Ping An Group of China and Yi En jointly released the "White Paper on the Integration of Pan-Entertainment and Financial Industries"

At the afternoon "Outlook·Future Capital" branch venue, Shao Huan, brand manager of Ping An Group of China, released Ping An of China's "White Paper on the Integration of Pan-Entertainment and Financial Industries."

Focusing on new developments in the pan-entertainment industry and exploring new trends in pan-entertainment integration, the 2016 China Pan-Entertainment Innovation Summit hosted by Art was held as scheduled at the China World Hotel on November 29. This year's summit has the theme of "Touching the Future". Within two days, four major venues and a special event for the promotion of the Arts and Arts Fair will be dedicated. The venue will include a total of 13 roundtable discussions and 30 wonderful speeches. After six years of development, the Arts and Entertainment Summit has become an important platform to focus on industry hotspots and explore future trends. ENAwards has also become the most authoritative pan-entertainment award in the industry.

At the afternoon "Outlook·Future Capital" branch venue, Shao Huan, brand manager of Ping An Group of China, released Ping An of China's "White Paper on the Integration of Pan-Entertainment and Financial Industries." Shao Huan said that the integration of Ping An's entertainment industry has the following two considerations: one is the change in the rejuvenation of the customer base, and the other is the change in Ping An's customers and the entire industrial environment. In the white paper released this time, Ping An mainly discussed two issues. One is what participation in the finance and financial fields can bring to pan-entertainment and entertainment and the industry. The other is to look at the entertainment industry and pan-entertainment industry in the reverse direction. Industry resources, what can they bring to financial companies. Ping An summarized two keywords for what finance can bring to the entertainment and pan-entertainment industries. The first word is financing, and the second is Rongzhi. Shao Huan said,"In the entertainment arena, Ping An's trust securities, banks, including other Internet platforms, can provide very professional and necessary support."

The following is a live record:

Shao Huan:

It's not sudden to share and release such a research white paper with you, because the entire Ping An Group has been associated with entertainment for more than ten years. We have been paying attention to the trends of the entertainment industry. From the relatively shallow implant cooperation in the past to the cooperation at the capital and fund levels now, Ping An Group has become more and more integrated with the entire entertainment industry. There are also several aspects of the integration of Ping An's entertainment industry. Considerations.

First, our customer base is changing. Ping An has launched another life insurance product, which has a very big feature. The main group of people buying it is around 32 or 33 years old. This main group of people is equivalent to people born in 1983, 84 and 85. This is what surprised us. This generation is a generation that grew up with a variety of rich entertainment methods and forms of entertainment. When communicating with them, it is no longer possible to move them with more old-fashioned methods. Only by closely uniting with them can we communicate with them in depth. All these lifestyles involve social networking, entertainment, sports and other fields, which is the first reason we pay attention to.

The second reason is that because our customers are changing, so is our entire industry. Everyone used to think that Ping An is an insurance company, but if you pay attention to Ping An's development in the past few days, you will notice that the development of Ping An's various businesses is very uniform, especially in the Internet finance and medical sectors. Ping An currently has a leading platform in China called "Ping An Good Doctor", there are also online financial management platforms for high-net-worth customers such as "Ping An Fortune", and there are also back-end payment systems, including online customer access and other platforms. That is to say, let us adapt to the trend of changes in the overall business format and have updated business forms and updated products. Therefore, we are also actively exploring that some financial products can interact with customers from other perspectives. This is one of the main reasons why Ping An pays so much attention to the field of pan-entertainment.

The white paper will first share a framework idea with you, and there will be a detailed report in the future, mainly discussing two issues. One is what financial participation can bring to the pan-entertainment industry. Another question is, conversely, what can the entertainment industry and pan-entertainment industry resources bring to financial companies? These are two things we want to discuss with you in the white paper.

