Aishang Media's e-commerce listing strategy release and integration with Xingpin Library and MRJ

After Aishang Media was listed on the New Third Board, it initially established an "Internet +" film and television layout: "Variety Mode + Film and Television Production + Film and Television Marketing + Entertainment E-commerce", officially launching the "Film and Television E-commerce" strategic plan.

Aishang Media held a celebration and strategic launch conference for the launch of the New Third Board in Beijing on the 8th. Asian king Jay Chou and well-known lyricist Fang Wenshan, two big names, gathered together to support Aishang Media's integrated "film and television e-commerce" strategic planning with Xingpinku and MRJ.

In recent years, with the rapid development of domestic film, variety show and other film and television industries, the entire China film and television industry has entered a hot stage. The hot film and television industry market has given birth to a "film and television marketing" market. Therefore, the marketing demand for variety shows and film and television is also very "strong". Many professional variety show and film and television marketing companies have become the "core link" in the development of the film and television industry as the entire film and television industry has flourished, and the market has developed very rapidly. It is favored by various capital investment institutions and has become an "emerging target" sought after.

At present, after Aishang Media is listed on the New Third Board, it will continue to consolidate and leverage the market advantage of "film and television winning sales", gradually upgrade the industrial ecology, and initially establish an "Internet +" film and television layout: "Variety Mode + film and television production + film and television marketing +" Entertainment E-commerce "has officially launched the" Film and Television E-commerce "strategic plan, and has successively completed the integration of related assets holding with Star Entertainment E-commerce Star Product Library (J Concept) and MRJ.

Among them, the Star Entertainment Star Store has gathered personal brand stores of first-line celebrities in Hong Kong and Taiwan such as Jay Chou, Kunling, Wu Kequn, Chen Jianzhou, and Wang Dongcheng. MRJ is also Jay Chou's personal cultural and creative brand. Many of the hot sales of MRJ products are from Chairman Zhou's design ideas. He basically wears his own MRJ clothes and masks at various occasions. Currently, the MRJ brand belongs to the exclusive self-managed artist brand of Star Store.

It is reported that Dai Yancheng, the majority shareholder of Aishang Media, has also invested and become the majority shareholder of Xingpin Library (J Concept) and MRJ assets, officially realizing the connection and integration of both parties, and successfully opening up Aishang Media's "Film and Television E-commerce" ecosystem. The core link of the closed-loop architecture has absolute advantages in artist resources and e-commerce assets in the current market.

In addition, Aishang Media has integrated the production team of Xia Huanhuan, the core director of CCTV's gold medal "Dream Team" who has successively produced "Dream Star Partner" and "Dream Choir", invested in establishing a holding film and television production subsidiary, and has improved the "film and television e-commerce" Ecological strategic system team integration, through the complementary team advantages and industrial collaboration effect of "film and television IP+ film and television production + film and television marketing + entertainment e-commerce", A relatively complete "TV E-commerce (T2O)""Internet +" film and television business model and ecological interaction closed-loop system have been initially formed.

Editor: yvonne