Rumors of retiring CEO are self-defeating. Gu Yongqiang speaks: The era of pure video media is over

At the 2016 Heyi Group Open Ecology Conference held on September 10, rumors that Heyi Group CEO Gu Yongqiang stepped down as CEO of Heyi Group collapsed. At the press conference, Heyi Group President Yang Weidong teamed up with Sina Weibo CEO Wang Gaofei and UC Vice President Chen Shi announced the establishment of the "Video Entertainment Alliance".

Original title: Unity Gu Yongqiang: Content and production will enter an era of national participation.

At the 2016 Unity Group Open Ecology Conference held on September 10, Unity Group CEO Gu Yongqiang delivered a keynote speech. He said that starting from 2015, the cultural and entertainment industry is entering a golden age of explosion in the next ten years, and content and production have entered an era of national participation.

Gu Yongqiang also said that in the next ten years, the three trends of VR, AR, and MR will occur successively and iteratively, and will create many opportunities. The video industry will enter the era of "full-screen means no screen", and the era of pure media for video has ended.

Previously, it was reported that Gu Yongqiang would step down as CEO of Heyi Group, but Heyi had denied this news.

At the press conference, Yang Weidong, President of Heyi Group, joined hands with Sina Weibo CEO Wang Gaofei and UC Vice President Chen Shi to announce the establishment of the "Video Entertainment Alliance". The major alliance will conduct data docking at the bottom level and rely on the high-quality content, social communication and algorithm recommendation capabilities of the three major platforms to enhance user experience. Yang Weidong said: "This alliance will realize content connectivity, interaction connectivity, relationship connectivity, account connectivity and algorithm connectivity, forming a complete linkage ecological matrix."

The following is the full text of Gu Yongqiang's speech:

Good morning, directors and agents of the Bureau of Maritime Intelligence. Welcome to the 2016 Heyi Group Open Ecology Conference. We held our first Open Ecology Conference on August 6, 2015. At that time, we We have made a one-year or even ten-year prediction of the industry development trend around the entertainment industry. In fact, this year's theme is "Together". When you see the invitation to today's conference, why is it on Saturday? Why are you here? Why are you here? When everyone comes to this place on the weekend to come to our ecological conference, you may want to hear about some development trends in the entertainment industry, or you may want to know about the integration of the entertainment industry in the self-channel and the entertainment industry, especially in April after the company was privatized with Ali. It may also be that you hope to communicate with each other, learn from each other, and absorb oxygen from many other partners in the ecosystem. No matter what your thoughts are and why you came here, I believe that everyone will gain a lot today.

First of all, from the perspective of development trends, we shared several views with you at the first Ecological Conference.

1. Starting from 2015, in the next ten years, the cultural and entertainment industry is entering a golden age of major explosion. In the prediction of three latitudinal trends around content, user platforms, and monetization, we identified content and production at that time. It has entered an era of national participation. In this era, with the changes in technology, the rise of the post-90s and post-00s, people's habits, including the maturity of all industries, We believe that the "era of national participation" has arrived. In 2016, we saw that it was indeed the case. Since the rapid rise of channels, including the hot topics of "Internet celebrities" and "national live broadcasts" in the industry, including many popular Internet coms, online dramas, etc., have all witnessed the era of the rise of online content. Like the Amazon at our first ecological conference, we saw the emergence of many new species. This was our judgment at the time.

2. From the perspective of user platforms, we propose that in the next ten years, the global Internet will enter the era of "full-screen or screenless". From the time when we were founded in 2005 to the era of truly multi-screens in 2015, we have seen In the next ten years, we will continue to evolve. We believe that by 2025, whether it is VR virtual reality, AR enhanced reality, or mixed reality MR, these trends will unfold one by one in the era of full-screen or screenless. As you can see in the field of VR in 2016, many VR companies around the world are promoting the development of this industry, including VR is also a hot topic in China. We can see that the trends from AR and MR are more fundamental and revolutionary changes. We believe that in the past ten years, these three trends will occur successively and iteratively, and will create many opportunities.

3. The era of pure media for video has ended. How to understand this? The era of pure media is a "one-to-many" era. The pure media model in which content is the main focus and advertising is the main source of income has been changing. Whether it is from user habits, including changes in technology and content production, it will enter a many-to-many era where you can constantly watch, play and participate. As well as in terms of diversification of user revenue. Last year, we shared with you the "Top Ten Weapons" in our channel, and we saw obvious changes in terms of monetization. In 2016, our top ten weapons went beyond the advertising latitude of hard and broad-content marketing, and many user incomes were rising. On this point, we joined forces with Alibaba Ecology, whether it is e-commerce, finance, etc., which produced many synergistic effects. Therefore, in the pure media era, various possibilities can be created through synergy. The industry trends mentioned a year ago are already unfolding in a golden era.