Yesterday we also participated in an event. The Bazaar men held a very interesting event to award awards to people in the commercial cross-border entertainment field. I was very impressed with one award and gave an award to Jia Nailiang and Yixia Technology. Jia Nailiang's frequent exposure on social media has promoted him to the ranks of quasi-A-list stars. In addition, technology has also changed from a rookie in an industry to a very powerful main force in the industry. They also received US$500 million in Series E financing. These two do not seem to be so close, but they also seem to have a certain connection. Cooperation. Technology includes platforms such as live broadcasts and small coffee shows to help stars accumulate their fame and move towards a higher level of social influence, while platforms can move towards the height of an industry. Jia Nailiang's appointment as the chief creative marketing officer is not just a celebrity endorsement, but also a huge energy brought about by the integration and collision of our two industries, the financial and entertainment industries.

Regarding what finance can bring to the entertainment and pan-entertainment industries, we have summarized two keywords. The first word is financing, and the second is Rongzhi. Financing is very easy to understand. We at Yien Capital have mentioned that as a financial industry and a financial industry, what we are best at is helping various industries solve the problem of capital, that is, money. We have listed many spaces for cooperation at different stages, including financial consultation, including the listing of some medium-sized or small companies, and some auxiliary financing. In addition, there is the supply of low-cost funds during the issuance stage. This is the financial industry and what finance is good at. Ping An established a Ping An cultural industry investment fund at the beginning of this year. This fund has a scale of 1 billion yuan in the initial stage, and there will be subsequent additions in the later stage. We also have contact with producers of good and high-quality resources in some industries for this fund. The entire industry is in very good shape now. Everyone's feedback is that there is no shortage of money, and good resources and good companies are not short of money.

If we cooperate with Ping An, we will bring the second keyword called Rongzhi. In the professional field of finance, the resources and advantages we can bring, as well as the advantages of collaborative resources in corresponding marketing and marketing. In the production process, it can provide, for example, script evaluation, policy prediction, including some strategic scale participation, participation in guaranteed issuance, and marketing on the market side. Ping An guarantee is mentioned here. There is no complete form in China. This insurance is limited to various risk guarantees that may be foreseen during the shooting or production process. It is still a different concept from the so-called insurance of international counterparts. Ping An has taken the first step and hopes to integrate with international insurance as soon as possible to ensure the effective use of investors 'money, and to ensure that the money of producers and producers can operate in a better state. This is the direction we are trying. In addition, there are some resources for Rongzhi. The alliance between the entertainment industry and large enterprises will bring extensive market and customer influence. In terms of Ping An's size, we have 80 million individual customers, more than 100 million online users, and more than 30 million card customers on Ping An's credit cards. These size of users are very high-quality movie-watching and industrial consumption. We will use each type of resource to jointly project and promote partners. I also mentioned before that in addition to this need for intelligence integration and financing, I think the financial sector can also bring some healthier and newer vitality to the entertainment industry.

In fact, in the finance sector, we pay attention to some growth companies, such as production companies and some good content research and development teams. The current market size and size may not be so large, but they have stable sources of business income and long-term business growth. This is also a sector we are willing to pay attention to. In addition, capital helps the entire entertainment industry, helping our funds come in or go out. Last year, we had a cooperation with Oriental DreamWorks on "Kung Fu Panda 3" because the Chinese Cultural Fund and Hollywood's DreamWorks are a joint venture in China entities. We can see that in our cooperation with him, we will deeply feel that with the help of cultural funds and capital, good ideas have been introduced into the production team in Shanghai. At the same time, it has carried out a good localized operation, which is very in line with the rules of the China market and the commercial rules within the China market. This is also the positive significance that finance can bring to the entire entertainment industry.

