Meisheng Culture shares 60 million shares in WeMedia's new media layout becomes increasingly ecological

In order to speed up the layout of new media operations and communication fields, Meisheng Culture decided to invest 60 million yuan in Micromedia Interaction (WeMedia New Media Group). After the investment is completed, the company will hold a 15% stake in Micromedia Interactive.

WeMedia New Media Group, a self-media operation and self-media brokerage incubation company, officially announced on the 29th that it has received 60 million yuan in Series A financing from listed company Meisheng Culture.

Meisheng Culture (full name is Meisheng Cultural and Creative Co., Ltd.) was founded in June 2002 and was listed on the small and medium-sized board in 2012. The stock code is 002699. The current total market value is approximately 22.7 billion yuan. It is mainly involved in animation originality, film and television production, animation production, research and development and production of animation derivatives, media advertising, online games, mobile games, performing arts, education and other fields. It is a cross-field, cross-industry, and cross-platform comprehensive cultural industry group company.

Li Yan, Chairman and CEO of WeMedia New Media Group, said: "We are very happy to join forces with Meisheng to cooperate in the field of new media. I came into contact with Meisheng Culture by chance. Its positioning as a 'content platform ecosystem' coincides with the development of WeMedia. The two parties finalized this capital cooperation in 10 minutes."

Li Yan revealed that this round of financing is mainly used to further improve WeMedia New Media Group's new media operation capabilities, IP incubation and investment, talent recruitment, and the layout of new media big data advertising platforms.

Meisheng Culture said that the domestic cultural industry, Internet industry and other industries are developing rapidly, with the development speed of new media operations and communication being particularly prominent. This investment is an important layout for the company in the field of new media operations and communication.

WeMedia New Media Group was established in April 2014. It was formed by the merger of Magma Interactive, WeMedia Self-Media Alliance and technology media Bianews. It has received nearly 10 million yuan in Pre-A financing from Huaying Capital. The company uses mainstream Internet platforms such as Weixin Official Accounts, QQ Public Accounts, and Today's Headlines as its main positions. It has more than 200 self-operated media accounts, covering fields such as technology, Internet, life, fashion, entertainment, automobiles, finance, literature, etc., with a total of more than 30 million fans. The WeMedia Self-Media Alliance initiated by WeMedia is the earliest non-governmental cooperation and mutual aid organization established by self-media people in China. It is the largest self-media alliance in China. It has signed up nearly 500 elite self-media people from various industries, covering more than 50 million users.

According to an announcement issued by Meisheng Culture, the company plans to accelerate the layout of new media operations and communication fields and decided to invest 60 million yuan in micro-media interaction. After the investment is completed, the company will hold a 15% stake in WeMedia New Media. Based on this calculation, WeMedia's new media valuation is about 400 million yuan. Based on its 30 million fans, each fan is worth more than 13 yuan. As of November 30, 2015, the total assets of micromedia interaction were 34 million yuan; in 2015 (January to November), revenue was 46 million yuan and net profit was 13 million yuan.

Meisheng Culture has recently been involved in all aspects of the Internet through equity participation. This time, it is a new media layout. The day before yesterday, it invested 50 million yuan in the "Innovation Works Fund" with its own capital. Innovation Works is a first-class venture capital incubation platform in China. It is committed to investing in start-ups and has successfully invested in well-known domestic leaders in related segments such as SNH48, Youyao, Crazy Comics, and Zhihu. Analysts from securities institutions believe that through these layouts, Meisheng Culture is expected to discover and enter high-quality projects at a lower cost and earlier, which is in line with the strategic intention of the IP ecosystem.

The analyst believes that the company will increase its scale by 3.03 billion yuan and increase its IP cultural ecology. In the future, it will vigorously deploy relevant industrial chains to make IP reserves, development and operations, and monetization channels more complete. Subsequently, Meisheng Second Yuan subsidiary accelerated the layout of VR and AR fields and improved IP monetization channels; recently it invested in Innovation Works Fund and WeMedia New Media to improve IP discovery, cultivation and operation capabilities, indicating that the company's strategic planning is in an orderly and rapid progress, optimistic about the company's strategic prospects.

[Original Announcement]

Meisheng Culture: Announcement on Foreign Investment Meisheng

Culture: Announcement on Corrections to Investing in Beijing Innovation Works Venture Capital Center (Limited Partnership) and Signing of Strategic Cooperation Agreement

Meisheng Culture: Announcement on Investing in Beijing Innovation Works Venture Capital Center (Limited Partnership) and Signing of Strategic Cooperation Agreement

Editor: vian