What kind of big move is the actual controller trying to transfer 116 million shares to the individual wholly-owned holding company Yinji Media?

Recently, Xiao Wenge, the controlling shareholder of Yinji Media, announced that he would transfer his 116 million shares of listed companies to his personal wholly-owned holding company, Yinji Times, at the market price, which made the market difficult to understand.

Recently, Xiao Wenge, the controlling shareholder of Yinji Media, announced that he would transfer his 116 million shares of listed companies to his personal wholly-owned holding company, Yinji Times, at the market price, which made the market difficult to understand.

After the announcement, although Yinji Media's share price has experienced many shocks, judging from the closing price from the day of transfer (January 17) to today (March 29), the company's closing price has risen from 33.03 yuan/share to 35.38 yuan/share, a month-on-month increase of 7.11%.

The reporter learned from people from all walks of life that behind this equity transfer, Yinji Media is likely to be planning a big move.

Both intentions are to "benefit"

why the controlling shareholder split part of his shares and transfer them to his wholly-owned subsidiary. All parties in the market said they could not understand it.

The reporter learned from a person close to the listed company that this conversion is due to the company's strategic development needs to build a group holding company in the future.

"Now listed companies are the main body of the Yinji Media platform. After establishing the Yinji Era at the shareholder level, the latter may become the main body of the platform in the future."

According to him, this setting is conducive to expanding diversified business segments at the level of the Indian and Indian era, and is also conducive to the future of various companies in the Indian and Indian ecosystems to give full play to their group advantages and coordinate development.

Another brokerage person holds another view, believing that equity swaps can increase financing channels in the future and does not rule out preparations for exchangeable private equity bonds. He believes that Yinji Media did not raise funds from the market for secondary purposes after listing, and its business form requires capital investment. For example, the issuance review of exchangeable private equity bonds adopts a filing system, and the approval cycle increases much faster than the fixed period. There are also no rigid requirements for the issuer's assets and profits.

"The change from individual shareholding to corporate shareholding will facilitate the above-mentioned financing instruments. I suspect that this adjustment of the company's controlling shareholder is likely to be related to this." The above-mentioned securities trader pointed out.

After the backdoor borrowing, the performance has advanced by leaps and bounds, and "high-concept" international resources have attracted imagination.

A brokerage analyst told reporters that since the backdoor listing in 2014, Yinji Media's revenue and performance have increased by more than 50%, which is stable in the performance of the original advertising sector. Under the support of the chassis, we have rapidly expanded our international entertainment business and quickly achieved a double harvest of business performance.

Public data shows that in 2015, the company's net profit was 574 million yuan, a year-on-year increase of 31.69%; in 2016, the expected net profit will be 772 million yuan, a year-on-year increase of 34.34%. The reporter selected the 2016 performance reports of 16 A-share film and television entertainment companies (including Huayi Brothers, Aofei Entertainment, Light Media and other industry leaders and companies with good development momentum) as a comparison. The average industry net profit was 555 million yuan, with a median of 525 million yuan. Yinji Media's performance is ahead of most film and television entertainment companies.??

Among A-share film, television and entertainment listed companies, Yinji Media has always been known for its unique Hollywood business experience and international resources. It is one of the few companies in the industry that has the ability and experience to operate international "high-concept" entertainment brands.

At present, its "high-concept" entertainment IP array has begun to take shape, including the "Valiant" series IP, the third largest superhero universe after Marvel and DC Comics, and "Transformers", which are reserved through authorization, cooperation and other forms. Live entertainment IP, based on Marilyn. Monroe's animated image "Mini Marilyn" IP and his relationship with famous director James. "High-concept" members such as the new 3D version of "Terminator 2" that Cameron collaborated with continue to increase the layout of front-end R & D, film and television production, and back-end, including authorization and derivatives, for entertainment IP brands with worldwide fan influence. Multi-dimensional monetization.

In addition, the core team of Yinji Media has always been known for its internationalization. Wu Bing, the chairman of the group, still holds the record of being the "highest box office winner in Hollywood" China.

As Indy Media, which has Hollywood's "insider-industry insider" identity and resources, there have been many "scandals" in recent years with hot spots such as the Paramount bidding case, one of the "Big Six". Combined with the above-mentioned people's analysis of the company's collectivization strategy and financing, it is really tempting to guess what big moves they want to use.?

Editor: Nancy