Disney-themed investment quietly heats up three main lines of gold mining potential bull stocks

Market participants said that in 2016, Shanghai Disney is gradually opening. If Disney organizers or relevant official media announce information such as the opening time, it may trigger continuous theme investment opportunities.

On January 5, Shanghai Disney Resort announced its first "menu" for performances in the park. Original Disney characters blend with traditional China styles to form a variety of cultural activities in the theme park. Under the influence of this news, in the secondary market, Hals and Little Swan A have seen significant changes in recent days. These two stocks have increased by 20.65% and 17.54% respectively in the past three days, significantly outperforming the market during the same period.

In this regard, market participants said that in 2016, Shanghai Disney will gradually open. If Disney organizers or relevant official media announce information such as the opening time, it may trigger continuous theme investment opportunities.

Public information shows that Shanghai Disneyland will cover an area of 390 hectares. In terms of scale, Shanghai Disney is the third largest project after Florida in the United States and Paris in France; currently, the total investment has increased to about US$5.5 billion. As a top international theme park, Disneyland itself will undoubtedly generate a large number of passenger flow, which will have a great driving effect on cultural tourism consumption around the location, thus becoming a powerful engine for promoting local economic development. For example, the Paris Disneyland Resort has annual revenue of US$435 million.

In fact, referring to the 2010 World Expo, we can find that its driving effect on related industries in Shanghai is also very obvious. Therefore, the market is also full of expectations for the positive impact of Disney's opening on A-shares. Many brokerage analysts predict that the number of tourists in 2016, the opening year of the park, may exceed 16 million. The World Expo has caused explosive growth in the number of tourists received by Shanghai, and the peak passenger flow record has not yet been surpassed. From May to November 2010, when the Shanghai World Expo was held, the park received more than 70 million tourists, and pushed up the annual total passenger flow of Shanghai City by more than 43%. The number of tourists and growth rate throughout the year both reached historical records.

So, how should we lay out the relevant beneficiary stocks? In this regard, Guotai Junan believes that from the following three dimensions, Jielong Industry, Zhonglu Shares and Jinjiang Company will be the first to explore the Shanghai Disney-themed opportunities.

Main line 1: Companies with equity connections. Shanghai Disney is jointly invested by China Shanghai Shendi Group and Disney Company of the United States. The companies with equity links are mainly listed companies under Shanghai Lujiazui Group (accounting for 45% of the equity), Shanghai Jinjiang International Group (25%), Shanghai Wenguang Group (20%) and Shanghai Bailian Group (10%). Beneficiary stocks include Lujiazui, Jinjiang Investment, etc.

Main line 2: Companies that directly benefit from the impact of Disneyland's economic radiation effects. Including companies in the real estate, transportation, tourism, commercial retail and other industries driven by beneficiary investment. Including China Eastern Airlines, Shanghai Airport, Shentong Metro, Johnson & Johnson Holdings, Jinjiang Investment, Yuyuan Mall, etc.

Main line 3: Companies that have strategic cooperation or franchise rights with Shanghai Disney or Disney Company. These companies will use Disney's brand effect to enhance the company's corporate image and indirectly benefit from the Shanghai Disney project. For example, Hals, Little Swan A, etc.

Editor: vian