change its surname to rdquo; on the way to ldquo;. The celebrity endorsement of cars is no longer new, not to mention that it is also the concentrated stage of Sun Honglei's advertising. At this stage, if Sun Honglei alone wants to improve the brand awareness of Senya M80, it is far from enough.

from the review of 2009, Senya's marketing method is more innovative, while Senya M80's approach is more traditional.