Digital Kingdom Xie An: VR movies will take some time to popularize and have more prospects in the fields of film trailers and education

As a pioneer in the industry, Xie An, CEO and Executive Director of Digital Kingdom, bluntly stated yesterday that there are various chaos in the VR industry and even questioned the effectiveness of many companies "doing PR (public relations) under the title of VR companies." In fact, due to the limitations of many factors such as hardware and content, current VR applications are very limited. However, Xie An also believes that VR has great prospects in the fields of movie trailers and education.

Original title: Xie An, CEO and Executive Director of Digital Kingdom: VR movies will take some time to popularize and have more prospects in the fields of film trailers and education. From the fact

that VR was included in the composition theme in the recent Chinese college entrance examination in Zhejiang Province, we can see how popular it is at the moment. The capital market with the sharpest sense of smell will naturally not miss such hot spots. For a time, VR concept stocks sprung up like bamboo shoots after rain. Compared with many listed companies that use the VR concept to market value, Digital Kingdom, a company listed on the Hong Kong Stock Exchange, which has been deeply involved in special effects technology for many years, obviously has more say.

As a pioneer in the industry, Xie An, CEO and Executive Director of Digital Kingdom, bluntly stated yesterday that there are various chaos in the VR industry and even questioned the effectiveness of many companies "doing PR (public relations) under the title of VR companies." In fact, due to the limitations of many factors such as hardware and content, current VR applications are very limited. However, Xie An also believes that VR has great prospects in the fields of movie trailers and education.

Currently, VR applications are limited under the heat

. In 2014, Facebook's acquisition of Oculus attracted a lot of market attention to the VR industry. In fact, in 2013 before that, Digital Kingdom began to experiment in the field of VR."Our first content was a horror movie, The Walking Dead, which became a sensation in the industry after it was done." According to Xie An's description, after the experience,"the big man cried like a little girl."

"At the time, we didn't realize that we were really entering virtual reality, but we just thought it was fun." Xie An said that the subsequent experience strengthened his deep cultivation in the VR field.

"There is a very famous elderly man in the United States who was born without limbs and only half his body. He came to our company for a ten-minute VR experience, but when everyone was crying, he was very calm." It was this elderly man who brought Xie An unprecedented touch."Finally, he said," So this is how walking feels. "

When technology not only brings progress, but also truly changes people's lives, the significance of VR has surpassed the product itself. At this time, Xie An suddenly realized that this would be an epoch-making product.

The keen capital market quickly captured business opportunities in the VR industry, and a number of companies with VR labels emerged. However, in Xie An's view, limited by content and technology bottlenecks, VR applications are currently limited under the popularity. Regarding the application of this technology in movies, Xie An admitted that "it will take time to popularize movies."

Xie An introduced that five of the six major production companies in the United States have discussed with the Digital Kingdom whether VR can be carried out to the next stage of movies. However, since the hardware has not yet kept up, it may take some time for the application of movies, but the trailer can be used. In addition, the application of VR in the field of education is also promising.

Xie An, a VR practice in the Digital Kingdom

, said: "I think the Digital Kingdom is very lucky. When everyone talks about VR production, it's just a change of left hand for us."

Xie An's confidence is not unreasonable. He has won 4 British Academy of Film and Television Arts Awards, 9 Academy Awards, 13 Cannes Advertising Awards, and 36 Creo Advertising Awards. As a special effects production company for famous Hollywood films such as "Titanic" and "Rejuvenation" The Speed and Passion "series, the Digital Kingdom has unique VR genetic advantages.

Since the beginning of this year, Digital Kingdom has cooperated with LeTV, Youku, Warner Music and other companies to deploy in fields such as panoramic sports event live broadcasts, VR short films, and virtual reality concerts. In addition, Digital Kingdom, together with Youku and Yixing Media, a subsidiary of well-known artist Huang Xiaoming, China's first VR drama short film "Black Fairy Tales", also participated in the Shanghai Film Festival.

However, it cannot be ignored that the financial situation of the digital kingdom is not as bright as its "VR gene". The reporter reviewed the company's 2015 financial report and found that Digital Kingdom, which divested its traditional trading business and focused on developing its media and entertainment business, had a pre-tax loss of HK$179 million. It is worth noting that the sales of goods (metal scrap trade), which accounted for 37% of the company's main business revenue in 2014, has been completely divested, and the entertainment business revenue accounted for approximately 99% of the 2015 revenue.

Editor: yvette