Feng Xiaogang and other stars were selected as Oscar judges. Are we one step closer to the golden statue?

Maggie Zhang, Jiang Wen, Liu Jialing, Fan Bingbing, and Yen Zidan were selected as the actor judges, Chen Kexin, Xu Anhua, and Du Qifeng were selected as the director judges, Feng Xiaogang was selected as the screenwriter judge, Zhao Xiaoding, the photographer of "The Thirteen Gifts of Jinling", was selected as the photography judge, and Gu Changning was selected as the sound effect judge.

Original title: Will the selection of stars such as Feng Xiaogang and Shiguang website film editors into the Oscar jury bring us closer to the golden statue?

Foreword: I have won several Nobel Prizes, and the Oscar judges have also included Chinese and China media. Are Chinese films far away from the Oscar Golden Statue?

Recently, the Academy of Motion Picture Arts and Sciences (AMPAS) announced the list of new members for 2017, with a total of 774 new members. This time, the number of new members has become the highest in history, and it has also created the highest number of Chinese-speaking filmmakers joining the Oscar jury.

Maggie Zhang, Jiang Wen, Liu Jialing, Fan Bingbing, and Yen Zidan were selected as the actor judges, Chen Kexin, Xu Anhua, and Du Qifeng were selected as the director judges, Feng Xiaogang was selected as the screenwriter judge, Zhao Xiaoding, the photographer of "The Thirteen Gifts of Jinling", was selected as the photography judge, and Gu Changning was selected as the sound effect judge. Not only that, Afrat Spalding, the media editor of the Los Angeles office of China film media portal Shiguang, stood out from tens of thousands of competitors and was successfully selected for the Oscar jury.

Although the lineup of Chinese filmmakers invited to join the Oscar jury this year is large, this is not the first time that Chinese filmmakers have joined the Oscar jury. Among the new members of the Academy of Motion Picture Arts and Sciences in 2016, Chinese-language filmmakers such as Hou Xiaoxian, Jia Zhangke, Wang Bing, Bao Dexi, Pan Hengsheng, and Zhao Fei are among them.

Being selected as an Oscar judge is really not that simple.

Many people think it is easy to be selected as an Oscar judge, but it is not-remember our shortcomings in the Nobel Prize and the Oscars?

The reporter understands that unlike the public selection awards and the media selection awards, as the oldest, most well-known, and internationally renowned Academy Awards, the organizer is the Academy of Motion Picture Arts and Sciences of the United States. It is a non-profit organization composed of professionals from the film industry. Its review body and selection rules are relatively fair, fair and open. The insistence on selection by industry insiders and years of quality accumulation of awards also ensures the professionalism and gold content of its awards from a perspective.

Therefore, although the Academy of Motion Picture Arts and Sciences recruits new judges every year, its judges must be practitioners in the film industry and have special achievements in the film industry. Indicators such as their talents, industry popularity, industry honors, and contributions to the film industry should be measured. You can only join the club after receiving an invitation from the competent committee. It is an industry award where experts see the way.

However, China has so many Chinese-language filmmakers selected for two consecutive years. On the one hand, it is due to the continuous increase in the number of jury members and the tendency of new members to diversify in recent years. The main reason comes from doubts about the "all-white storm" of the Oscar Awards. At the 87th and 88th Oscars, all white actors were nominated for the Performance Award, which triggered heated discussions in the media and the public about the credibility of the Oscars. The Oscars were criticized as "old (elderly), white (white), male (male)" awards.

So in 2016, the Academy of Motion Picture Arts and Sciences introduced new reforms to the jury structure and voting rules, increasing the proportion of non-white members and female members, and attracting more diverse filmmakers to join. At present, nearly 7000 members from 59 countries and regions have been recruited to participate in the judges. The proportion of female members has exceeded 29%, and non-white members has exceeded 13%. The large team of judges with diverse cultural backgrounds is an important source of credibility and influence for the Oscar. Therefore, innovation is the only way to maintain the value and credibility of the awards and attract more diverse jury members.

On the other hand, it shows that the Oscars and international films recognize the contributions of Chinese filmmakers in films in recent years. At the same time, editors of China's film media portal Shiguang were invited to join the judges series, which has another profound meaning-international films and even media recognize that the professionalism, fairness, and understanding of films of China's film media have reached the same level as the international ones.

However, when the editor of Shiguang Network was selected as an Oscar judge, there were a lot of doubts on the Internet. The reporter concluded that there were two points:

1. The editor selected was a foreigner, not China;

2. He was selected as the judge through his own efforts and had nothing to do with Shiguang Network;

According to the reporter, Alvert Spalding is the head of Shiguang Network's Los Angeles office and assisted CEO Hou Kaiwen in building Shiguang Network's current office in Los Angeles. He has always been engaged in film media editing. Although he is very capable, he is also presented through Shiguang Network. On the contrary, while providing Alvert Spalding with job opportunities, Shiguang also fed back his certain abilities. After all, the forces are mutual.

The company builds a platform and employees can perform freely. In this fully empowered era, a person is fully "empowered" by the platform and achieves results. It should be said that employees and the platform achieve each other.

Alvert Spalding as an individual and Shiguang as a whole are inseparable no matter what. This also reflects one point to a certain extent: with this level of editing, the quality of the platform can be imagined-it can even be said that the Oscar recognized Alvert Spalding, but also recognized the China film media he worked for.

