Beijing Culture rose more than 8% at the opening ceremony, guaranteed a guarantee for the hit "Wolf Warrior 2"

Behind the popularity of "Wolf Warrior 2", Beijing Culture, which promises to guarantee its guaranteed release, has become the largest beneficiary. On July 31, Beijing Culture went to a one-word limit, closing at 16.5 yuan/share, an increase of 10%.

In early trading today, Beijing Culture continued to open higher, once hitting the daily limit. As of press time, it rose 8.55% to 17.91 yuan. The turnover was 555 million yuan.

The box office of one billion yuan in four days. While the movie "Wolf Warrior 2" completely ignited the summer period of the movie market, it also ignited the stock price of Beijing Culture!

"Wolf Warrior 2", directed and starred by Wu Jing, can be regarded as the first hit domestic film after the Spring Festival. It opened at 8 p.m. on July 27. The box office score exceeded 100 million on the first day and 213 million yuan the next day. The box office on the next weekend exceeded 300 million yuan. According to statistics from the Yi En Film Think Tank, the single-day box office of "Wolf Warrior 2" reached 362 million yuan on July 30, surpassing the single-day box office of "Journey to the West to the Demon" of 355 million yuan. It has become the single-day box office champion of domestic films. As of 7 pm on July 31, its cumulative box office has reached 1.182 billion yuan.

Behind the popularity of "Wolf Warrior 2", Beijing Culture, which promises to guarantee its guaranteed release, has become the largest beneficiary. On July 31, Beijing Culture went to a one-word limit, closing at 16.5 yuan/share, an increase of 10%. In fact, since July 27, the day "Wolf Warrior 2" was released, Beijing Culture, whose stock price has been depressed, has started to rise against the trend. By the close of trading on July 31, its cumulative increase has reached nearly 22%.

Previous announcements showed that Beijing Culture had promised a guaranteed box office of 800 million yuan for "Wolf Warrior 2". As of press time, the box office of "Wolf Warrior 2" had reached 1.182 billion yuan. So how much benefit can "Wolf Warrior 2" bring to Beijing culture?

A person from the Beijing Culture Secretariat Office told reporters: "Currently, our business departments are all on roadshows below. Specific forecast data are not yet available, but they are all quite optimistic. Of course, the specific benefits ultimately depend on the market."

On the evening of July 31, the Beijing Cultural Announcement showed that the box office revenue of "Wolf Warrior 2" had exceeded 50% of its 2016 operating income. Including Huachuang Securities, Guangfa Securities, Pacific Securities, etc., all predicted the box office results of "Wolf Warrior 2" to more than 1.5 billion yuan, and Huachuang Securities even gave a market forecast of 2 billion yuan. Based on this calculation, Guangfa Securities estimates that "Wolf Warrior 2" is expected to contribute more than 60 million yuan to Beijing culture.

Editor: Xiongwei