Who will the introduction of the "New Deal" affect? "Running Man 3" and "If Love" both have swords hanging above their heads

although the Reality Show decree has not yet been revealed, many television stations have privately said that they had received the news six months ago, and some people even said that the" new policy "rumored on the Internet was close. And what kind of butterfly effect will the "live show quasi-New deal" have on the mainland variety market? which of the fourth-quarter variety shows that have been quietly prepared are facing premature death, and which must be improved? Tencent Entertainment interviewed a number of industry insiders to unveil them.

< strong > "here comes the New deal"-< / strong >

< strong > first-line satellite TV has a great influence, and the variety market of second-line satellite TV has blossomed in an all-round way in the past two years, from only 70 variety shows in the year before last to more than 200 quarterly programs publicized this year, which seems to let TV people see the best era of variety.

Last Monday, the news that "the State Administration of Radio, Film and Television will issue a new policy to regulate the Reality Show market" suddenly disrupted the originally "impregnable" mainland variety market.

first analyze it from the so-called New deal regulations. First of all, it is generally believed in the industry that the policy is aimed at "Reality Show", not the entire variety show, and "interviews" and "talk shows" can relax.

secondly, programs that exaggerate the facts, distort the truth, extravagant and grandiose, so inspirational programs with social significance and realistic value can also breathe a sigh of relief.

what is very critical is that a satellite TV can only do one Reality Show in the first quarter. The current variety show, Reality Show dominates the market. Almost all satellite TV stations have at least two Reality Show files in the first quarter. Some variety giants even have more than three Reality Show files in the first quarter. If this policy is implemented, it will affect almost all front-line satellite TV stations.

finally, a Reality Show can only be broadcast one season a year, and it can be replayed no more than twice during the day. It is suspected that stars such as "running Man" (watching online) have been shown seamlessly throughout the day recently.

reporters interviewed a number of satellite TV stations, although they did not specifically receive the written documents of the "New deal." However, everyone said that the wind of the "New deal" had been obtained six months ago, and the "New deal regulations" circulated on the Internet all expressed at least 50% credibility. Mr. Guo, head of a satellite TV, told reporters: "the two core elements of the New deal: 1, the quantity is not allowed to pile up; 2, the content is not allowed to be grandiose and unapproachable." To reflect social value, these two elements are obviously aimed at first-line satellite TV, while second-line satellite TV, which has relatively weak industry resources and economic conditions and staffing strength, supports such a new policy. "

< strong > who does the New deal affect? -- < / strong >

if the news is credible and the "New deal" will be implemented in July, which variety shows originally scheduled to be broadcast from July to December will be affected? What impact will this policy have on the variety industry? The reporter interviewed a number of satellite TV officials and program production companies to analyze the butterfly effect after the "New deal."

< strong > influence 1: multiple programs in Q3 and Q4 need to be adjusted, while running men, falling in love or being restricted < / strong >

from the point of view that "one satellite TV can only do one Reality Show in the first quarter", many satellite TV stations in the third and fourth quarters all need to be greatly adjusted. For example, in the late third quarter, Zhejiang Satellite TV will launch four Reality Show programs: "Challenger Alliance", "12 Top Taste" (online watching), "Secret Room of the Stars" and "good Voice (online watching) 4". In Jiangsu, there are also three programs of "True Hero", "Top Gun Lingyun" and "the King of masked songs", as well as three Reality Show programs such as "I went to School", "extreme Challenge" and "report Coach" of Oriental Satellite TV. Even second-tier satellite TV, such as Shenzhen Satellite TV, will launch four Reality Show programs.

while the "confusing the real with the fake" program mentioned in the policy, some industry insiders are suggesting that the star emotional programs, which makes Hubei Satellite TV's "if Love" at the end of the third quarter immediately hang a sword over its head. Sichuan Satellite TV "Let's Crossing" feels very dangerous from its name, and may need to adjust the mode to the content.

Zhejiang Satellite TV, which plans to launch nine Reality Show files in the fourth quarter, has no intention of becoming a "seriously dangerous family". According to industry insiders, "running Man 3" has been silently shifting and is likely to move to the first quarter of 2016. And the other eight programs are also premature death, snow hiding.

producer Li Xin said, "programs that show love to the poor like 'running Man' or 'Let's fall in Love' have become the focus of SARFT. If you want to survive, elements such as' positive energy 'and' social value 'must be added to the content.

< strong > influence 2: the plain person Reality Show model can be developed, and the star price has been adjusted

"six programs are all plain Reality Show, and none of them is an all-star lineup. Recently, at various meetings, the leaders of the General Administration have also conveyed to satellite TV the spirit of" adding elements to the lives of ordinary people. " Even the reason for the suspension of "Let's fall in Love" is said to be "hoping to see plain people fall in love." although the news has not been confirmed, the subsequent recruitment order issued by Jiangsu undoubtedly confirmed the previous rumors.