Although it is a pity that no China editor has been selected this time, at least this is an important opportunity for Chinese film media, because while editors penetrate Oscar, the values of Time Network will also indirectly or even directly penetrate it, and transmit more information about the international film industry back home. In this way, its value is self-evident.

Therefore, what we need to do is not to provide a bucket of cold water immediately, but to give them more encouragement and affirmation. The road must be taken step by step. I believe it will not be long before China film media editors will cross this threshold like Chinese stars.

In

addition to the foundation and contribution of Chinese-speaking filmmakers themselves, the growing strength of China film market is also one of the reasons for the improvement of the voice of "China films" in the Oscars and the international film market.

Nowadays, the downward trend in the international film market, including North America, is very obvious, and China Railway is no longer the only one-it has long been penetrated by China. In recent years, a large number of China film companies and capitals have entered the international film market, including new traditional + Internet film companies such as Wanda and Alibaba Pictures, surrounding overseas from various aspects such as capital, resources, content, production, and peripheral product development.

- From an industry perspective, the influence of China's voices represented by Wanda, Alibaba, Tencent, etc. in Hollywood is growing.

Wanda Films: Give full play to its strong financial strength, buy, buy, and acquire Hollywood.

Alibaba Pictures: Focus on content and then slowly penetrate into Hollywood. Since then, he has successively cooperated with international film companies in international films such as "Mission Impossible 5: Mysterious Land","Teenage Ninja Turtles 2" and "Star Trek 3: Beyond the Stars", and participated in Hollywood companies Amblin and others.

There are many similar companies...

Gather sand into towers and arms into fur. As China's film power increases overseas, it will gradually affect and change the international film landscape.

--From the box office perspective, the China market has become the "savior" of Hollywood films. The big cake of China's film market is a hot spot with rich value and growth space for international films that have repeatedly failed in the North American market and overseas. According to data from Mtime. com, take "Transformers 5" as an example, the box office will reach 1.4 billion yuan in 10 days after its release, which has already exceeded the domestic box office in the United States; The box office of "Bloody Hacksaw Ridge" in China was approximately 426 million yuan. Chinese audiences contributed 57.5% of the overseas box office of the film. Its North American box office was approximately 64.6 million US dollars; the Oscar for Best Picture "La La Land" received 136 million US dollars in North America, and the Chinese box office reached 250 million US dollars... Almost all Hollywood blockbusters must consider the preferences of Chinese audiences, which is also one of the trends in the global film industry in recent years.

In order to quickly integrate into the China market, in addition to good content, it is more about understanding China's local territory, rules, and circles. The selection of Oscar judges from the East can better solve these problems-Hollywood is a master of global film commercialization, and it is imperative to make content adjustments for the largest "ticket pool."

Coupled with the unremitting efforts of Chinese filmmakers, the international film industry has to pay attention to the China film industry from many aspects such as market, talent, and influence.

What is behind being selected for the Oscar judges?

So, does the selection of Chinese stars and editors of China's film media portal Shiguang mean that we can sprint for the golden statue?

At present, it seems that the Chinese-language filmmakers invited to join the Oscar judges are all professional judges of the branch jury, covering actors, directors, screenwriters, photography and other categories. As an Oscar judge, you not only have valuable voting rights, but you can also learn more from it.

Actors: Watching a large number of films before voting will give you more opportunities to get in touch with and understand the performances of outstanding actors around the world.

Directors, screenwriters, photographers, etc.: Have the opportunity to access diverse materials and creative techniques to enrich your knowledge of China film methodology.

Media editing: You can deconstruct more film knowledge from many aspects and provide it to global viewing through the Shiguang media platform.

It can be said that joining the most prestigious film award judging body in the world, in addition to the precious voting rights, more importantly, the opportunity to understand the operation and selection rules of the international film market, and sow it in the world through media channels such as Shiguang. com, allowing industry personnel to have an international perspective.

Not only that, being selected for the Academy Awards will also ferment in three aspects

-the voice and influence of the Chinese film industry will continue to rise. As mentioned above, China capital is infiltrating the international film market, and international films have to pay attention to the China film market. Coupled with the rights brought by Chinese stars and media portals after being selected as Oscar judges, it will increase the overall voice of Chinese movie coupons and will continue to drive the international influence of the entire Chinese film.

_A powerful boost to the internationalization of Chinese-language films. Although Chinese films have long been shortlisted for the International Film Awards and won awards, the internationalization of Chinese films is not yet fully mature in terms of volume, mode and achievements. Now we can have more opportunities to participate in the ecosystem of international film production and awards, which means that we have entered the circle of international games and can know its rules and norms. In the future, Chinese films will certainly go further and deeper on the road of internationalization.

--The significance of cultural export is self-evident. In recent years, the country has been advocating the Belt and Road Initiative, and movies are undoubtedly the best export channel. Today, behind the selection of Oscar judges, there will be communication between people, people and institutions, people and the international market; between film works and people, institutions, and the international market. In this way, it will be easier for China culture to export overseas. This far-reaching value is far more important than just winning awards.

Epilogue: There are no roads in the world, but as more people walk, there will naturally be roads. The reason is the same. There are more Chinese Oscar judges, more thorough understanding, and more knowledge. Naturally, there will be an Oscar.

Editor: Mary