In this kind of development, if we say, the era has arrived when the true content we predicted at that time was not as happy as everyone else. In the first half of 2016, we saw very hot trends, such as Internet celebrities, AR, VR, and live broadcasts. These are all hot topics for everyone. But has everyone noticed? In the second half of this year, it seems that the wind direction has changed a little. It seems that there are some cracks in public opinion in this industry, and there are some uncertain factors between these fields.

Take live broadcasts as an example. In August, Weidong and I released Youku and LIVE live broadcasts, when the word "live broadcasts" was very popular in the first half of the year, there were many complaints in the second half of the year. The content of national live broadcasts was very single, and this popularity seemed to be relatively difficult to last for a long time, and its monetization was relatively limited. Live broadcasting is a trend that everyone is paying attention to. Everyone is also reflecting on it. They feel that this field must be upgraded. Breakthroughs must be made in content, community, and ecology to produce a real breakthrough in the live broadcast world. Therefore, we can see that this industry is changing. If we say that at the first Ecological Conference last year, we saw the emergence of various species-the Amazon world. We believe that this year we enter a new era-the ocean world. It is a time when we can surf, the world is changing, and it is an era when waves wash away. In such an era, we must adapt to this environment, because only the fittest survive. There are many opportunities in the ocean world, rich ecology, and many undercurrents, storms, etc. How to overcome such a changeable environment? It is also the topic we want to share with you today.

How should we position ourselves when we move from the forest world to the ocean world and the underwater world? Who do you wish you were? This is a very important topic. Want to be a small fish or a lonely big fish? I hope to live quickly in the fish. We judge that small fish cannot survive in the ocean, and a big fish also lives very hard. Only when everyone interacts inside the fish can we survive together and succeed.

In such an era, what do we want? Here, when we were communicating with the unified team within a year and many ecological companies on our own channels, we summarized three directions, name, profit, and ability. This focuses on the ability to publicize and monetize, and various backstage functions to work together to "empower". How can we work together and empower in the ocean world today? This is important.

Weidong will share with you very good news on publicity and dissemination. Gu Sibin will share with you the progress in realization mode, as well as empowerment in big data, college, service system and other aspects. This afternoon's conference will focus on the theme of empowerment. In addition to our own platform, what is very important in this empowerment is the empowerment invested in the first ecological conference. We just started investing in five projects. At that time, we invested in "Luo Ji Thinking" and "Rampage." This year, we jointly invested in Ali and "Luo Ji Thinking"(1033), resulting in many successful cases in the industry. Some companies invested in cooperation this year, such as "Mars Intelligence Agency" and "Great Craftsman," are all companies we invested in this year. There are quite a number of companies we invest in. From the realization mode, including the content explosion, we continue to expand around ecological companies. We have invested in 30 companies, with a total investment of 1.2 billion yuan. We hope to continue to create hot money with our ecological partners and investment partners, continue to create the most innovative publicity and monetization models in the industry, and only by working together to empower us can we succeed.

What does success look like? We give it a definition today. This definition is "red goldfish". The T-shirt I am wearing today is red with two fish on it. What definition is this? Red is easy to understand. It means popularity. It must have the ability to publicize and publicize. When empowered, it must have strong ability. Gold is monetization, why fish? When we do entertainment, we must be a capable fish. Only by having the ability to become popular in publicity and publicity can we realize that we can become a red goldfish and develop better in the ocean world.

How to survive in the sea world? Success is important, but we must first survive. This is the bottom line. At the same time, we believe that in the current world, only "harmony" can survive, only "harmony" is suitable, and is suitable for the current ocean world. "The survival of the person who works together" is an issue that everyone must consider in every cultural ecology today. To adapt to and adapt to the current era, we must-integrate. This is not just in China. To analyze the world's Internet industry, it has entered the GAFAT era. Now, in the Internet's hundreds of billions of dollars, you can see Google, Amazon, and Facebook in the United States, and Alibaba and Tencent in China. Add up to GAFAT. Now is the norm. In this era, if everyone wants to win, they must consider cooperation.

In April, we also integrated the Ali ecology into the privatization of Unity. There are not many ecologies to choose from, so we must be cautious. There were three elements when we thought about it at the time. 1. Diversity. 2. Complementarity. 3. Forward-looking. Summarize Ali's ecology, starting from e-commerce and finance, and entering the cloud computing, big data and logistics systems. After Ali's listing, it has been involved in entertainment and health. Focusing on the above three aspects, Ali is the best we have found. Partner. Now that we have entered the era of survival of unity, unity has entered the Ali ecosystem, which is not only good for unity, but also the best for all unity partners. Such publicity capabilities, content capabilities, and monetization capabilities have been demonstrated.

Oceanic Intelligence Agency, let's go see why we're here? It is very simple to answer, come for "integration". Cooperation has three meanings: first, the person who works together will survive; second, working together to empower; and third, win-win cooperation. Only by doing these three things can you become a red goldfish that flies out of the ocean world.

Editor: vian