Mr. K, head of program research and development for a satellite TV in Southeast China, also said: "the current variety show has reached a state where no stars are not crazy, and the all-star lineup is undoubtedly contrary to the original intention of the'no luxury 'and' approachable 'policy required by the General Administration. If the new policy is issued, it will be very difficult to see the all-star lineup again, and the star pay will be adjusted at the same time. "

but Mr. K believes that," the current viewing habits and market factors determine, in fact, can not reach the vegan, but only in the program mode to make a reasonable mix of vegetarians and stars, this program model also needs to be developed by TV people. "

according to Mr. K, "the addition of Reality Show to the element of vegetarian people has been reported by satellite TV earlier, such as Jiangsu's" true hero "is the grassroots of star competition, and Shenzhen Satellite TV's" come on bridegroom "is also a mock vegetarian wedding."

< strong > impact 3: at the turning point of the big waves, the shanzhai team can rest < / strong >

A challenging program director Mr. Z believes that the phenomenon of the mainland variety market is that the threshold is too low. "nowadays, the whole camera industry is doing brisk business, and anyone who knows how to hold a camera can shoot Reality Show. As practitioners are mixed, leading to uneven standards of variety shows, the General Administration has further controlled the number of Reality Show, raising the threshold for program production in disguise, but it is not so easy for those copycat teams and those who just want to make money. Mr.

Z also revealed, "because the pseudo-prosperity of variety shows has led to the influx of capital from many industries, they think that the variety market is full of gold, and these unprofessional teams, although they do not know how to do it, are rich and have the means. Recently, this phenomenon is very star. They can easily invest 200 million yuan. If they have money, they can fight for stars and hype capital, and if they have money, they can be lazy to buy foreign copyright. This will undoubtedly harm the interests of those who do the program in a down-to-earth manner. "

Li Xin also believes that "the new policy of the General Administration is undoubtedly to clean up the market and clean up the door."

< strong > impact 4: the double-season broadcast mode is "aborted", and Reality Show may change its name to make a comeback < / strong >

in the second quarter of this year, Hunan, Jiangsu, and Zhejiang all tried the "double-season" mode. In the third or fourth quarter, many second-tier satellite TV stations originally planned to try out the "multi-season model," but if the new policy is introduced, the model has not yet been identified by the market, or it will be left out in the cold by the new policy of the State Administration.

Mr. W, program research and development director of a satellite TV in Northeast China, told reporters, "sometimes there are policies and countermeasures between satellite TV and the General Administration. Although double-season broadcasting is not allowed, many projects have already begun to develop programs, funds and manpower have been invested, and even some advertising investment has been done. In order to reduce losses, various companies will naturally find solutions."

according to Mr. W's analysis, "the definition of Reality Show has been discussed in the industry. What is the real Reality Show? outdoor tourism and outdoor challenges count as Reality Show, so is Reality Show inside?" Therefore, the requirement of the General Administration is to do only one Reality Show in the first quarter, but it did not say that it would only do one variety show in the first quarter. Some people will say that I do inspirational programs, or experience shows, talk shows, social practice programs, and so on. "

< strong > comments by industry experts < / strong >

< strong > "Don't panic". After several times of "entertainment restrictions", the trump card is still < / strong >

A program director complained to reporters: "originally, the food in this market is getting worse and worse, and no one in the General Administration has laid off many people, let alone no food to eat." There was a "restriction on entertainment" at that time, and not long ago, there was a "one play and two stars". Before a policy is issued, there will always be people who worry that "they can't live anymore." And the reporter interviewed a number of experts, they all said that do not panic, the total limitation must be shoddy, values problems.

commentator Huang Xin said, "in retrospect, the 'entertainment restrictions' did not depress the entire variety market, but opened up a lot of emotional, outdoor and parent-child programs outside entertainment programs. Regardless of the restrictions, educational programs and health programs, the ultimate goal is to improve and rationalize the industry. " Huang Xin told the reporter that after several times of limited entertainment, the crackdown was a mess, and those good programs and trump card programs were always there.

Liu Mu, an expert in program development, said: "almost all the recent TV programs, from CCTV to local satellite TV, are selling laughter to you and creating hot topics after dinner. Where are the social significance and values? If the General Administration really has a new policy, it will definitely be beneficial to the industry. "

"restriction does not mean strangling" Dr. Leng rime of the World Media Research Center of the Chinese Academy of Social Sciences said that the "quasi-New deal" is to "speed up the pace of survival of the fittest and let market investment and dependence on star artists return to rationality." For those high-quality teams and programs, there is no need to worry too much. High-level TV people can adapt to the development of various program phenomena. "

Edit: yvonne