Reading six seasons of "The Singer": Should there be another season?

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As for whether "Singer" will have a next season? According to media reports, the naming fee for the first season of "I Am a Singer" is 150 million yuan. It is reported that in some aspects of the on-site auction transaction, the total advertising volume of "I Am a Singer 3" has reached 800 million yuan.

did you watch the final of "Singer" on Hunan Satellite TV on April 13?

"this song is not sung for myself, not for anything, for the land under our feet, China, come on."

/ > when Wang Feng finished singing

/ > unexpectedly, Wang Feng lost first to Hua Chenyu, who lost to Jessie J. The champion was won by what he called

/ > Last year, we wrote that the

but this year, apart from unexpected events such as GAI withdrawal, several major unsolved mysteries surrounding "the Singer" fall on the fate of the chief director and the program. Even onlookers are asking, will Hong Tao leave Hunan TV? If he leaves, will the show do next season?

Entertainment Capital (ID:yulezibenlun) interviewed many people in the industry, and there are two interpretations of Hong Tao's departure or retention.

first of all, I have left my job and joined Tencent. Second, I will not leave my job.

some people in the industry commented, "the temptation of the outside market is very great, but Hong Tao has already invested in many companies." In Taiwan, because of human feelings, system and other factors, whether to leave or not is not so simple. " Not only that, it is reported that Hong Tao is currently planning a new music program for Hunan Satellite TV in the second half of the year, with a visual investment of 300 million, of which 150 million will be used to invite investment one day.

as for the Singer, will there be another season? According to the assessment of people in the advertising circle, "Singer" has generated a maximum of 1 billion + income to the station, although the ratings have declined seriously, and now at least 500 million +. Why don't you make money if you have money? Looking back at the first six quarters, it's all in the following data.

the audience rating of "Singer":

the average audience rating has dropped by 1.5%, but it doesn't seem to matter who the winner is according to the old value of 500 million. What many people are worried about is that the topic and ratings of this classic IP are declining day by day and will be eliminated.

/ > Let

/ > as for the finals curve, the highest is 4.12% of the first quarter, but it has been falling since then, falling out of 2%. in terms of average ratings, the third quarter is still the peak, falling as low as 1.5%. this is the common fate of almost all

recently, Hunan Satellite TV "Hua Xiao" announced that it would stop broadcasting after the third season because of declining ratings and living beyond its means.

/ > while the singer also faces many difficulties. The famous music Emperor V

first, the consumption and exhaustion of Chinese music resources; second, the audience's aesthetic fatigue to this mode and form; third, the further fragmentation of music consumption disintegrates public attention; fourth, the depression of the TV variety environment under the impact of the network ensemble; fifth, the restriction and control of national policy; sixth, there may be changes in the personnel of the program team.

just yesterday, after the chief director of Singer 2017, du Yan, left to start his own business, Guan announced that he would create Produce 101, a super web ensemble of idols that Tencent Video has invested more than 600m yuan.

will the temptation and opportunities outside, and the brain drain, bring a severe blow to the "singer"?

it turns out that Duyan's resignation did not have a significant impact on the show, but what if Hong Tao, the real soul, left?

in this regard, a relevant person of Hunan Satellite TV told Xiaowu: "No words, no actions."

/ > according to media reports, the naming fee for the first season of

in the second season, the total title of "I am a Singer" was guaranteed with 235 million yuan. Another 24 special advertising spaces totaled 167 million, totaling 450.5 million. In the third season, Libai continued to be named, but the naming fee went up to 300 million yuan. It is reported that in part of the live auction transaction, the total amount of advertising for "I am a Singer 3" has reached 800 million yuan.

/ > according to the estimates of many enterprise representatives, the advertising volume of

/ > as for season 4, Yili invested 1.1 billion yuan to win the exclusive naming rights for

however, this does not mean that there is no ratings bet.

even the financiers of the network ensemble "idol trainees" have signed 700 million traffic bets with iqiyi. Betting on TV programs is more common.

the above-mentioned people in the advertising circle told Entertainment Capital (ID:yulezibenlun): "the viewing bet between a large Reality Show and an advertiser on Hunan Satellite TV is broken by 1.8%. If it is not reached in the end, it must be deducted." The same is true of "Singer". Due to the overall decline in television ratings, the aesthetic fatigue of the program, and the continuous encounter of competitive products, the diversion of network ensembles and other reasons, the average audience rating of "Singer 2017" fell by 1.5% to only 1.43%.

it is predicted that "Singer", the peak of IP, may bring 1 billion + revenue to Hunan Satellite TV, with a minimum of 500 million. As for whether it will be done next season, the core is not that Hong Tao has the final say, but still depends on the meaning of the platform. Most people in the industry remain optimistic: "as long as the financier pays the bill, is there any reason not to do it?" Even if it is not Hong Tao, there is still a team that can do it. "

"Singers" and other "Comprehensive N-generation" are doomed to be eliminated.

will Hong Tao prepare a new music program with an investment of over 300 million?

Why is there no shortage of people?

Entertainment Capital (ID:yulezibenlun) combs the composition of the creators of the program in the past three years:

I am a Singer 4 "Chief Director: Hong Tao

" Singer 1 "Chief Director: du Yan

Executive Director: Hong Xiao Sun Li

Chief producer / Program Supervisor: Hong Tao

Program Manager: Hong Tao

Hong Tao has been the chief director of the program for the first four seasons. In the fifth season, Hong Tao's title became the program director, and du Yan served as the general director. In the sixth season, du Yan left, and executive director Hong Xiao became a regular director and was promoted to general director.

A music producer told Xiaoyu that the program "Singer" is actually not privately owned by Hong Tao, but actually belongs to the platform and belongs to the whole system of Hunan Satellite TV. And the program model is quoted from South Korea, the model is relatively mature, will not say that without a certain person or a team, it is indispensable. "unless it is to create a model, but also the core competitiveness."

that's what it says. But when viewers are really going to abandon old shows like "the Singer," isn't it time for the new fashion to be ready?

/ > whether he leaves his job or not, Hong Tao must have thought about this issue himself. It is rumored that he is preparing a new music program. We might as well sort out the music variety of the five top-line satellite TV stations in 2018. from the above list, in addition to sequels such as

if there are more and more programs like "China's New rap" in the future, will we still pay attention to the old programs like "Singer"?

as one producer said, the end of all Comprehensive N-generation will not be brilliant. But it is even more rare to have the courage to update iterations.

this article comes from Dafeng and only represents the opinion of Dafeng from its own media.