The North American box office market is in decline: more than 50 films box office less than 100 million yuan

over the weekend, more than 50 films grossed $95.22 million for the North American film market, down 18.4 per cent from the previous weekend. This is the third weekend that the North American film market has failed to pass 100 million since 2017, and the lowest weekend at the box office so far this year.

Last weekend, more than 50 films grossed only $95.22 million for the North American film market, down 18.4% from the previous weekend. This is the third weekend that the North American film market has failed to pass 100 million since 2017, and the lowest weekend at the box office so far this year. The top three at the box office were "the Killer's Bodyguard", "Annabel 2: birth" and "the League of Theft". The high-profile "Dunkirk" fell to the fourth place with a decline of US $6.7 million or 38.4%, entering the slow growth range.

the shrinking box office over the weekend is only a local feature of the recent overall decline in the North American box office. Statistics show that since May this year, the North American box office has shrunk for three consecutive months compared with the same period last year, and the box office in May, June and July combined has shrunk by nearly 300 million US dollars compared with the same period last year. Three weeks after August, the decline has not been reversed. The box office in the first three weeks is about 30% lower than the same period last year.

according to the analysis of people in the industry, the scenery of the summer season is no longer related to the changes in the viewing habits of the young Internet generation. Young people are more willing to consume video products on mobile devices, with the exception of a few films with super IP and heavy investment, such as superhero blockbusters, the big screen is no longer the first choice for the younger generation. Last summer, there were other heavyweights such as Captain America 3, Bourne 5, X-Men: apocalypse, and so on, while throughout the North American film market in recent months, similar blockbusters were in a state of "basic absence." this also makes the "cold" summer vacation less surprising.

the war action film Dunkirk, directed by director Christopher Nolan, fell to fourth place from runner-up the week before. At present, the film is scheduled for release on Chinese mainland on Sept. 1, so it has attracted the attention of domestic audiences. The film is adapted from the historical event of World War II "the Great withdrawal of Dunkirk". From the angles of sea, land and air, the main creator tells the true history of 400000 Anglo-French allied forces deeply surrounded by enemy forces and had to fight a battle behind their backs. More than a month after its release, the word-of-mouth of Dunkirk showed a trend of polarization. People who like it think that the film shows the shock of war, while those who don't like it point out that the work is a mere form of shock, reflection and lack of new ideas. Some film critics pointed out that most of Nolan's favorite works are movies full of imagination, such as Interstellar, Inception, and memory fragments. This time Dunkirk is a complete realist. Without the charm of the imagination stage, the director's audio-visual language burden and content selection and other shortcomings are magnified.

Edit: mary