The cultural industry IP ecological chain ushers in a period of rapid development, and listed companies accelerate the layout

Since last year, the IP industry chain has expanded rapidly, and the value of IP represented by online novels, comics, etc. has risen. Listed companies have successively laid out IP industry chains. Analysts believe that the IP ecosystem chain will further gain market recognition in 2016 and usher in a turning point of rapid development.

Since last year, the IP(Intellectual Property) industry chain has expanded rapidly, and the value of IP represented by online novels, comics, etc. has risen. Listed companies have successively laid out IP industry chains. Analysts believe that the IP ecosystem chain will further gain market recognition in 2016 and usher in a turning point of rapid development. Collaborative layout of IP industry chain is a development trend.

In terms of accelerating the layout of listed companies

, Hualu Baina, Contemporary Oriental, Vision China, and Warway Shares have successively deployed and stored a large number of high-quality IPs.

Recently, Perfect Global acquired the entire equity of Perfect World, which was returned by China Stock Exchange, for 12 billion yuan. The latter's estimated value-added rate was as high as 412 times. Company officials told China Securities Journal that like other "asset-light" companies, the value of the perfect world does not lie in the number of assets on the book, but in the future benefits of R & D strength, IP reserves, global resources and game operations.

Specifically, the IP investment forms of listed companies can be divided into four types, namely, personalized IP of artistic images, IP of artists, IP of music, and IP represented by literature, animation, film and television, and game works.

Take the online drama "Unexpectedly" as an example, which brought tens of millions of yuan in advertising revenue to the producer at that time. The play has great IP influence. Wanhe Tianyi later used industrial chain development, published books of the same name, developed mobile games of the same name, and realized various monetization through IP derivatives. "The movie" Unexpectedly "sold for 300 million yuan, which is also the result of online videos." Lu Fanxi, founding managing partner of Xingmao Fund, believes that based on existing IP calculations, the "box office" of domestic online student videos will exceed 10 billion yuan within three years.

Ma Zhongjun, chairman of Ciwen Media, said at the "2016 New Trends in Pure Online Content" forum,"In 2016, the business model of online dramas adapted from IP will be different, and online platforms represented by fee-based membership will broadcast later dramas will explode.," usher in more monetization opportunities. As the IP industry matures, the realized business model continues to innovate. Analysts from Shanghai Securities believe that the IP ecological chain will further gain market recognition in 2016 and usher in a turning point of rapid development.

Business models continue to innovate

Since 2015, various in-depth cross-border cooperation has been generated through upstream and downstream relationships in the industrial chain, showing the prospects of popular IP after grafting the Internet. In this context, many listed companies have laid out the coordinated development of the IP industry chain.

People from Perfect World said that the development focus of Perfect World and Perfect Global before the integration was different, one was in games and the other was in film and television, but both parties have rich IP resources and rich experience in operations. After integration, the strong resources and experiences of both parties can be better integrated and cooperate with each other to form advantageous channels to operate IP resources. Perfect Universal's film and television products can be created into games of the same name. The two parties cooperate to operate and use Perfect World's overseas influence to allow Perfect Universal's film and television products to better market overseas.

Ma Zhongjun, chairman of Ciwen Media, said that the company focuses on selecting large IPs with good traffic data foundation and innovative value, and will fully consider the continuity of adaptation and the layout of the entire industry chain. In terms of online channels, cooperation with major Internet company platforms will be strengthened. Analysts believe that for content providers, acquiring IP is only the first step, and the mining of high-quality IP, a gold mine, requires deep cultivation and joint efforts of the entire industry chain.

Editor: vian