The organizational structure of Oriental Pearl was re-adjusted and the BesTV brand was restarted in 2016

Following the merger of BesTV and Oriental Pearl in May this year, Oriental Pearl officially announced the restart of the BesTV brand on the 24th, and emphasized that all brands will be unified as BesTV in 2016. Ling Gang, director and president of Oriental Pearl, revealed that new changes will take place in the organizational structure of Oriental Pearl in 2015 and will be announced in the near future.

Following the merger of BesTV and Oriental Pearl in May this year, Oriental Pearl officially announced the restart of the BesTV brand yesterday (December 24), and emphasized that all brands will be unified as BesTV in 2016.

At the same time, Ling Gang, director and president of Oriental Pearl, revealed that new changes will take place in the organizational structure of Oriental Pearl in 2015 and will be announced in the near future.

Copyright purchases will exceed 1.5 billion yuan

. According to Linggang, Oriental Pearl's annual revenue and net profit attributable to its parent company ensured double-digit growth in 2015. There are more than 8 million OTT(Open Internet-based Video Service) monthly active users., 1 million daily active users of the BesTV APP, BesTV has exceeded last year's profit level in the first three quarters.

Ling Gang said that after half a year of integration, the BesTV Internet media brand has been unified. He said that all Internet media brands will appear as BesTV in the future.

The reporter learned that Oriental Pearl will adopt three major development strategies in 2016: positioning itself to build a new type of Internet media group; using large screens and mobile terminals as entry points to create the first entry point for Internet TV services; and creating an Internet media ecosystem. In order to realize the strategy, Oriental Pearl will also restructure its strategic operation system from five aspects: content, channels, management, platform, and operation.

"In terms of content introduction, we adopt three categories: solo broadcast + live broadcast + premiere. Starting next year, BesTV will create a BesTV Live Show area with concerts, sports events, news events, and lecture halls. It will emphasize SMG(Shanghai Oriental Media Group)'s powerful information, news and financial content on the premiere." Shi Zhiyan, vice president of Oriental Pearl, emphasized.

In addition, He Xiaolan, vice president of Oriental Pearl, also said that in 2016, listed companies will invest more than 1.5 billion yuan in copyright procurement. Together with SMG copyright procurement, the total investment in copyright procurement will exceed 2 billion yuan.

The organizational structure adjustment was completed within the year

. From the perspective of the industry, the Oriental Pearl, which is actively seeking transformation after the reorganization, is obviously prepared for the construction of the Internet media ecosystem. Oriental Pearl is also joining forces with all parties to jointly deploy Internet TV, and in the future, OTT business will form a two-pronged B2B and B2C pattern.

According to the reporter's previous understanding, in September this year, Oriental Pearl, Zhaochi, Fengxing, Haier and Gome released a super-dimensional ecological development strategy, announcing that the shipment of popular Internet TV will reach 12 million units within three years. It is reported that in 2016, Fengxing will further connect with the media resource system of Oriental Pearl.

Senior industry insider Chen Yu believes that Oriental Pearl has obvious advantages in terms of content, channels, and licenses in doing Internet TV.

Some analysts pointed out that once cooperative alliances are established with hardware manufacturers, market channel providers, technology research and development companies, etc., the strategy of the Oriental Pearl Internet ecosystem will also be quickly implemented.

According to Xu Feng, vice president of Oriental Pearl, since the reorganization, 10 investment and M & A projects have been successfully implemented, with a transaction value of nearly 5 billion yuan. The business portfolio and ecological layout have been further optimized and improved, and performance has been further consolidated. In 2015, in terms of users, content and services, we cooperated with Gehua Cable, Radio and Television Network, Zhaochi Shares, Fengxing. com, Yingfang Sports, Jiaxing Tianxia, Bilibili Pictures, Aidsiqi, ZTE Jiucheng and other companies. Investment and integration have been achieved.

Xu Feng also said that the next strategic focus of Oriental Pearl will also be to accelerate mergers and acquisitions and initially build an Internet media ecosystem.

"The organizational structure will be adjusted again soon. Our organizational structure, the Internet TV business group, the channel operation business group, and the cable TV business group are all vertical products." Linggang said that these three business groups will be integrated to establish a large operation and maintenance system. This work will be completed within this year and must be completed within a few days.

Editor: vian