Mango TV's coaching change is planned to land on the New Third Board within the year

The reporter confirmed the news from mango TV insiders yesterday June 28. The person also said that this is a normal job exchange, for the entire mango network integration strategic planning is obviously more reasonable.

according to the China Business Daily, recently, Nie Mei, deputy director of Hunan Radio and Television Station and chairman of Hunan Happy Sunshine Interactive Entertainment Media Co., Ltd. (operator of Mango TV, hereinafter referred to as "Happy Sunshine"), revealed that Mango TV, an online video platform owned by Hunan Satellite TV, has completed financing of more than 500 million yuan in round A, and Mango TV plans to land on the new third board this year.

on one side, Mango TV announced the capital trend in a high profile, but on the other hand, there was news that Zhang Ruobo, general manager of Happy Sunshine Interactive Entertainment Media Co., Ltd., the actual operation company of Mango TV, was about to leave. Ding Cheng, deputy director of Hunan Satellite TV channel and director of the editor-in-chief office, took over from him. The reporter confirmed the news from mango TV insiders yesterday June 28. The person also said that this is a normal job exchange, for the entire mango network integration strategic planning is obviously more reasonable.

< strong > "this is a normal job exchange" < / strong >

according to a person from Mango Station, on the afternoon of June 23, Lu Huanbin, chairman of Hunan Radio, Film and Television Group, personally talked with Ding Cheng and Zhang Ruobo about the job adjustment. On the 24th, the exchange of duties between the two was communicated at the top of Happy Sunshine.

Mango TV insiders told reporters that the core value of mango TV is the resources of Hunan Satellite TV, and now this stage is to turn Hunan Satellite TV into Internet +. In order to achieve this goal, the boss in charge of Internet + must first be arranged to Hunan Satellite TV. In a sense, this kind of post exchange is obviously more reasonable for the integration of the entire mango network in the future.

Li, an independent producer from Hunan, holds the same view. This person believes that it is normal to interpret this transfer from the perspective of the overall layout of Hunan radio and television strategy, and the job exchange between Ding Cheng and Zhang Ruobo. The person pointed out that the core competitiveness of mango TV is actually the advantage of constructing content, combined with the layout that homemade content will become an important plate of mango TV in the future, Ding Cheng is the best candidate for this stage. With his qualifications, it is also beneficial for Mango TV to integrate all aspects of resources more effectively under the background of "one party committee, two organizations, integrated operation" between Hunan Radio and Television Station and Hunan Radio, Film and Television Group Co., Ltd.

on May 25 this year, the Special Group on Cultural system Reform of Hunan Province held a special meeting in Changsha. Two plans for the integrated operation of Hunan Daily (Hunan Daily newspaper Group Co., Ltd.) and Hunan Radio and Television (Hunan Radio, Film and Television Group Co., Ltd.) were examined and approved in principle, adopting the management mode of "one party committee, two organizations and integrated operation" respectively. This move has also accelerated the pace of Hunan radio and television restructuring and listing. At present, there are two listed companies under Hunan Radio and Television, namely Radio and TV Media and Happy Shopping.

< strong > A round financing exceeds 500 million yuan < / strong >

according to Nie Mei, chairman of Happy Sunshine, operator of Mango TV, Mango TV has now completed round A financing, raised more than 500 million yuan, released less than 7% equity, and the company's valuation exceeded 7 billion yuan. Investors include Shanghai Guohe, Lianxin Capital, Xiamen Jianfa, China Literary Investment and so on. Nie Mei revealed that Mango TV originally hoped to conduct a second round of financing, but finally decided to list the new third board directly.

Public data show that since Mango TV began to implement the "exclusive broadcast" strategy on April 20 last year, the number of users has increased from 100000 to 10 million in two months. At present, the peak number of users on the whole platform has exceeded 60 million. In addition, in order to give better play to the advantages of the linkage between the station and the network, in the 2015 New year Gala, Hunan Satellite TV and Mango TV created the first five-screen live broadcast. Viewers and netizens can choose their own seats through the mango TV mobile client and PC, and watch a New year concert with no editing, no planning and no concealment.

from the point of view of people in the industry, if the TV station and the video website are not the same, it will certainly not be possible to achieve such a degree of fit and resource allocation. It can be said that the live broadcast of the network for the first time this year has innovated the mode of cooperation between traditional TV and websites.

Nie Mei believes that if we can land on the new third board, Mango TV will solve three difficult problems in one fell swoop: first, it will obtain unobstructed financing channels and solve the capital problem; second, it will solve the ultimate marketization of mango TV; third, it will help mango TV to explore the equity incentive system. According to Nie Mei, the amount of advertising signed by Mango TV this year has reached 800 million yuan. Mango TV took a year to walk the road that other video sites can walk in 5 to 8 years.

in 2014, after SARFT strictly rectified the current situation of fake boxes in the OTT (Internet Video Service) market, the whole industry faced a new round of reshuffle. Last month, Mango TV teamed up with intelligent network TV set-top box maker Keiber to launch a new Internet TV box, the Mango Moonlight set-top box. Mango TV, as one of the seven major license manufacturers in China, has strengthened its in-depth cooperation with box manufacturers on the basis of the original authorized model, with the aim of creating an ecological layout of "content + platform + terminal". The above-mentioned mango TV insiders told reporters that the OTT Internet TV business of mango TV has the intention to be incorporated into the mango TV PC end for joint operation, which is just an internal rumor for the time being. However, from the recent actions of Mango TV, its investment in the OTT market has begun a new round of industry competition.

Edit: yvonne