Chinese Online's loss in the first quarter may reach tens of millions of IP film and television turned into a new way for profit

Although Chinese Online said that the company's operating income fluctuates seasonally, its revenue in the first half of the year was low. However, Chinese Online, which started as a digital publishing business, has actually begun to start a business integrating IP film and television through a series of layouts.

Original title: Can Chinese Online use IP film and television to boost performance On

April 9, Chinese Online released a first-quarter performance forecast showing that the company expects to achieve operating income of 109 million to 124 million yuan from January to March 2017, a year-on-year change of 50% to 70%; Net profit attributable to shareholders of listed companies ranged from-10.0322 million yuan to-6.4493 million yuan, a year-on-year change of 30% to 55%. Although Chinese Online said that the company's operating income fluctuates seasonally, its revenue in the first half of the year was low. However, Chinese Online, which started as a digital publishing business, has actually begun to start a business integrating IP film and television through a series of layouts.

Since the beginning of this year, Chinese Online, which has reached cooperation with film and television companies such as Wanda Film and Television, Tangde Film and Television, and Shengtang Times, is still active in the film and television field. On February 15, Tianjin Chinese Online, a wholly-owned subsidiary of Chinese Online, planned to invest 10 million yuan to establish Horgos Chinese Light Shadow Culture Technology Co., Ltd. to invest in film and television, creation and production; On March 19, Chinese Online planned to invest 110 million yuan in the TV series "Huang Quan". This ancient costume historical drama based on the world's Guiyuan novel "Huang Quan" is expected to start in May and be released and broadcast in 2018. Chinese Online said that "Huang Quan" has a high popularity among fans, has a strong response from previous market surveys, and has good film and television development prospects, which is in line with the company's film and television business development strategy.

With the continuous development of the film and television industry, IP has received increasing attention, and companies in publishing, games and other fields with high-quality IP resources have become the "hot cakes" that film and television companies are vying for. As the first stock in digital publishing, Chinese Online naturally has great advantages in IP reserves. According to public information, Chinese Online owns more than one million digital content resources and has more than 600 signed copyright agencies. In addition, Chinese Online also has Internet literature platforms such as 17K Novel Network, Tangyuan Creation, and April Day. Years of experience have allowed Chinese Online to better understand what kind of literary IP can gain market attention. On this basis, by negotiating with relevant authors and publishers of content resources on film and television adaptations, the industrial chain can be further extended and stimulated. Greater value of IP content.

"Although Chinese Online has formed an industry position in the field of digital publishing, in the film and television industry, if there are no professionals operating it, IP film and television also carries great risks." According to Wei Pengju, dean of the Institute of Culture and Economics of the Central University of Finance and Economics, IP is currently being overheated, and some companies are also blindly buying IP. The market is being pushed too high, forming a bubble, which to a certain extent causes false prosperity. At the same time, the formation cycle of good IP works is uncontrollable, IP themes are affected by the market and policy environment, and there are also many uncertain factors. If Chinese Online does not have a sound business model to support it in the process of IP film and television, it will bring obstacles to the development of the film and television sector business.

In the eyes of practitioners, having IP is an advantage, but whether IP can be successfully transformed into works in other fields such as film and television depends on whether the relevant companies have sufficient capabilities. Although IP film and television is booming, the audience's production requirements for film and television companies and the standards of film and television works are gradually improving. "The film and television industry requires professionalism very much. This professional ability needs to be gradually improved through going deep into the industry and participating in relevant projects. If Chinese Online wants to further boost its performance through IP film and television, in addition to enhancing the company's core competitiveness, it can also be used as a springboard to deploy it in pan-entertainment fields such as film and television derivatives to reduce the limitations of business expansion." Wei Pengju emphasized.

Editor: Nancy