This part actually talks about some of Ping An's past explorations of cooperation with different entertainment resources. Ping An Group entered this field very early, around 2007. The earliest thing we did was relatively simple, which was to do some implants with a certain TV series. At that time, we thought it was quite new. We called the concept of entertainment marketing. At that time, it was just begun in China and someone had just done it. Therefore, Ping An was one of the first brands to try this form. In the later period, we will develop a variety of forms, including some joint marketing, including some product packaging, and now the investment behavior of the project or the production company behind it. It can be said that the current state is that Ping An has initially established a comprehensive integration method with the entertainment ecosystem. There are also some room we believe can work hard and improve, such as more professional insurance and more professional investment in the entire resource. Deep investment in the upper and lower levels. We did not participate in the cooperation with Huayi Brothers last year on "Lao Pao 'er". The origin of this cooperation is very early. About a few years ago, Ping An became one of Huayi Brothers 'important shareholders. Last year, Ping An Bank and Huayi Brothers had a strategic cooperation of around 3 trillion yuan, which included both equity funds and bank loans and other forms to help Huayi's capital invest, as well as substantial investment in the downstream entertainment industry. Not only is it investing money, there is also some technical support, including Huayi's evaluation of real estate projects and commercial evaluation of passenger flow. We are all helping them provide services.

On the basis of strategic investment cooperation, there was a film cooperation, and more on the market side, we made some appropriate plots and implants into the bank with him. Outside the drama, we launched a crowdfunding campaign with the crowdfunding platform, and also conducted a very rich credit card movie viewing activities on the marketing side.

In addition, we have also maintained close cooperation with Wanda this year, including Legendary Pictures, which they invested in. This year's movie "Warcraft", which has a very high box office, is based on our previous analysis. We believe that the audience of this movie is very matched with our audience age. In addition, there are very rich topics, so in all aspects of the release and various behaviors on the market, they have been fully integrated, and they have made personal resources that Ping An can reach to jointly promote this film. I believe a large part of it also has Ping An's contributions.

In fact, the above mainly shares what finance can bring to the industry in the pan-entertainment sector and what we can gain from the entertainment industry. In fact, we have also made some more pragmatic and substantial investments in the future direction. For the investment funds of the cultural industry we just talked about, we are also actively looking for good resources and good companies with a rising period to cooperate. attempt. The other is our means to continuously enrich the consumption behavior of users on the Internet and young customer groups. It also mentions innovation in the financial industry. Ping An Fortune Day is exclusive to Ping An in the financial field and is a bit similar to Double Eleven. We encourage everyone to make money and increase their own inventory. It is also the participation of Ping An Group. All product lines will have rich means to give back to customers. This is actually an attempt by us on the entire Internet for young customers. In the field of entertainment, we still have a lot of gameplay and products. We can do it by welcoming and combining methods, and we can work with resource parties and all industries. There is a direction that resource units can discuss together. We think it not only refers to movies and TV series, but as long as consumer behavior can occur, we all think it is the field of pan-entertainment, including movies, TV series, comics, music, books, and more niche spiritual entertainment consumption, all of which have the potential to generate value.

In addition, on the product side, what we want to do most is essentially a real cross-border between finance and entertainment on the product side. We tried products linked to "Hot Pot Hero" and launched an activity on wealth products. All those who buy products will have a basic income, which can reach a maximum of more than 7%. It is a very attractive product. This product is made on the outer edge, but the real inner edge means cooperation with the film's owner in the entire transaction, and finally packaging it into a product form of a personal client. This is what we want to do in the future. These current attempts still stay in the comparison of some of the peripheral methods at the front level are not really entertainment products, but require interaction and discussion between our entire industry, including innovative financial platforms like Ping An and the Internet, and the entire entertainment industry.

Ping An can work with the entire entertainment cultural industry in China to create more new ways to play on the product side and some new ways to promote the industry on the capital side. Regardless of business services, Ping An's trust securities, banks, including other platforms on the Internet, can provide very professional and necessary support, provide customer channels on the product side and client side, and can also provide a very broad market space. We hope that when the entire large market is in good condition, there will be better and more such cooperation collisions. This is also the significance of our release of this industry-wide white paper. Maybe the white paper released this year is just an industry-wide discussion. Not only groups like Ping An, but also other financial peers, we can all have better, more practical outputs. This is what we hope to see in the future.

Editor: Nancy