Film promotion projects have become a new hot spot for entrepreneurship, and the market prospects are promising

entrepreneur: Wang Daning

Entrepreneurship time: end of 2006

Business location: Beijing

Core team: 3 people

Venture capital: more than 200,000, self-owned

Entrepreneurship speech: first of all, there is a shortage of talents. In addition, in fact, making movie posters and official websites is a ldquo; chore & rdquo;, such as the promotion of different films from the same director, the promotion of different films released at the same time, the packaging of different works of the same actor, etc., all need to look for different & ldquo; selling points & rdquo;, to be innovative and excruciating.

in a not-so-spacious office in Beijing's Haidian district, several young people dressed as personalities gather together, sometimes taking notes on paper and sometimes arguing about an issue. This group of people may seem ordinary, but they all have a lot of history when it comes to some of their ldquo; collaborators & rdquo;, such as "Yangtze River No. 7", "Chibi", "Crazy Racing", "very perfect", "eavesdropping", as well as the hot "Young soldier", "du Lala's promotion", "King of the Gun" and so on.

Yes, they are just a group of guys who pack movie publicity and do it specially for movies & ldquo; wedding clothes & rdquo;.

< strong > Nuggets on the movie website < / strong >

A typical post-80s generation likes adventure, pursues challenges and has a unique personality. At the end of 2006, he founded the New Arts Federation, doing a very avant-garde job, making posters and official websites for films, although few films would use such publicity at that time, and many friends said he was & ldquo; & rdquo;.

& ldquo; I have always been interested in film. I also majored in multimedia in college. I first noticed that film promotion seemed to be an independent business, around 2002. & rdquo; Wang Daning said that at that time, the promotion of domestic films generally went through traditional channels, with the help of newspapers, magazines and other print media, and the publicity time was mostly concentrated in the month before the release. However, in neighboring countries such as Japan and South Korea, film is a mature industry, and film promotion is a creative packaging business.

New Arts Federation takes a fancy to the blank market of film promotion and packaging. At the end of 2006, Wang Daning's first ldquo; business-rdquo; was a website for the Big Slam Dunk starring Jay Chou and Cai Zhuoyan.

& ldquo; We only have a brief introduction to the plot, but we don't have any information. & rdquo; Wang Daning still clearly remembers the ldquo; dilemma at that time & ldquo; dilemma & he and a group like him & ldquo; messing around & rdquo; brothers rush to work day and night, fortunately, everyone is film enthusiasts and are familiar with film actors, directors and other works, styles and acting routines over the years. Finally, when a dynamic graffiti dunk was launched on the official website, even Jay Chou could not help praising & ldquo It's cool & rdquo;.

according to Wang Daning, because a lot of efforts have been made on movie posters and official websites, after the "Big Slam Dunk", New Arts Federation has gradually gained a reputation in the circle, and their work has also begun to step into the fast lane.

from "Brother", "Yangtze River No. 7" and "Chibi" to "chasing Shadow", "eavesdropping", "very perfect", "King of the Gun King" and so on, from last year to the first half of this year, most of the official websites of domestic films were handed over to Wang Daning's New Arts Federation to produce or participate in, and his production has gradually become popular.

for example, when working on the official website for "Yangtze River No. 7", in addition to the regular display, Wang Daning also carefully classified Zhou Xingchi's works over the years since he joined the industry, and even added his masterpiece and partner's works. the aim is to let young people understand Zhou Xingchi and increase the audience's sense of expectation for "Yangtze River No. 7". "Red Cliff" was promoted by stages, and Wei Shuwu and Wu gradually launched, coupled with the cast, story summary, director comments and other contents, but also skillfully implanted games, SNS and so on, to increase interest.

< strong > byproduct: packaging enterprise < / strong >

in Wang Daning's view, making movie posters and official websites is more for hobbies than for making money. & ldquo; must make a profit, otherwise it will be difficult to support the operation of the company, but compared with corporate promotion, film promotion seems to be nothing. & rdquo; therefore, the setting of the business model of New Arts Alliance becomes simple and clear.

he said that after all, there are only a small number of films that have grossed more than 100 million at the domestic box office. generally, only if the box office is three times the amount invested can we not lose money. coupled with the fact that the actors share the money, the returns of other stakeholders in this industry chain will become very limited. In contrast to the film, the number of enterprises is not only large, but also the need for publicity is no less than the film, but far less difficult than the latter.

& ldquo; We have worked with many enterprises. It can be said that with the same effort, the profit of promoting for the enterprise is more than ten times that of the film promotion. & rdquo; Wang Daning said with a smile that there are few domestic enterprises that have cut into this field, and there are few enterprises that rely solely on film promotion to survive. & ldquo; has no way. Domestic movie posters and official website promotion are still in their infancy, so it is most important to survive. & rdquo; he said that as the promotion of film packaging has really become a business, I believe that the corresponding companies will take off.